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題名:以灰關聯評比夜市美學之研究
書刊名:觀光與休閒管理期刊
作者:劉仲矩 引用關係連宇婷
作者(外文):Liu, Chung-chuLien, Yu-ting
出版日期:2018
卷期:6:2
頁次:頁227-236
主題關鍵詞:夜市美學灰關聯分析Night marketAestheticsGray relational analysis
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:26
  • 點閱點閱:2
夜市為台灣的特色文化之一,現今已有不少與夜市相關的研究,但大多數皆是從夜市文化、美食或發展方面著手,鮮少有研究是從美學的觀點出發去探討夜市,故本研究欲針對夜市美學進行探討,從五種感官的經驗比較結合夜市的意象即為本研究所述之夜市美學。本研究透過灰色系統理論中的灰關聯分析加以評比,並依照順序之排列來斷定其優劣。針對北部七大知名夜市進行評分,並以有去過夜市消費的顧客作為受訪對象,有效問卷共121份,研究結果顯示夜市在五種不同感官的美學構面上呈現不同的排序。本研究根據研究結果提出相關的建議,期望能夠給予政府相關單位及夜市經營業者另一種商業模式之思維,進而協助夜市相關業者建構無形的競爭優勢。另外,在學術方面也能開創夜市美學之研究領域。
The night market is one of Taiwan's characteristic cultures. Nowadays, there are many studies related to the night market, but most of them start from the night market culture, food or development. Few studies are from the aesthetic point of view to explore the night market. This study is intended to explore the aesthetics of the night market. The experience of the five senses combined with the image of the night market is the night market aesthetics described in this study. This study is evaluated by the grey relational analysis in the grey system theory, and judges its advantages and disadvantages through the arrangement of the order. The study scores seven well-known night markets in the north, and adopt the customers who have consumed in the night market as the respondents. The total number of valid questionnaires was 121. The results showed that the night market presented different rankings on the aesthetics of the five different senses.Based on the research results, this study puts forward relevant suggestions and hopes to give the relevant government units and night market operators another way of thinking about business models, and then assist the night market related operators to construct intangible competitive advantages. In addition, academic research can also open up the research field of night market aesthetics.
期刊論文
1.李珊瑋、劉仲矩、徐木蘭、葉一璋(20110600)。臺灣高科技產業的組織美學實踐作為之初探--以新竹科學園區廠商為例。管理學報,28(3),289-307。new window  延伸查詢new window
2.Wu, H. H.(2002)。A Comparative Study of Using Grey Relational Analysis in Multiple Attribute Decision Making Problems。Quality Engineering,15(2),209-217。  new window
3.黃士滔、楊婷詒(20140300)。運用ANP與階層式灰關聯探討未分類其他金屬製品製造業之供應商評選。工程科技與教育學刊,11(1),113-130。  延伸查詢new window
4.蕭源都、林騰蛟、黃郁瑄、李至軒、鍾光硯(20160900)。消費者行為之研究--以基隆廟口夜市為例。華人經濟研究,14(2),25-50。new window  延伸查詢new window
5.王怡惠(20160300)。淺談觀光美學經濟--從打造觀光城鄉做起。東方學報,36,93-103。  延伸查詢new window
6.呂青華、曾炫元、蘇奕維、楊依萍、黃郁婷、吳進來(20160300)。香味四溢夜生活:臺南花園夜市消費行為探討。東方學報,36,1-20。  延伸查詢new window
7.呂理翔(20170200)。夜市的美麗與哀愁--夜市管理制度之探討。法令月刊,68(2),118-143。new window  延伸查詢new window
8.李正忠、李妍蓉(20120900)。應用灰關聯分析法評估環境教育教學服務品質屬性之重要程度。工程科技與教育學刊,9(3),255-266。  延伸查詢new window
9.陳彥傑、翁守德、戴揚飛(2016)。公園型國際觀光夜市規劃--以嘉義縣治特區為例。商業現代化學刊,8(2),49-72。  延伸查詢new window
10.陳康芬、林昆範(2018)。地方美學敘事與文創地方開發--以桃園.龍潭的龍泉茶鄉品牌建構為案例。休閒研究,7(2),68-82。new window  延伸查詢new window
11.黃世瑋、林彥呈、廖慶華(20160900)。應用層級程序法(AHP)與灰關聯分析法(GRA)探討大學生智慧型手機之選購因素。技術學刊,31(3),193-208。  延伸查詢new window
12.楊鈺池、彭巧文(20131200)。臺灣港務公司多角化經營模式之最佳選擇方案。運輸計劃,42(4),383-408。new window  延伸查詢new window
13.劉仲矩、洪羽柔(20160600)。消費者觀點探索百貨公司美學重要性與性別差異分析之研究。美容科技學刊,13(1),77-92。  延伸查詢new window
14.劉仲矩、羅奐妤(20170600)。美學行銷訓練知覺對員工工作質感表現之影響--以工作投入為干擾變數探討。中山管理評論,25(2),399-441。new window  延伸查詢new window
15.劉晉彰、吳大甫、呂適仲(20161200)。以接受美學探討駐村藝術家空間再造之社區藝術發展研究。商業設計學報,20,85-100。new window  延伸查詢new window
16.Wu, H. C.、Cheng, C. C.、Hsu, F. S.(2014)。An assessment of visitors' behavioral intentions in the Taiwan tourist night market using a multilevel and hierarchical approach。Tourism Analysis,19(2),185-197。  new window
17.Tuzkaya, U. R.、Yolver, E.(2015)。R&D project selection by integrated grey analytic network process and grey relational analysis: an implementation for home appliances company。Journal of Aeronautics and Space Technologies,8(2),35-41。  new window
18.Rajesh, R.、Ravi, V.(2015)。Supplier selection in resilient supply chains: a grey relational analysis approach。Journal of Cleaner Production,86(1),343-359。  new window
19.Chiang, Y. J.(2016)。Examining the relationships between destination image, place attachment, and destination loyalty in the context of night markets。International Journal of Business and Management,11(2),11-21。  new window
20.Koch, S. C.(2017)。Arts and health: Active factors and a theory framework of embodied aesthetics。The Arts in Psychotherapy,54,85-91。  new window
21.林士彥(20041200)。應用灰關聯分析評價資訊服務業的企業聲望。資訊、科技與社會學報,4(2)=7,79-95。new window  延伸查詢new window
圖書
1.鄧聚龍(2000)。灰色系統理論與應用。臺北:高立圖書有限公司。  延伸查詢new window
圖書論文
1.Wood, R. E.(2017)。The Aesthetics of Everyday Life。Nature, Artforms, and the World Around Us。Cham:Palgrave Macmillan。  new window
2.Yang, H. C.、Wang, W. Y.(2014)。Marketing with word-of-mouth and social network analysis in social media: using Taiwan night market as an example。Future Information Technology。Springer。  new window
 
 
 
 
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