The paper aims to explore how the traditional local enterprises in Taiwan, in the 1980s, cultivate and reshape the trust and preference of the old products in the hearts of the public through family monthly magazines in order to cope with the coming of the delicate consumption era, especially after its entry of the capital society. The study takes the monthly magazine Weichun Family (founded in 1983) as an example of the research, and in particular, surveys the volumes from 1983 to 1989. Through the review of the social background of the text, Taiwan's economy boomed in the 1980s, and the all walks of life flourished. This can be obviously discerned from the delicate print items of industries such as print, publishing, commercial photography, graphic and television advertising. Through textual analysis and bibliography survey, the paper discusses the magazine cover of how children's happy moments are captured and the column articles of catalogue planning and selection. By so doing, these attempt to win the recognition and favorable impression among housewives through the formation of the ideal life blueprint of a well-off family and through the advertising of the products. Based on the analysis of the three sections-that is, the magazine cover, catalogue and advertisement-the study demonstrates how the old industries in the 1970s successfully entered the middle-class families through the management of the magazine's enterprise imaging when the Taiwanese traditional food processing industries gradually stepped into the commercial social structure of the service industry.