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題名:在B2C跨境電商平臺零售下獎賞權及專家權的運用對消費者知覺價值與購買行為意向之影響研究
書刊名:醒吾學報
作者:張誠英張正宏
作者(外文):Chang, Cheng-yingChang, Cheng-hung
出版日期:2020
卷期:61
頁次:頁51-68
主題關鍵詞:劇場理論B2C跨境電商平臺通路權力知覺價值行為意向Theater theoryB2C cross-border e-commerce platformChannel powerPerceived valueBehavior intention
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:3
  • 點閱點閱:5
期刊論文
1.Petrick, J. F.(2004)。First timers' and repeaters' perceived value。Journal of Travel Research,43(1),29-38。  new window
2.Chiou, J. S.、Pan, L. Y.(2009)。Antecedents of Internet Retailing Loyalty: Differences Between Heavy Versus Light Shoppers。Journal of Business Psychology,24(3),327-339。  new window
3.Grove, Stephen J.、Fisk, Raymond P.、Dorsch, Michael J.(1998)。Assessing the theatrical components of the service encounter: A Cluster Analysis Examination。Service Industries Journal,18(3),116-134。  new window
4.Chen, T. C.、Hsu, C. H.、Chen, C. Y.、Lii, P. C.(2010)。Constructing virtual channel power model。African Journal of Business Management,4(12),2430-2437。  new window
5.Wakefield, K. L.、Blodgett, J. G.(1999)。Customer Response to Intangible and Tangible Service Factors。Psychology and Marketing,16(1),51-68。  new window
6.Heilman, C. M.、Bowman, D.、Wright, G. P.(2000)。The evolution of brand preferences and choice behaviors of consumers new to a market。Journal of Marketing Research,37(2),139-155。  new window
7.El-Ansary, Adel I.、Stern, Louis W.(19720200)。Power Measurement in the Distribution Channel。Journal of Marketing Research,9(1),47-52。  new window
8.Lin, T. C.、Hsu, S. C. J.、Chen, H. C.(2013)。Customer willingness to pay for online music: The role of free mentality。Journal of Electronic Commerce Research,14(4),315-333。  new window
9.Lusch, Robert F.、Brown, James R.(1996)。Interdependency, Contracting, and Relational behavior in Marketing Channels。Journal of Marketing,60(4),19-38。  new window
10.Sheu, J. B.、Hu, T. L.(2009)。Channel Power, Commitment and Performance toward Sustainable Channel Relationship。Industrial Marketing Management,38(1),17-31。  new window
11.Pura, Minna(2005)。Linking perceived value and loyalty in location-based mobile services。Managing Service Quality,15(6),509-538。  new window
12.Choi, K. S.、Cho, W. H.、Lee, H.、Kim, C.、Lee, S.(2004)。The Relationships among Quality, Value, Satisfaction and Behavioral Intention in Health Care Provider Choice: A South Korean Study。Journal of Business Research,57(8),913-921。  new window
13.Wilson, N.(2013)。Interaction without walls: Analysing leadership discourse through dramaturgy and participation。Journal of Sociolinguistics,17(2),180-199。  new window
14.Kossakowski, R.(2008)。Between dramaturgy and totality: A call center in the perspective of Erving Goffman's sociology。Między dramaturgią a totalnością: Call Center w zwierciadle socjologii Ervinga Goffmana,1,77-98。  new window
15.Shostack, G. Lynn(1977)。Breaking Free from Product Marketing。Journal of Marketing,41(2),73-80。  new window
16.Woodruff, Robert B.(1997)。Customer value: The next source for competitive advantage。Journal of the Academy of Marketing Science,25(2),139-153。  new window
17.Guiry, Michael(1992)。Consumer and Employee Roles in Service Encounters。Advances in Consumer Research,19(1),666-672。  new window
18.Chen, Ching-Fu、Tsai, Dung-Chun(2007)。How Destination Image and Evaluative Factors Affect Behavioral Intentions?。Tourism Management,28(4),1115-1122。  new window
19.Baker, Julie、Parasuraman, A.、Grewal, Dhruv、Voss, Glenn B.(2002)。The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions。Journal of Marketing,66(2),120-141。  new window
20.Chiou, Jyh-Shen、Droge, Cornelia(2006)。Service Quality, Trust, Specific Asset Investment, and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework。Journal of the Academy of Marketing Science,34(4),613-627。  new window
21.Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing,76(2),193-218。  new window
22.Wang, Y.、Lo, H. P.、Yang, Y.(2004)。An integrated framework for service quality, customer value, satisfaction: Evidence from China's telecommunication industry。Information Systems Frontiers,6(4),325-340。  new window
23.李曄(2014)。運用資料映射與資料採礦技術建立電子商務。分析數據分析,9(6),145-166。new window  延伸查詢new window
24.Grove, S. J.、Fisk, R. P.(1997)。The Impact of Other Customer on Service Exchange:A Critical Incident Examination of Getting Along。Journal of Retailing,73(1),63-85。  new window
25.Abdar, M.、Yen, N.(2017)。Sharing economy and its effect on human behaiour changes in accommodation: a survey on Airbnb。International Journal of Social and Humanistic Computing,2(3/4),203。  new window
26.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
27.Lin, T.-C.、Wu, S.、Hsu, J. S.-C.、Chou, Y.-C.(2012)。The integration of value-based adoption and expectation-confirmation models: An example of IPTV continuance intention。Decision Support Systems,54(1),63-75。  new window
28.Chen, Ching-Fu、Chen, Fu-Shian(2010)。Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists。Tourism Management,31(1),29-35。  new window
29.Hunt, Shelby D.、Nevin, John R.(1974)。Power in a channel of distribution: Sources and consequences。Journal of Marketing Research,11(2),186-193。  new window
30.Baker, Dwayne A.、Crompton, John L.(2000)。Quality, satisfaction and behavioral intentions。Annals of Tourism Research,27(3),785-804。  new window
31.Grove, Stephen J.、Fisk, Raymond P.、Bitner, Mary Jo(1992)。Dramatizing the service experience: A managerial approach。Advances in Services Marketing and Management,1(1),91-121。  new window
32.葉桂珍、王健全、黃吉村(20020200)。臺灣廠商導入電子商務之影響因素及導入後績效變化初探。臺灣管理學刊,1(2),357-380。new window  延伸查詢new window
33.Chiou, J. S.、Wu, L. Y.、Sung, Y. P.(2009)。Buyer Satisfaction and Loyalty Intention in an Online Auction: Online Auction Website Versus Online Auction Seller。Journal of Service Management,20(5),521-543。  new window
34.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
35.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
圖書
1.Goffman, E.(1959)。The Presentation of Self in Everday Life。New York:Anchor Books。  new window
2.Lovelock, C.、Wright, L.(2001)。Principles of service marketing and management。Upper Saddle River。  new window
3.Williamson, O.、Masten, S.(2016)。Transaction cost economics。Cheltenham:Edward Elgar Publishing Limited。  new window
4.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
圖書論文
1.Grove, S. J.、Fisk, R. P.(1983)。The Dramaturgy of Services Exchange: An Analytical Framework for Services Marketing。Emerging Perspectives on Services Marketing。Chicago, IL:American Marketing Association。  new window
2.French, J. R. P. Jr.、Raven, B. H.(1959)。The Bases of Social Power。Group Dynamics。Ann Arbor, Michigan:University of Michigan Press。  new window
 
 
 
 
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