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題名：智慧型手機美學與忠誠度關聯之研究：以需求內容為干擾變數探討
書刊名：電子商務研究
作者：劉仲矩 引用關係／楊緯剛
作者(外文)：Liu, Chung-chu／Yang, Wei-kang
出版日期：2019
卷期：17:2
頁次：頁113-140
主題關鍵詞：智慧型手機；美學；智慧型手機美學；顧客忠誠度；需求內容；Smartphone；Aesthetics；Smartphone aesthetics；Customer loyalty；Contents of needs
原始連結：連回原系統網址new window
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  • 共同引用共同引用:67
  • 點閱點閱:8
期刊論文
1.李珊瑋、劉仲矩、徐木蘭、葉一璋(20110600)。臺灣高科技產業的組織美學實踐作為之初探--以新竹科學園區廠商為例。管理學報，28(3)，289-307。new window  延伸查詢new window
2.Yim, C. K. Bennett、Tse, D. K.、Chan, K. W.(2008)。Strengthening Customer Loyalty through Intimacy and Passion: Roles of Customer-Firm Affection and Customer-Staff Relationships in Services。Journal of Marketing Research，45(6)，741-756。  new window
3.李亞傑(20070600)。從商品符號消費與商品流行美學的角度探討臺灣當代設計趨勢。人文暨社會科學期刊，3(1)，41-55。new window  延伸查詢new window
4.賴新喜、洪郁修、陳世峰(20131200)。以馬斯洛需求層次理論與消費者服務旅程圖探討老人養護機構的服務設計。工業設計，41(2)=129，14-20。new window  延伸查詢new window
5.劉仲矩(20110900)。馬斯洛需求理論在網路書局使用者之驗證。行銷評論，8(3)，405-421。new window  延伸查詢new window
6.陳祐群、張國賓(20131200)。智慧型手機命名與產品造形之研究。工業設計，41(2)=129，43-48。new window  延伸查詢new window
7.Maghnati, F.、Ling, K. C.(2013)。Exploring the relationship between experiential value and usage attitude towards mobile APPs among the smartphone users。International Journal of Business and Management，8(4)，1-13。  new window
8.洪健文、陳鏗伊(20110300)。智慧型手機顧客滿意度因素與忠誠度關係之探討。商業現代化學刊，6(1)，229-250。new window  延伸查詢new window
9.Taylor, S. A.、Celuch, K.、Goodwin, S.(2004)。The importance of brand equity to customer loyalty。The Journal of Product and Brand Management，13(4)，217-227。  new window
10.Lee, M. S.、Hsiao, H. D.、Yang, M. F.(2010)。The study of the relationships among experiential marketing, service quality, customer satisfaction and customer loyalty。International Journal of Organizational Innovation，3(2)，352-378。  new window
11.Moliner, M. A.(2009)。Loyalty, Perceived Value and Relationship Quality in Healthcare Services。Journal of Service Management，20(1)，76-97。  new window
12.Shin, D. H.(2012)。Cross-analysis of usability and aesthetic in smart devices: what influences users' preferences?。Cross Cultural Management: An International Journal，19(4)，563-587。  new window
13.劉仲矩、林鈺璇(20120300)。臺灣地區線上遊戲者人格特質忠誠度關聯研究：需求內容為干擾。科技管理學刊，17(1)，73-110。new window  延伸查詢new window
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17.張文瑜(20070300)。從社會價值觀描繪在澳門購買手機電話的消費者。中國廣告學刊，12，90-107。new window  延伸查詢new window
18.歐姿妤、黃貞觀、盧淑敏、李書芬(20090600)。以馬斯洛人類需求階層探究專科學生之需求。中等教育，60(2)，64-80。new window  延伸查詢new window
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21.Methlie, L. B.、Nysveen, H.(1999)。Loyalty of on-line bank customers。Journal of Information Technology，14(4)，375-386。  new window
22.劉仲矩(20141200)。購物網站網頁美學使用者知覺類型之初探。電子商務研究，12(4)，377-399。new window  延伸查詢new window
23.Kim, M. K.、Park, M. C.、Jeong, D. H.(2004)。The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services。Telecommunications Policy，28(2)，145-159。  new window
24.陳高生(20151200)。美學經濟效果與馬斯洛需求階層理論之關係--以CHANEL品牌為例。美容科技學刊，12(2)，35-54。  延伸查詢new window
25.Cyr, D.、Head, M.、Ivanov, A.(2006)。Design aesthetics leading to m-loyalty in mobile commerce。Information & Management，43(8)，950-963。  new window
26.Koltko-Rivera, M. E.(2006)。Rediscovering the later version of Maslow's hierarchy of needs: Self-transcendence and opportunities for theory, research, and unification。Review of General Psychology，10(4)，302-317。  new window
27.Román, Sergio(2010)。Relational consequences of perceived deception in online shopping: The moderating roles of type of product, consumer's attitude toward the Internet and consumer's demographics。Journal of Business Ethics，95(3)，373-391。  new window
28.劉仲矩、黃敬婷(20140900)。網頁美學認知與網路忠誠關聯之研究：使用動機為干擾。行銷評論，11(3)，255-282。new window  延伸查詢new window
29.陳宗義、巫啟豪、陳裕民(20151200)。馬斯洛需求理論為基之網路評論產品定位分析機制。電子商務學報，17(4)，393-422。new window  延伸查詢new window
30.劉仲矩、楊緯剛(20150600)。以馬斯洛需求層級理論探討智慧型手機使用者需求重要性之研究。電子商務研究，13(2)，221-240。new window  延伸查詢new window
31.Gerpott, Torsten J.、Rams, Wolfgang、Schindler, Andreas(2001)。Customer Retention, Loyalty, and Satisfaction in the German Mobile Cellular Telecommunications Market。Telecommunications Policy，25(4)，249-269。  new window
32.Russell-Bennett, R.、McColl-Kennedy, J. R.、Coote, L. V.(2007)。Involvement, satisfaction, and brand loyalty in a small business services setting。Journal of Business Research，60(12)，1253-1260。  new window
33.Herzberg, F.(1987)。One more time: How do you motivate employees?。Harvard Business Review，65(5)，109-120。  new window
34.Cadotte, E. R.、Woodruff, R. B.、Jenkins, R. L.(1987)。Expectations and norms in models of consumer satisfaction。Journal of Marketing Research，24(3)，305-314。  new window
35.Newman, Joseph W.、Werbel, Richard A.(1973)。Multivariate Analysis of Brand Loyalty for Major Household Appliances。Journal of Marketing Research，10(4)，404-409。  new window
36.Stum, David L.、Thiry, Alain(1991)。Building Customer Loyalty。Training and Development Journal，45(4)，34-36。  new window
37.林秀碧、蔡永杰、蔡政庭(20130300)。從需求理論探討病人權利的落實認知與管理。醫務管理期刊，14(1)，18-37。new window  延伸查詢new window
38.Venkatesh, A.、Meamber, L. A.(2008)。The aesthetics of consumption and the consumer as an aesthetic subject。Consumption, Markets and Culture，11(1)，45-70。  new window
39.Lin, Y.、Lai, C. Y.(2010)。A study of the attitudes of Chinese consumers to aesthetic product designs。International Journal of Management，27(1)，177-184。  new window
40.Vogt, C. A.、Fesenmaier, D. R.、MacKay, K.(1994)。Functional and aesthetic information needs underlying the pleasure travel experience。Journal of Travel & Tourism Marketing，2(2/3)，133-146。  new window
41.Lee, J. W.(2010)。Critical factors that establish customer loyalty to mobile communications service providers: empirical evidence from the United States。Proceedings of the Academy of Marketing Studies，15(2)，26-30。  new window
42.Ting, D. H.、Lim, S. F.、Patanmacia, T. S.、Low, C. G.、Ker, G. C.(2011)。Dependency on smartphone and the impact on purchase behavior。Young Consumers: Insight and Ideas for Responsible Marketers，12(3)，193-203。  new window
43.Kang, S.、Jung, J.(2014)。Mobile communication for human needs: A comparison of smartphone use between the US and Korea。Computers in Human Behavior，35，376-387。  new window
44.王明堂(20150900)。行動電話吸引消費者的演進發展。設計學報，20(3)，65-89。new window  延伸查詢new window
45.郭輝明(20150100)。不同年齡層消費者選買智慧型手機之考量因素。樹德科技大學學報，17(1)，21-38。new window  延伸查詢new window
46.張銀益、連慧雯(20070300)。手機廣告用詞對消費者換機意願之影響研究。行銷評論，4(1)，73-101。new window  延伸查詢new window
47.Nanda, P.、Bos, J.、Kramer, K. L.、Hay, C.、Ignacz, J.(2008)。Effect of smartphone aesthetic design on users' emotional reaction: An empirical study。The TQM Journal，20(4)，348-355。  new window
48.Huang, C. H.、Hsu, M. C.、Chuang, H. M.(2013)。Influential factors of smartphone app download intention。Applied Mechanics and Materials，411，2184-2190。  new window
49.Wong, Y. H.、Chan, R. Y.、Ngai, E. W. T.、Oswald, P.(2009)。Is customer loyalty vulnerability-based? An empirical study of a Chinese capital-intensive manufacturing industry。Industrial Marketing Management，38(1)，83-93。  new window
50.顏惠芸、林伯賢(20131200)。文創商品之設計與行銷方式探討：以品家家品為例。設計與環境學報，14，39-56。new window  延伸查詢new window
51.溫淑戀、李賢哲(2006)。行動電話顧客滿意度與忠誠度關聯之研究--以大台北高中（職）生為例。大同大學通識教育年報，2，327-362。  延伸查詢new window
52.Lee, H. S.(2010)。Factors influencing customer loyalty of mobile phone service: empirical evidence from Koreans。Journal of Internet Banking and Commerce，15(2)，1-14。  new window
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54.Choi, J. H.、Lee, H.-J.(2012)。Facets of simplicity for the smartphone interface: A structural model。International Journal of Human-Computer Studies，70(2)，129-142。  new window
55.Chen, Z. X.、Aryee, S.(2007)。Delegation and employee word outcomes: an examination of the cultural context of mediating processes in China。Academy of Management Journal，50(1)，226-238。  new window
56.Barnes, J. G.、Howlett, D. M.(1998)。Predictors of equity in relationships between financial services providers and retail customers。International Journal of Bank Marketing，16(1)，15-23。  new window
57.Ferguson, R.、Brohaugh, B.(2008)。Telecom's search for the ultimate customer loyalty platform。Journal of Consumer Marketing，25(5)，314-318。  new window
58.Maslow, Abraham H.(1943)。A Theory of Human Motivation。Psychological Review，50(4)，370-396。  new window
59.Ribbink, Dina、van Riel, Allard C. R.、Liljander, Veronica、Streukens, Sandra(2004)。Comfort Your Online Customer: Quality, Trust and Loyalty on the Internet。Managing Service Quality: An International Journal，14(6)，446-456。  new window
60.Rust, Roland T.、Zahorik, Anthony J.(1993)。Customer Satisfaction, Customer Retention, and Market Share。Journal of Retailing，69(2)，193-215。  new window
61.Creusen, Marielle E. H.、Schoormans, Jan P. L.(2005)。The different roles of product appearance in consumer choice。Journal of Product Innovation Management，22(1)，63-81。  new window
62.Yamamoto, M.、Lambert, D. R.(1994)。The impact of product aesthetics on the evaluation of industrial products。Journal of Product Innovation Management，11(4)，309-324。  new window
63.Reichheld, Frederick F.(1993)。Loyalty-Based Management。Harvard Business Review，71(2)，64-73。  new window
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會議論文
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3.Marković, S.、Raspor, S.、Šegarić, K.(2010)。Customer satisfaction and customer loyalty measurement in hotel settings: an empirical analysis。20th Biennial International Congress: Tourism & Hospitality Industry 2010: New Trends in Tourism and Hospitality Management。Opatija。  new window
圖書
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12.尤煌傑、潘小雪(1998)。美學。台北：國立空中大學。  延伸查詢new window
13.吳明隆(2007)。SPSS操作與應用：問卷統計分析實務。臺北：五南。  延伸查詢new window
14.Maslow, Abraham H.(1970)。Motivation and Personality。New York, NY：Harper & Row。  new window
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圖書論文
1.Featherstone, M.(1992)。Cultural Production, Consumption, and the Development of the Cultural Sphere。Theory of Culture。Berkley, CA：University of California Press。  new window
2.Heilbrun, B.(2002)。Alessi: Italian design and the re-enchantment of everyday objects。Consumer Behavior: A European perspective。Harlow：Prentice Hall。  new window
3.Park, B.-W.、Lee, K.-C.(2011)。A pilot study to analyze the effects of user experience and device characteristics on the customer satisfaction of smartphone users。Ubiquitous Computing and Multimedia Applications。Heidelberg：Springer。  new window
4.Wagner, Janet(1999)。Aesthetic value: beauty in art and fashion。Consumer Value: A Framework for Analysis and Research。Routledge。  new window
 
 
 
 
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