:::

詳目顯示

回上一頁
題名:智慧型手機品牌信任與品牌忠誠之關聯性探討:以品牌愛慕及品牌涉入為中介變數
書刊名:行銷科學學報
作者:石素娟葉宸華
作者(外文):Shih, Su-chuanYe, Chen-hua
出版日期:2021
卷期:17:2
頁次:頁89-110
主題關鍵詞:品牌信任品牌愛慕品牌涉入品牌忠誠Brand trustBrand loveBrand involvementBrand loyalty
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:16
  • 點閱點閱:9
期刊論文
1.Knox, Simon、Walker, David(2003)。Empirical Developments in the Measurement of Involvement, Brand Loyalty and Their Relationship in Grocery Markets。Journal of Strategic Marketing,11(4),271-286。  new window
2.Leigh, J. H.、Menon, A.(1987)。Audience involvement effects on the information processing of umbrella print advertisements。Journal of Advertising,16(3),3-12。  new window
3.Albert, N.、Merunka, D.(2013)。The role of brand love in consumer-brand relationships。Journal of Consumer Marketing,30(3),258-266。  new window
4.Albert, Noel、Merunka, Dwight、Valette-Florence, Pierre(2008)。When consumers love their brands: Exploring the concept and its dimensions。Journal of Business Research,61(10),1062-1075。  new window
5.Hwang, Jiyoung、Kandampully, Jay(2012)。The role of emotional aspects in younger consumer-brand relationships。Journal of Product & Brand Management,21(2),98-108。  new window
6.Bennett, R. R.、Härtel, C. E. J.、McColl-Kennedy, J. R.(2005)。Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R。Industrial Marketing Management,34(1),97-107。  new window
7.Baldinger, A. L.、Rubinson, J.(1996)。Brand loyalty: the link between attitude and behavior。Journal of Advertising Research,36(6),22-34。  new window
8.Martin, C. L.(1998)。Relationship Marketing: A High-Involvement Product Attribute Approach。The Journal of Product and Brand Management,7(1),6-26。  new window
9.Mittal, Banwari、Lee, M. S.(1989)。A Causal Model of Consumer Involvement。Journal of Economic Psychology,10(3),363-389。  new window
10.侯嘉政、傅柏霖(20080300)。產品涉入與品牌涉入對品牌忠誠度之影響--以數位相機為例。行銷評論,5(1),27-56。new window  延伸查詢new window
11.Delgado-Ballester, E.、Munuera-Alemán, J. L.(2001)。Brand trust in the context of consumer loyalty。European Journal of Marketing,35(11/12),1238-1258。  new window
12.黃識銘(20170300)。品牌形象對品牌忠誠的建構:CAC中介路徑擴展模式。管理學報,34(1),1-29。new window  延伸查詢new window
13.Hollebeek, L. D.、Glynn, M. S.、Brodie, R. J.(2014)。Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation。Journal of Interactive Marketing,28(2),149-165。  new window
14.Rauschnabel, P. A.、Ahuvia, A. C.(2014)。You're so lovable: Anthropomorphism and brand love。Journal of Brand Management,21(5),372-395。  new window
15.Carroll, Barhara A.、Ahuvia, Aaron C.(2006)。Some antecedents and outcomes of brand love。Marketing Letters,17(2),79-89。  new window
16.Erciş, Aysel、Ünal, Sevtap、Candan, F. Burcu、Yıldırım, Hatice(2012)。The Effect of Brand Satisfaction, Trust and Brand Commitment on Loyalty and Repurchase Intentions。Procedia: Social and Behavioral Sciences,58,1395-1404。  new window
17.Jacoby, Jacob、Kyner, David B.(1973)。Brand Loyalty vs. Repeat Purchasing Behavior。Journal of Marketing Research,10(1),1-9。  new window
18.大師輕鬆讀(2019)。對顧客有用才有用。震旦月刊,571。  延伸查詢new window
19.蕭富峰(2019)。2020行銷下一步,從消費者為王到顧客參與。震旦月刊,581。  延伸查詢new window
20.Chen, Y. H.、Wu, J. J.、Chien, S. H.(2016)。Impact of initial trust, involvement, and mood on trusting belief: Evidence from the financial industry in Taiwan。The Eletronic Library,26(1),91-108。  new window
21.Jain, N. K.、Kamboj, S.、Kumar, V.、Rahman, Z.(2018)。Examining consumer-brand relationships on social media platforms。Marketing Intelligence and Planning,36(1),63-78。  new window
22.Roy, S. K.、Eshghi, A.、Sarkar, A.(2013)。Antecedents and Consequences of Brand Love。Journal of Brand Management,20(4),325-332。  new window
23.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
會議論文
1.Oliver, R. L.(1999)。Whence Consuumer Loyalty。The International Mine Water Association Annual Conference 2013,519-524。  new window
學位論文
1.張元馨(2011)。品牌創新對消費者購買態度及意圖之影響--以品牌涉入為干擾變數(碩士論文)。銘傳大學。  延伸查詢new window
2.張溱雯(2013)。新產品的品牌因素、促銷頻率認知、使用者經驗與品牌依附、購買意願關係之研究-以Apple iPhone5為例(碩士論文)。淡江大學。  延伸查詢new window
3.吳櫓維(2014)。涉入程度、品牌形象、忠誠度與購買意願之關聯性探討以台灣市場高級進口車為例(碩士論文)。南台科技大學。  延伸查詢new window
其他
1.Elaine(2019)。【蘋果狂熱】蘋果靠這8種行銷術收服天下「果粉」,用戶狂熱程度堪比信奉宗教!,https://fortuneinsight.com/web/posts/205475。  延伸查詢new window
2.怪獸先森(2018)。喜歡你不代表擁有「品牌忠誠」,如何把用戶的好感變成死忠的愛?,https://reurl.cc/Grk92v。  延伸查詢new window
3.陳書榕(20190125)。不只因為便宜!小米做手機、掃地機器人都大賣,迅速攻占不同市場的關鍵是,https://www.managertoday.com.tw/topic/view/54/post/57157。  延伸查詢new window
4.黃肇祥(20190804)。功能再好都沒用?外媒:消費者不愛3萬元手機,https://3c.ltn.com.tw/news/37594。  延伸查詢new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關書籍
 
無相關著作
 
QR Code
QRCODE