臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：品牌關係型態對品牌忠誠的影響：策略行銷觀點
書刊名：商略學報
作者：黃識銘 引用關係
作者(外文)：Huang, Shyh-ming
出版日期：2017
卷期：9:3
頁次：頁207-232
主題關鍵詞：情感型品牌關係；工具型品牌關係；品牌信任；品牌愛慕；品牌忠誠；Expressive brand relationship；Instrumental brand relationship；Brand trust；Brand love；Brand loyalty
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:656
  • 點閱點閱:42
本研究依策略行銷觀點，探討品牌關係型態對品牌忠誠之影響，檢驗品牌信任與品牌愛慕之中介效果。以台灣三大都會區平板電腦使用者為調查對象，有效問卷樣本383份（回收率為89%），在95%信賴區間具有正負5%的誤差度，樣本檢定未發現無反應偏差及同源偏差的情況，以SmartPLS2.0及SPSS21.0進行驗證。發現情感型品牌關係對品牌信任有正向顯著影響，工具型品牌關係負向顯著影響品牌信任，品牌信任對品牌愛慕有正向顯著影響，品牌愛慕對態度忠誠及行為忠誠有正向顯著影響，品牌信任及品牌愛慕乃情感型品牌關係與態度及行為品牌忠誠的三路徑中介效果。此外，品牌信任及品牌愛慕乃工具型品牌關係與行為忠誠的三路徑中介效果。最後，提出管理意涵及後續研究建議。
This study was conducted by the strategic marketing perspective to test the impact of brand relationship types on brand loyalty, we also test three path effects of brand love and brand trust. This study collected from three metropolitan customers who used tablet PC. We get 383 usable samples, valid response rate is 89%, were tested for non -response bias and common-method bias, they seem to indicate that these biases were not significantly serious. Data analysis was performed with SmartPLS2.0 and SPSS21.0 to test the proposed model. The results indicated that expressive brand relationship is a significant predicator of brand trust. Instrumental brand relationship has a negative influence on brand trust. Brand trust has a positive influence on brand love. Brand love have influence on attitudinal and behavioral loyalty. Expressive brand relationship through three-path mediated effect of brand trust and brand love impacts on attitudinal and behavioral loyalty. Instrumental brand relationship through three path mediated effect of brand trust and brand love influences on behavioral loyalty. Finally, these results suggest managerial implications and the directions of future researches.
期刊論文
1.Tsai, S. P.(2011)。Strategic relationship management and service brand marketing。European Journal of Marketing，45(7/8)，1194-1213。  new window
2.Larzelere, Robert E.、Huston, Ted L.(1980)。The Dyadic Trust Scale: Toward Understanding Interpersonal Trust in Close Relationships。Journal of Marriage and the Family，42(3)，595-604。  new window
3.Laroche, M.、Habibi, M. R.、Richard, M. O.(2013)。To be or not to be in social media: How brand loyalty is affected by social media?。International Journal of Information Management，33(1)，76-82。  new window
4.Albert, N.、Merunka, D.(2013)。The role of brand love in consumer-brand relationships。Journal of Consumer Marketing，30(3)，258-266。  new window
5.Hess, J.、Story, J.(2005)。Trust-based commitment: Multidimensional consumer-brand relationships。Journal of Consumer Marketing，22(6)，313-322。  new window
6.沈經洪、洪順慶(20121200)。品牌關係：顧客價值與品牌愛慕。臺大管理論叢，23(1)，1-27。new window  延伸查詢new window
7.Bergkvist, Lars、Bech-Larsen, Tino(2010)。Two studies of consequences and actionable antecedents of brand love。Journal of Brand Management，17(7)，504-518。  new window
8.Vlachos, P. A.、Vrenchopoulus, A. P.(2012)。Consumer-retailer love and attachment: Antecedents and personality moderators。Journal of Retailing and Consumer Services，19(2)，218-228。  new window
9.Fehr, B.(1988)。Prototype analysis of the concepts of love and commitment。Journal of Personality and Social Psychology，55(4)，557-579。  new window
10.黃識銘、方世榮、楊舒蜜(20100700)。品牌利益對品牌忠誠度之影響--品牌關係品質與顧客關係品質的中介效果。管理與系統，17(3)，373-402。new window  延伸查詢new window
11.Avis, M.、Aitken, R.、Ferguson, S.(2012)。Brand relationship and personality theory metaphor or consumer perceptual reality?。Marketing Theory，12(3)，311-331。  new window
12.Tam, J. K.、Wong, Y. H.(2001)。Interactive Selling: A Dynamic Framework for Service。The Journal of Service Marketing，15(4)，379-396。  new window
13.Baldinger, A. L.、Rubinson, J.(1996)。Brand loyalty: the link between attitude and behavior。Journal of Advertising Research，36(6)，22-34。  new window
14.Day, George S.(1969)。A two-dimensional concept of brand loyalty。Journal of Advertising Research，9(3)，29-36。  new window
15.Fournier, Susan、Yao, Julie L.(1997)。Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships。International Journal of Research in Marketing，14(5)，451-472。  new window
16.Dwivedi, A.、Johnson, L. W.(2013)。Trust–commitment as a mediator of the celebrity endorser–brand equity relationship in a service context。Australasian Marketing Journal，21(1)，36-42。  new window
17.Albert, N.、Merunka, D.、Valette-Florence, P.(2013)。Brand passion: Antecedents and consequences。Journal of Business Research，66(7)，904-909。  new window
18.劉祥熹、涂登才、羅建昇(20100600)。從關係價值與關係品質觀點探討品牌形象對消費者滿意度與忠誠度之影響--臺灣筆記型電腦產業為例。管理學報，27(3)，225-245。new window  延伸查詢new window
19.Dunn, J. R.、Schweitzer, M. E.(2005)。Feeling and believing: The influence of emotion on trust。Journal of Personality and Social Psychology，88(5)，736-748。  new window
20.Aggarwal, Pankaj(2004)。The effects of brand relationship norms on consumer attitudes and behavior。Journal of Consumer Research，31(1)，87-101。  new window
21.Sondoh, S. L. Jr.、Omar, M. W.、Wahid, N. A.、Ismail, I.、Harun, A.(2007)。The Effect of Brand Image on Overall Satisfaction and Loyalty Intention in the Context of Color Cosmetic。Asian Academy of Management Journal，12(1)，83-107。  new window
22.Podsakoff, P. M.、Organ, D. E.(1986)。Self-report in organizational research: Problems and prospects。Journal of Management，12(4)，531-544。  new window
23.Blackston, Max(1992)。Observations: Building Brand Equity by Managing the Brand's Relationships。Journal of Advertising Research，32(3)，79-83。  new window
24.Park, C. W.、MacInnis, D. J.、Priester, J. R.(2006)。Beyond attitudes: Attachment and consumer behavior。Seoul National Journal，12(2)，3-36。  new window
25.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Service Selling: An Interpersonal Influence perspective。Journal of Marketing，54(3)，68-81。  new window
26.Veloutsou, Cleopatra(2015)。Brand evaluation, satisfaction and trust as predictors of brand loyalty: The mediator-moderator effect of brand relationships。Journal of Consumer Marketing，32(6)，405-421。  new window
27.Gommans, Marcel、Krishnan, Krish S.、Scheffold, Katrin B.(2001)。From brand loyalty to e-loyalty: A conceptual framework。Journal of Economic and Social Research，3(1)，43-58。  new window
28.朱瑞玲(19930600)。臺灣心理學研究之本土化的回顧與展望。本土心理學研究，1，89-119。new window  延伸查詢new window
29.Grönroos, C.(2009)。Marketing as promise management: Regaining customer management for marketing。Journal of Business and Industrial Marketing，24(5/6)，351-359。  new window
30.Chen, P.-T.、Hu, H.-H.(2010)。The Effect of Relational Benefits on Perceived Value in Relation to Customer Loyalty: An Empirical Study in the Australian Coffee Outlets Industry。International Journal of Hospitality Management，29(3)，405-412。  new window
31.Lee, D.、Moon, J.、Kim, Y. J.、Yi, Mun Y.(2015)。Antecedents and consequences of mobile phone usability: Linking simplicity and interactivity to satisfaction, trust, and brand loyalty。Information & Management，52(3)，295-304。  new window
32.Garbarino, E.、Johnson, M. S.(1999)。The difference roles of satisfaction, trust, and commitment in customer relationships。Journal of Marketing，63(2)，70-87。  new window
33.Seppänen, R.、Blomqvist, K.、Sundqvist, S.(2007)。Measuring inter-organizational trust-a critical review of the empirical research in 1990-2003。Industrial Marketing Management，36(3)，249-265。  new window
34.王慧美、高慈薏(20141000)。虛擬品牌社群對品牌忠誠度之影響--品牌關係之中介效果。行銷科學學報，10(2)，171-188。new window  延伸查詢new window
35.李宗耀(20131200)。網購平臺品牌忠誠度之研究： 以平臺使用階層及消費者心理認知為例。科技管理學刊，18(4)，61-89。new window  延伸查詢new window
36.周志民、張曉生(2008)。消費價值、品牌關係型態與品牌忠誠的關係研究。深圳大學學報.人文社會科學版，25(2)，79-85。  延伸查詢new window
37.黃延聰、簡碩甫(20150600)。從顧客滿意到品牌忠誠：品牌信任與品牌愛戀的中介模型。行銷評論，12(2)，161-188。new window  延伸查詢new window
38.Aurier, Philippe、N'Goala, Gilles(2010)。The Differing and Mediating Roles of Trust and Relationship Commitment in Service Relationship Maintenance and Development。Journal of the Academy of Marketing Science，38(3)，303-325。  new window
39.Aurier, P.、Séré de Lanauze, G.(2012)。Impacts of Perceived Brand Relationship Orientation on Attitudinal Loyalty: An Application to Strong Brands in the Packaged Goods Sector。European Journal of Marketing，46(11/12)，1602-1627。  new window
40.Barbalet, J. M.(1996)。Social Emotions: Confidence, Trust and Loyalty。International Journal of Sociology and Social Policy，16(9/10)，75-96。  new window
41.Baldus, B. J.、Voorhees, C.、Calantone, R.(2015)。Online Brand Community Engagement: Scale Development and Validation。Journal of Business Research，68(5)，978-985。  new window
42.Brown, G. H.(1952)。Brand Loyalty: Fact or Fiction?。Advertising Age，23(9)，53-55。  new window
43.Chen, S. C.、Quester, P. G.(2015)。The Relative Contribution of Love and Trust towards Customer Loyalty。Australasian Marketing Journal，23(1)，13-18。  new window
44.Correia Loureiro, S. M.、Kaufmann, H. R.(2012)。Explaining Love of Wine Brands。Journal of Promotion Management，18(3)，329-343。  new window
45.Fetscherin, M.、Heinrich, D.(2015)。Consumer Brand Relationships Research: A Bibliometric Citation Meta-analysis。Journal of Business Research，68(2)，380-390。  new window
46.Esch, F.-R.、Langner, T.、Schmitt, B. H.、Geus, P.(2006)。Are Brand Forever? How Brand Knowledge and Relationships Affect Current and Future Purchases。Journal of Product and Brand Management，15(2)，98-105。  new window
47.Giovannini, S.、Xu, Y.、Thomas, J.(2015)。Luxury Fashion Consumption and Generation Y Consumers: Self, Brand Consciousness, and Consumption Motivations。Journal of Fashion Marketing and Management，19(1)，22-40。  new window
48.Habibi, M. R.、Laroche, M.、Richard, M. O.(2014)。The Roles of Brand Community and Community Engagement in Building Brand Trust on Social Media。Computers in Human Behavior，37，152-161。  new window
49.Huang, Y. T.、Jian, S. P.(2015)。From Customer Satisfaction to Band Loyalty: A Mediation Model of Brand Trust and Brand Love。Marketing Review，12(2)，161-188。  new window
50.Hess, J.、Story, J.、Danes, J.(2011)。A Three-stage Model of Consumer Relationship Investment。Journal of Product & Brand Management，20(1)，14-26。  new window
51.Möllering, G.(2002)。Perceived Trustworthiness and Inter-firm Governance: Empirical Evidence from the UK Printing Industry。Cambridge Journal of Economics，26(2)，139-160。  new window
52.Odin, Y.、Odin, N.、Valette-Florence, P.(2001)。Conceptual and Operational Aspects of Brand Loyalty: An Empirical Investigate。Journal of Business Research，53(2)，75-84。  new window
53.Myers, C. D.、Tingley, D.(2016)。The Influence of Emotion on Trust。Political Analysis，24(4)，492-500。  new window
54.Peng, K. F.、Chen, Y.、Wen, K. W.(2014)。Brand relationship, Consumption Values and Branded App Adoption。Industrial Management & Data Systems，114(8)，1131-1143。  new window
55.Sarkar, A.、Sreejesh, S.(2014)。Examination of the Roles Played by Brand Love and Jealousy in Shaping Customer Engagement。Journal of Product & Brand Management，23(1)，24-32。  new window
56.Taylor, S. A.、Donovan, L. A. N.、Ishida, C.(2014)。Consumer Trust and Satisfaction in the Formation of Consumer Loyalty Intentions in Transactional Exchange: The Case of a Mass Discount Retailer。Journal of Relationship Marketing，13(2)，125-154。  new window
57.Song, Y.、Hur, W. M.、Kim, M.(2012)。Brand Trust and Affect in the Luxury Brand-customer Relationship。Social Behavior and Personality: An International Journal，40(2)，331-338。  new window
58.Veloutsou, C.(2007)。Identifying the Dimensions of the Product-brand and Consumer Relationship。Journal of Marketing Management，23(1/2)，7-26。  new window
59.Unal, S.、Aydm, H.(2013)。An Investigation on the Evaluation of the Factors Affecting Brand Love。Procedia: Social and Behavioral Sciences，92(10)，76-85。  new window
60.Yasin, M.、Shamim, A.(2013)。Brand Love: Mediating Role in Purchase Intentions and Word-of-mouth。Journal of Business and Management，7(2)，101-109。  new window
61.Watson, George F. IV、Beck, Joshua T.、Henderson, Conor M.、Palmatier, Robert W.(2015)。Building, Measuring, and Profiting from Customer Loyalty。Journal of the Academy of Marketing Science，43(6)，790-825。  new window
62.Delgado-Ballester, E.、Munuera-Alemán, J. L.(2001)。Brand trust in the context of consumer loyalty。European Journal of Marketing，35(11/12)，1238-1258。  new window
63.Tenenhaus, M.、Vinzi, Vincenzo Esposito、Chatelin, Y.-M.、Lauro, Carlo(2005)。PLS path modeling。Computational Statistics and Data Analysis，48(1)，159-205。  new window
64.Aaker, Jennifer L.(1997)。Dimensions of brand personality。Journal of Marketing Research，34(3)，347-356。  new window
65.Fournier, Susan(1998)。Consumers and their brands: Developing relationship theory in consumer research。Journal of Consumer Research，24(4)，343-373。  new window
66.Muñiz, Albert M. Jr.、O'Guinn, Thomas C.(2001)。Brand Community。Journal of Consumer Research，27(4)，412-432。  new window
67.Lusch, Robert F.、Vargo, Stephen L.、O'Brien, Matthew(2007)。Competing through service: Insights from service-dominant logic。Journal of Retailing，83(1)，5-18。  new window
68.Payne, A. F.、Storbacka, K.、Frow, P.、Knox, S.(2009)。Co-creating brands: Diagnosing and designing the relationship experience。Journal of Business Research，62(3)，379-389。  new window
69.Vargo, Stephen L.、Lusch, Robert F.(2004)。Evolving to a new dominant logic for marketing。Journal of Marketing，68(1)，1-17。  new window
70.Lagace, Rosemary R.、Dahlstrom, Robert、Gassenheimer, Jule B.(1991)。The Relevance of Ethical Salesperson Behavior on Relationship Quality: The Pharmaceutical Industry。Journal of Personal Selling and Sales Management，11(4)，39-47。  new window
71.Sirdeshmukh, Deepak、Singh, Jagdip、Sabol, Barry(2002)。Consumer trust, value, and loyalty in relational exchanges。Journal of Marketing，66(1)，15-37。  new window
72.Armstrong, J. Scott、Overton, Terry S.(1977)。Estimating nonresponse bias in mail surveys。Journal of Marketing Research，14(3)，396-402。  new window
73.So, K. K. F.、King, C.、Sparks, B. A.、Wang, Ying(2016)。The role of customer engagement in building consumer loyalty to tourism brands。Journal of Travel Research，55(1)，64-78。  new window
74.楊中芳(19991200)。人際關係與人際情感的構念化。本土心理學研究，12，105-179。new window  延伸查詢new window
75.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science，22(2)，99-113。  new window
76.Agustin, Clara、Singh, Jagdip(2005)。Curvilinear effects of consumer loyalty determinants in relational exchanges。Journal of Marketing Research，42(1)，96-108。  new window
77.Flavián, Carlos、Guinalíu, M.、Gurrea, R.(2006)。The role played by perceived usability, satisfaction and consumer trust on website loyalty。Information & Management，43(1)，1-14。  new window
78.Hair, Joseph F. Jr.、Ringle, Christian M.、Sarstedt, Marko(2011)。PLS-SEM: Indeed a silver bullet。Journal of Marketing Theory and Practice，19(2)，139-152。  new window
79.Ahuvia, Aaron C.(2005)。Beyond the extended self: Loved objects and consumers' identity narratives。Journal of Consumer Research，32(1)，171-184。  new window
80.Batra, Rajeev、Ahuvia, Aaron、Bagozzi, Richard P.(2012)。Brand love。Journal of Marketing，76(2)，1-16。  new window
81.Carroll, Barhara A.、Ahuvia, Aaron C.(2006)。Some antecedents and outcomes of brand love。Marketing Letters，17(2)，79-89。  new window
82.Pan, Yue、Sheng, Simon、Xie, Frank Tian(2012)。Antecedents of customer loyalty: An empirical synthesis and reexamination。Journal of Retailing and Consumer Services，19(1)，150-158。  new window
83.Lin, Hsin-Hui、Wang, Yi-Shun(2006)。An examination of the determinants of customer loyalty in mobile commerce contexts。Information & Management，43(3)，271-282。  new window
84.Erciş, Aysel、Ünal, Sevtap、Candan, F. Burcu、Yıldırım, Hatice(2012)。The Effect of Brand Satisfaction, Trust and Brand Commitment on Loyalty and Repurchase Intentions。Procedia: Social and Behavioral Sciences，58，1395-1404。  new window
85.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。  new window
86.Lim, Kui Suen、Razzaque, Mohammed Abdur(1997)。Brand Loyalty and Situational Effects: An Interactionist Perspective。Journal of International Consumer Marketing，9(4)，95-115。  new window
87.黃光國(19991200)。也談「人情」與「關係」的構念化。本土心理學研究，12，215-248。new window  延伸查詢new window
88.Taylor, A. B.、MacKinnon, D. P.、Tein, J. Y.(2008)。Tests of the three-path mediated effect。Organizational Research Methods，11(2)，241-269。  new window
89.彭台光、高月慈、林鉦棽(20060200)。管理研究中的共同方法變異：問題本質、影響、測試和補救。管理學報，23(1)，77-98。new window  延伸查詢new window
90.Tsai, Hsing-Tung、Huang, Heng-Chiang、Jaw, Yi-long、Chan, Wen-Kuo(2006)。Why on-line customers remain with a particular E-retailer: An integrative model and empirical evidence。Psychology & Marketing，23(5)，447-464。  new window
91.Reichheld, Frederick F.、Sasser, W. Earl Jr.(1990)。Zero Defections: Quality Comes to Services。Harvard Business Review，68(5)，105-111。  new window
92.Matzler, Kurt、Grabner‐Kräuter, Sonja、Bidmon, Sonja(2008)。Risk aversion and brand loyalty: The mediating role of brand trust and brand affect。Journal of Product & Brand Management，17(3)，154-162。  new window
93.Henseler, J.、Ringle, C. M.、Sinkovics, R. R.(2009)。The Use of Partial Least Squares Path Modeling。Advances in International Marketing，20(1)，277-320。  new window
94.Johnson, Devon、Grayson, Kent(2005)。Cognitive and affective trust in service relationships。Journal of Business Research，58(4)，500-507。  new window
95.Bhattacharya, Chitrabhan B.、Sen, Sankar(2003)。Consumer-company identification: A framework for understanding consumers' relationships with companies。Journal of Marketing，67(2)，76-88。  new window
96.Preacher, Kristopher J.、Hayes, Andrew F.(2008)。Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models。Behavior Research Methods，40(3)，879-891。  new window
97.Harris, Lloyd C.、Goode, Mark M. H.(2004)。The four levels of loyalty and the pivotal role of trust: a study of online service dynamics。Journal of Retailing，80(2)，139-158。  new window
98.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review，73(6)，88-99。  new window
99.Podsakoff, Philip M.、MacKenzie, Scott B.、Lee, Jeong-Yeon、Podsakoff, Nathan P.(2003)。Common method biases in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology，88(5)，879-903。  new window
100.Holt, Douglas B.(2002)。Why Do Brands Cause Trouble? A Dialectical Theory of Consumer culture and Branding。Journal of Consumer Research，29(1)，70-90。  new window
101.Park, C. Whan、MacInnis, Deborah J.、Priester, Joseph R.、Eisingerich, Andreas B.、Iacobucci, Dawn(2010)。Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers。Journal of Marketing，74(6)，1-17。  new window
102.Sternberg, Robert. J.(1997)。Construct validation of a triangular love scale。European Journal of Social Psychology，27(3)，313-335。  new window
103.Thomson, Matthew(2006)。Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities。Journal of Marketing，70(3)，104-119。  new window
104.Thomson, Matthew、MacInnis, Deborah J.、Whan Park, C.(2005)。The Ties That Bind: Measuring the Strength of Consumers' Emotional Attachments to Brands。Journal of Consumer Psychology，15(1)，77-91。  new window
105.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing，65(2)，81-93。  new window
106.Deng, Zhao-hua、Lu, Yao-bin、Wei, Kwok-Kee、Zhang, Jin-long(2010)。Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China。International Journal of Information Management，30(4)，289-300。  new window
107.Liang, Huigang、Saraf, Nilesh、Hu, Qing、Xue, Yajiong(2007)。Assimilation of Enterprise Systems: The Effect of Institutional Pressures and the Mediating Role of Top Management。MIS Quarterly，31(1)，59-87。  new window
108.Mukherjee, Avinandan、Nath, Prithwiraj(2007)。Role of electronic trust in online retailing: A re-examination of the commitment-trust theory。European Journal of Marketing，41(9/10)，1173-1202。  new window
109.Palmatier, Robert W.、Dant, Rajiv P.、Grewal, Dhruv、Evans, Kenneth R.(2006)。Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis。Journal of Marketing，70(4)，136-153。  new window
110.Zhou, Zhimin、Zhang, Qiyuan、Su, Chenting、Zhou, Nan(2012)。How do brand communities generate brand relationships? Intermediate mechanisms。Journal of Business Research，65(7)，890-895。  new window
圖書
1.Bums, A. C.、Bush, R. F.(2006)。Marketing Research。Upper Saddle River：Pearson Prentice Hall。  new window
2.Chandler, J.、Owen, M.(2002)。Developing Brands with Qualitative Market Research。London：Sage Publications Ltd.。  new window
3.Harman, H. H.(1976)。Modem Factor Analysis。Chicago：The University of Chicago Press。  new window
4.Hair, Joseph F. Jr.、Hult, G. Tomas M.、Ringle, Christian M.、Sarstedt, Marko(2014)。A primer on partial least squares structural equation modeling (PLS-SEM)。Sage Publications。  new window
5.Aaker, David A.(1991)。Managing Brand Equity。The Free Press。  new window
6.Mehrabian, Albert、Russell, James A.(1974)。An Approach to Environmental Psychology。MIT Press。  new window
7.Jacoby, Jacob、Chestnut, Robert W.(1978)。Brand Loyalty: Measurement and Management。John Wiley and Sons。  new window
8.Hayes, Andrew F.(2013)。Introduction to mediation, moderation, and conditional process analysis: A regression-based approach。Guilford Press。  new window
9.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.(2010)。Multivariate Data Analysis: A Global Perspective。Pearson Education。  new window
其他
1.資策會(2014)。資策會FIND(2014)/服務創新體驗設計系統研究與推動計畫，經濟部技術處。，http://www.cna.com.tw/postwrite/Detail/153163.aspx#.Vu4D-J96Uk。  延伸查詢new window
圖書論文
1.Blackston, M.(1993)。Beyond brand personality: Building brand relationships。Brand equity and advertising: Advertising's role in building strong brands。Lawrence Erlbaum Associates。  new window
2.Clark, M. S.、Mills, J. R.(2011)。A theory of communal (and exchange) relationships。Handbook of theories of social psychology。SAGE Publications。  new window
3.Ashworth, L.、Dacin, P.、Thomson, M.(2009)。Why on Earth Do Consumers Have Relationships with Marketers。Handbook of Brand Relationships。New York：Sharpe。  new window
4.Fetscherin, M.、Dato-on, C. M.(2012)。Brand Love: Investigating Two Alternative Love Relationships。Consumer Brand Relationships: Theory and Practice。London：Routledge。  new window
5.Heinrich, D.、Albrecht, C. M.、Bauer, H. H.(2012)。Love Actually? Measuring and Exploring Consumers' Brand Love。Consumer Brand Relationships: Theory and Practice。London：Routledge。  new window
6.Maclnnis, D. J.、Park, C. W.、Priester, J.(2009)。Why Brand Relationships。Handbook of Brand Relationships。NY：ME Sharpe。  new window
7.Park, C. W.、Maclnnis, D. J.、Priester, J. R.(2009)。Research Directions on Strong Brand Relationships。Handbook of Brand Relationships。New York：Sharpe。  new window
8.Chin, Wynne W.(2010)。How to Write Up and Report PLS Analyses。Handbook of Partial Least Squares。Springer-Verlag。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
1. 部屬啊！您有做自己的機會嗎？尚嚴、專權雙元領導與部屬任務績效之關聯性：以情緒調節策略揭開潘朵拉的盒子
2. 部屬難為：領導者利組織不道德行為與部屬離職傾向、越級建言、主管導向組織公民行為與沉默行為之關係：以領導者-部屬交換關係為調節效果
3. 設計思考提升學習動機與問題解決信心--臺灣大學生學習設計思考課程的實證分析
4. 利己或者利他？整合品牌利益動機與利環境動機探討電動機車使用行為意圖
5. 國際觀光旅館職場友誼與工作表現關係之探討--以卓越能力商數為中介變項
6. 師不能嚴，道亦難尊？當代華人「尊師」之雙重內涵、功能及轉化
7. 青少年社會網絡指標及幽默表現風格之交互作用影響與被霸凌經驗之關係
8. 中高齡職涯未來時間觀、職場成功老化和就業力之關係--探討工作要求與資源的調節式中介作用
9. 連鎖藥局品牌形象、知覺價值與顧客忠誠度之研究
10. 商店形象、顧客滿意度與顧客忠誠度關係之研究--以星巴克為例
11. 居服員留任傾向之研究
12. 國中生所知覺到的教師自主支持、自我效能、任務價值對學習投入之影響
13. 病患不文明行為對情緒調節的影響：壓力心態與顧客導向的調節式中介模式
14. 重度工作投資與工作倦怠：健康促進與心理資本扮演之調節角色
15. 就事論事或將心比心？顧客不當對待與員工身心壓力的情緒歷程：壓力源評估與同理心特質的調節效果
 
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：606（臺灣：600，外國：6） ／ 本年度總使用人次：1586744 ／ 訪客人次（自102年09月）：67381567
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上