:::

詳目顯示

回上一頁
題名:口碑對遊客購買伴手禮行為意圖之影響
書刊名:戶外遊憩研究
作者:李淑慧
作者(外文):Lee, Shu-hui
出版日期:2021
卷期:34:1
頁次:頁1-30
主題關鍵詞:口碑計劃行為理論質性訪談多重中介效果Word-of-mouthTheory of planned behaviorQualitative interviewMultiple mediation effect
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:23
  • 點閱點閱:5
期刊論文
1.Ha, H. Y.(2002)。The Effects of Consumer Risk Perception on Pre-Purchase Information in Online Auctions: Brand, Word-of-Mouth, and Customized Information。Journal of Computer-Mediated Communication,8(1)。  new window
2.Wetzer, I. M.、Zeelenberg, M.、Pieters, R.(2007)。"Never eat in that restaurant, I did!": Exploring why people engage in negative word-of-mouth communication。Psychology and Marketing,24(8),661-680。  new window
3.Kassem, N. O.、Lee, J. W.、Modeste, N. N.、Johnston, P. K.(2003)。Understanding soft drink consumption among female adolescents using the theory of planned behavior。Health Education Research,18(3),278-291。  new window
4.Ajzen, I.(2002)。Residual effects of past on later behavior: Habituation and reasoned action perspectives。Personality & Social Psychology Review,6(2),107-122。  new window
5.Shiau, W. L.、Luo, M. M.(2012)。Factors Affecting Online Group Buying Intention and Satisfaction: A Social Exchange Theory Perspective。Computers in Human Behavior,28(6),2431-2444。  new window
6.Litvin, S. W.、Goldsmith, R. E.、Pan, B.(2008)。Electronic Word-of-mouth in Hospitality and Tourism Management。Tourism Management,29(3),458-468。  new window
7.Bagozzi, R. P.、Yi, Y.(1988)。On the Evaluation Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
8.Sparks, Beverly(2007)。Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentions。Tourism Management,28(5),1180-1192。  new window
9.Goodrich, K.、De Mooij, M.(2014)。How 'social' are social media? A cross-cultural comparison of online and offline purchase decision influences。Journal of Marketing Communications,20(1/2),103-116。  new window
10.Cialdini, R. B.、Kallgren, C. A.、Reno, R. R.(1991)。A focus theory of normative conduct: a theoretical refinement and reevaluation of the role of norms in human behavior。Advances in Experimental Social Psychology,24(1),201-234。  new window
11.Rivis, A.、Sheeran, P.(2003)。Descriptive norms as an additional predictor in the theory of planned behaviour: A meta-analysis。Current Psychology: Developmental, Learning, Personality, Social,22(3),218-233。  new window
12.Fishbein, M.(1963)。An investigation of the relationships between beliefs about an object and the attitude toward that object。Human Relations,16(3),233-239。  new window
13.Brooks, Robert C. Jr.(1957)。"Word-of-Mouth" Advertising in Selling New Products。Journal of Marketing,22(2),154-161。  new window
14.Pan, Y.、Zhang, J. Q.(2011)。Born unequal: A study of the helpfulness of user-generated product reviews。Journal of Retailing,87(4),598-612。  new window
15.許家謙、凌家如、林清同(20160300)。高齡者參與槌球運動行為模式之探討:計畫行為理論之應用。戶外遊憩研究,29(1),79-111。new window  延伸查詢new window
16.Bagozzi, Richard P.(1992)。The self-regulation of attitudes, intentions, and behavior。Social Psychology Quarterly,55(2),178-204。  new window
17.Yang, H. C.、Zhou, L.(2011)。Extending TPB and TAM to mobile viral marketing: An exploratory study on American young consumers' mobile viral marketing attitude, intent and behavior。Journal of Targeting, Measurement and Analysis for Marketing,19(2),85-98。  new window
18.Jalilvand, M. R.、Samiei, N.(2012)。The impact of electronic word of mouth on a tourism destination choice: Testing the theory of planned behavior (TPB)。Internet Research,22(5),591-612。  new window
19.Armitage, C. J.、Conner, M.(2001)。Efficacy of the theory of planned behavior: A meta-analytic review。British Journal of Social Psychology,40(4),471-499。  new window
20.Sparks, Beverley、Pan, Grace Wen(2009)。Chinese outbound tourists: Understanding their attitudes, constraints and use of information sources。Tourism Management,30(4),483-494。  new window
21.Taylor, S. A.、Donovan, L. A. N.、Ishida, C.(2014)。Consumer Trust and Satisfaction in the Formation of Consumer Loyalty Intentions in Transactional Exchange: The Case of a Mass Discount Retailer。Journal of Relationship Marketing,13(2),125-154。  new window
22.Ringle, C. M.、Sarstedt, M.、Straub, D. W.(2012)。A Critical Look at the Use of PLSSEM in MIS Quarterly。MIS Quarterly,36(1),3-14。  new window
23.Erkan, Ismail、Evans, Chris(2016)。The influence of eWOM in social media on consumers' purchase intentions: An extended approach to information adoption。Computers in Human Behavior,61,47-55。  new window
24.Liu, Yong(2006)。Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue。Journal of Marketing,70(3),74-89。  new window
25.黃識銘(20170300)。品牌形象對品牌忠誠的建構:CAC中介路徑擴展模式。管理學報,34(1),1-29。new window  延伸查詢new window
26.Mogindol, S. H.、Bagul, Awangku Hassanal Bahar Pengiran(2016)。Tourists' perceptions about an appealing handicraft。Tourism, Leisure and Global Change,1(1),10-24。  new window
27.Tenenhaus, M.、Vinzi, Vincenzo Esposito、Chatelin, Y.-M.、Lauro, Carlo(2005)。PLS path modeling。Computational Statistics and Data Analysis,48(1),159-205。  new window
28.Vakratsas, Demetrios、Ambler, Tim(1999)。How Advertising Works: What Do We Really Know?。Journal of Marketing,63(1),26-43。  new window
29.Kacen, J. J.、Lee, Julie A.(2002)。The Influence of Culture on Consumer Impulsive Buying Behavior。Journal of Consumer Psychology,12(2),163-176。  new window
30.Kudeshia, C.、Kumar, A.(2017)。Social eWOM: does it affect the brand attitude and purchase intention of brands?。Management Research Review,40(3),310-330。  new window
31.郭彰仁、楊明青、許亦萱、劉盈嬋(20181200)。以計畫行為理論建構遊客臉書炫耀性打卡行為模式之研究。戶外遊憩研究,31(4),31-62。new window  延伸查詢new window
32.池文海、吳鈺萍、邱道生(20160400)。社群認同與品牌信任對國際觀光旅館粉絲社群影響之中介效果。觀光休閒學報,22(1),1-35。new window  延伸查詢new window
33.Brown, J.、Broderick, A. J.、Lee, N.(2007)。Word of mouth communications with online communications: Conceptualizing the online social network。Journal of Interactive Marketing,21(3),2-20。  new window
34.Iriobe, O. C.、Abiola-Oke, E. O.(2019)。Moderating effect of the use of eWOM on subjective norms, behavioural control and religious tourist revisit intention。International Journal of Religious Tourism and Pilgrimage,7(3),38-47。  new window
35.Ismagilova, E.、Slade, E. L.、Rana, N. P.、Dwivedi, Y. K.(2020)。The effect of electronic word of mouth communications on intention to buy: A meta-analysis。Information Systems Frontiers,22(5),1203-1226。  new window
36.Miao, Y.(2015)。The influence of electronic-WOM on tourists' behavioral intention to choose a destination: A case of Chinese tourists visiting Thailand。Assumption University-Graduate School of Business e-Journal,8(1),13-31。  new window
37.Sun, S.、Law, R.、Schuckert, M.(2020)。Mediating effects of attitude, subjective norms and perceived behavioural control for mobile payment-based hotel reservations。International Journal of Hospitality Management,84。  new window
38.Shiau, W. L.、Chau, P. Y.(2016)。Understanding behavioral intention to use a cloud computing classroom: A multiple model comparison approach。Information & Management,53(3),355-365。  new window
39.Tanford, S.、Montgomery, R.(2015)。The effects of social influence and cognitive dissonance on travel purchase decisions。Journal of Travel Research,54(5),596-610。  new window
40.Hair, Joseph F. Jr.、Ringle, Christian M.、Sarstedt, Marko(2011)。PLS-SEM: Indeed a silver bullet。Journal of Marketing Theory and Practice,19(2),139-152。  new window
41.Ajzen, Icek、Driver, B. L.(1992)。Application of the Theory of Planned Behavior to Leisure Choice。Journal of Leisure Research,24(3),207-224。  new window
42.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
43.Dichter, Ernest(1966)。How word-of-mouth advertising works。Harvard Business Review,44(6),147-166。  new window
44.Cheng, S.、Lam, T.、Hsu, C. H. C.(2006)。Negative word-of-mouth communication intention: An Application of the theory of planned behavior。Journal of Hospitality & Tourism Research,30(1),95-116。  new window
45.Quintal, V. A.、Lee, J. A.、Soutar, G. N.(2010)。Risk, uncertainty and the theory of planned behavior: A tourism example。Tourism Management,31(6),797-805。  new window
46.Taylor, A. B.、MacKinnon, D. P.、Tein, J. Y.(2008)。Tests of the three-path mediated effect。Organizational Research Methods,11(2),241-269。  new window
47.Hair, Joe F. Jr.、Sarstedt, Marko、Ringle, Christian M.、Mena, Jeannette A.(2012)。An assessment of the use of partial least squares structural equation modeling in marketing research。Journal of the Academy of Marketing Science,40(3),414-433。  new window
48.Hayes, Andrew F.(2009)。Beyond Baron and Kenny: Statistical mediation analysis in the new millennium。Communication Monographs,76(4),408-420。  new window
49.Richins, Marsha L.(1983)。Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study。Journal of Marketing,47(1),68-78。  new window
50.Litirell, M. A.、Baizerman, S.、Kean, R.、Gahring, S.、Niemeyer, S.、Reilly, R.、Stout, J.(1994)。Souvenirs and Tourism Styles。Journal of Travel Research,33(1),3-11。  new window
51.Preacher, Kristopher J.、Hayes, Andrew F.(2008)。Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models。Behavior Research Methods,40(3),879-891。  new window
52.Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1989)。User acceptance of computer technology: A comparison of two theoretical models。Management Science,35(8),982-1003。  new window
53.Feldman, Jack M.、Lynch, John G. Jr.(1988)。Self-generated Validity and Other Effects of Measurement on Belief, Attitude, Intention, and Behavior。Journal of Applied Psychology,73(3),421-435。  new window
54.Ajzen, Icek(1991)。The theory of planned behavior。Organizational Behavior and Human Decision Processes,50(2),179-211。  new window
55.Zhou, Zhimin、Zhang, Qiyuan、Su, Chenting、Zhou, Nan(2012)。How do brand communities generate brand relationships? Intermediate mechanisms。Journal of Business Research,65(7),890-895。  new window
56.Fornell, Claes R.、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
會議論文
1.Triandis, H. C.(1980)。Values, attitudes, and interpersonal behavior。Nebraska Symposium on Motivation, 1979,195-259。  new window
2.Wang, P.(2014)。Understanding the Influence of electronic word-of-mouth on outbound tourists' visit intention。13th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society,33-45。  new window
學位論文
1.Kim, S.(1997)。International tourists' souvenir purchasing behavior(博士論文)。Iowa State University。  new window
圖書
1.Glaser, B. G.、Strauss, A. L.(1967)。The discovery of grounded theory: Strategies for qualitative research。Sociology Press。  new window
2.Ajzen, Icek、Fishbein, Martin(1980)。Understanding Attitudes and Predicting Social Behavior。Prentice-Hall, Inc.。  new window
3.Nunnally, Jum C.、Bernstein, Ira H.(1994)。Psychometric Theory。McGraw-Hill。  new window
4.Hayes, Andrew F.(2013)。Introduction to mediation, moderation, and conditional process analysis: A regression-based approach。Guilford Press。  new window
5.Cohen, Jacob E.(1988)。Statistical Power Analysis for the Behavioral Sciences。Lawrence Erlbaum Associates。  new window
其他
1.Ajzen, I.(2002)。Constructing a TPB questionnaire: Conceptual and methodological considerations,http://people.umass.edu/aizen/pdf/tpb.measurement.pdf, 。  new window
2.交通部觀光局(2019)。中華民國107年國人旅遊狀況調查報告,http://admin.taiwan.net.tw/。  延伸查詢new window
3.中華民國交通部觀光局(2018)。中華民國106年國人旅遊狀況調查報告,https://admin.taiwan.net.tw/Handlers/FileHandler.ashx?fid=90319cdb-c48e-4e18-8bd6-56188edb7203&type=4&no=2。  延伸查詢new window
4.Morin, S. P.(19830228)。Influential advising their friends to sell lots of high-tech gadgetry。  new window
圖書論文
1.Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。  new window
2.Chin, Wynne W.(2010)。How to Write Up and Report PLS Analyses。Handbook of Partial Least Squares。Springer-Verlag。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關書籍
 
無相關著作
 
QR Code
QRCODE