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題名:The Influence of Mere Virtual Presence with Product Experience and Social Virtual Product Experience on Brand Attitude and Purchase Intention: Conformity and Social Ties as Moderators
書刊名:Corporate Management Review
作者:耿慶瑞陳昱欣黃映瑄
作者(外文):Keng, Ching-juiChen, Yu-hsinHuang, Ying-hsuan
出版日期:2018
卷期:38:2
頁次:頁57-94
主題關鍵詞:單純虛擬在場產品經驗社交虛擬產品經驗從眾行為社會連結Mere virtual presence with product experienceSocial virtual product experienceConformitySocial ties
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:8
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學位論文
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其他
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圖書論文
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