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題名：婚宴產業發展價值創新與利害關係人角色影響之研究
書刊名：餐旅暨觀光
作者：萬同軒／翁振益／駱俊賢 引用關係
作者(外文)：Wan, Tung-hsuan／Wong, Jehn-yih／Lo, Chun-hsien
出版日期：2017
卷期：14:3
頁次：頁143-169
主題關鍵詞：婚宴產業；價值創新；利害關係人；Banquet industry；Value innovation；Stakeholder
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:112
  • 點閱點閱:5
「喜宴」（wedding banquet）長久以來一直是華人傳統社會中最重要的宴客飲食活動，因而有越來越多的餐飲業者開始提供多樣化的喜宴服務來擴張市場，然而決定喜宴的大小事務往往並非結婚當事人這個單一利害關係人可以決定。雙方的父母親往往會決定一場婚禮參與賓客的規模程度。當結婚當事人與雙方家長的意見不同時，會造成衝突產生，甚至婚禮無法進行。由於主要利害關係人與次要利害關係人之間的角色界定非常模糊，往往干擾主要利害關係人之決定要素。因此本研究採用一對一深度面談之軟式階梯法。透過非結構式訪談，從低層級至高層級以及由具體顯性到隱性抽象，連結產品屬性、消費結果至個人的最終價值層級。研究結果顯示，主要利害關係人在理喜宴時其最終價值依序為滿足人際關係、滿足自我及歸屬感，次要利害關係人在辦理喜宴時其最終價值依序為滿足人際關係、滿足自我、歸屬感。兩者雖然對立，但其最終價值卻相同，建議雙方事前應做充分溝通，業者也可以藉由多年實務經驗適時給予建議，達成共識、弭平雙方的歧見與差異，並提供符合雙方需要的產品與服務。
For a long time, wedding banquets have been one of the most important food events in the traditional Chinese community. More and more suppliers in the catering industry start to provide diversified wedding banquet services in order to expand the market. They determine the scale of a wedding and they are usually the sponsors to the wedding. When the young couples have opinions that are different from their parents, conflicts usually occurred and the wedding might not be able to carry out. There-fore, the delimitation between the roles as the primary stakeholders and secondary stakeholders is very vague. The opinions of the secondary stakeholders often interfere with the decisions made by the primary stakeholders. This study utilized means-end chains, (MEC) methodology an approach of direct guidance to acquire interviewees' eventual values for a product or a consumption result via continuous questions. In this study, we proposed that to satisfy a customer, it is firstly required to recognize the behavior and course of the consumer's choice and master the overall value implication of different customers so as to provide products and services that comply with consumer demands.
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其他
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