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Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing，56(3)，55-68。 | | 53. | Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。 | | 54. | Jeong, E. H.、Jang, S. S. C.(2011)。Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations。International Journal of Hospitality Management，30(2)，356-366。 | 會議論文| 1. | O'Connor, P.(2008)。User-Generated Content and Travel: A Case Study on Tripadvisor.Com。The 15th International Conference on Information and communication technologies in tourism。Innsbruck。 | | 2. | 蔡淑梨、劉昱謙(2011)。購物網站體驗價值對信任程度、網路口碑意願及購買意願相關性之研究--以PAYEASY購物網站為例。第14屆科技整合管理研討會。台北：東吳大學企業管理學系。71-85。 延伸查詢 | | 3. | Henseler, J.(2012)。PLS-MGA: A Non-Parametric Approach to Partial Least Squares-based Multi-Group Analysis。The 34th Annual Conference of the Gesellschaft für Klassifikation。Springer。495-501。 | | 4. | Yoo, K. H.、Gretzel, U.(2009)。Comparison of deceptive and truthful travel reviews。Information and Communication Technologies in Tourism 2009: The International Conference。Amsterdam。 | | 5. | 黃振誼、袁國榮(2007)。運用部落格行銷創造個人利益之個案研究。第八屆管理學域學術研討會。臺中：朝陽科技大學管理學院。107-121。 延伸查詢 | 研究報告| 1. | 交通部觀光局(2019)。觀光統計圖表。 延伸查詢 | | 2. | 交通部觀光局(2019)。觀光旅館業相關統計。 延伸查詢 | 學位論文| 1. | 陳芳華(2008)。商務旅客對旅館設施與服務需求屬性偏好之研究--以高雄市經濟型旅館為例(碩士論文)。國立高雄應用科技大學。 延伸查詢 | 圖書| 1. | Lohmöller, J.-B.(1989)。Latent variable path modeling with partial least squares。Heidelberg：Physica-Verlag。 | | 2. | Arndt, J. A.(1967)。Word of Mouth Advertising: A Review of the Literature。New York：Advertising Research Foundation。 | | 3. | Hair, J. F.、Black, W. C.、Babin, B. J.、Anderson, R. E.、Tatham, R. L.(1998)。Multivariate Data Analysis。Prentice-Hall。 | | 4. | Katz, E.、Lazarsfeld, P. F.(1955)。Personal Influence: The Part Played by People in the Flow of Mass Communications。Free Press。 | | 5. | Lewis, R.、Chambers, R.(2000)。Marketing leadership in hospitality。New York：John Wiley and Sons Foundations and practices。 | | 6. | 曾慶欑、崔震雄、崔宏光、張積光、胡文几、姚奕麟、陶亦宣、黃士禮(2018)。旅館管理。台北市：新陸書局。 延伸查詢 | | 7. | Zeithaml, V. A.、Bitner, M. J.、Gremler, D. D.、Wilson, A.(2012)。Services marketing: Integrating customer focus across the firm。McGraw-Hill。 | | 8. | Hawkins, D. I.、Best, R. J.、Coney, K. A.(2004)。Consumer Behavior: Building Marketing Strategy。New York：Boston：McGraw-Hill。 | | 9. | 徐達光(2003)。消費者心理學。臺北：東華書局。 延伸查詢 | | 10. | Hair, J. F.、Anderson, R. E.、Tatham, R.、Black, W. C.、Babin, B. J.(2010)。Multivariate Data Analysis with Readings。Prentice Hall International。 | 其他| 1. | Chin, W. W.(2000)。Frequently asked questions-- Partial least squares & PLS-graph，http://disc-nt.cba.uh.edu/chin/plsfaq.htm。 | 圖書論文| 1. | Hui, B. S.、Wold, H.(1982)。Consistency and consistency at large in partial least squares estimates。Systems under indirect observation。North-Holland。 | |