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題名:品牌運用社會行銷之創意策略溝通效果:以廣告知曉和學習廣告主張為中介
書刊名:設計學報
作者:方菁容
作者(外文):Fang, Ching-jung
出版日期:2021
卷期:26:4
頁次:頁49-69
主題關鍵詞:創意策略社會行銷善因行銷廣告效果Creative strategySocial marketingCause-related marketingAdvertising effect
原始連結:連回原系統網址new window
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  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:10
  • 點閱點閱:1
期刊論文
1.Zairi, Mohamed、Peters, John(2002)。The impact of social responsibility on business performance。Managerial Auditing Journal,17(4),174-178。  new window
2.Reichert, Tom、Heckler, Susan E.、Jackson, Sally(2001)。The effects of sexual social marketing appeals on cognitive processing and persuasion。Journal of Advertising,30(1),13-27。  new window
3.Yang, Xiaojing、Smith, Robert E.(2009)。Beyond attention effects: modeling the persuasive and emotional effects of advertising creativity。Marketing Science,28(5),935-949。  new window
4.Taylor, Ronald E.(1999)。A six-segment message strategy wheel。Journal of Advertising Research,39(6),7-17。  new window
5.Smith, Robert E.、Chen, Jiemiao、Yang, Xiaojing(2008)。The impact of advertising creativity on the hierarchy of effects。Journal of Advertising,37(4),47-61。  new window
6.Kosslyn, S. M.、Ganis, G.、Thompson, W. L.(2001)。Neural foundations of imagery。Nature Reviews Neuroscience,2(9),635-642。  new window
7.Campbell, Eileen(2011)。Evidence proves the future is now: Why great creative needs great research。Journal of Advertising Research,51(1),222-223。  new window
8.Frazer, Charles F.(1983)。Creative strategy: A management perspective。Journal of Advertising,12(4),36-41。  new window
9.Laskey, Henry A.、Day, Ellen、Crask, Melvin R.(1989)。Typology of main message strategies for television commercials。Journal of Advertising,18(1),36-41。  new window
10.Bagozzi, Richard P.、Moore, David J.(1994)。Public service advertisements: Emotions and empathy guide prosocial behavior。Journal of Marketing,58(1),56-70。  new window
11.魏米秀、黃松元(20041200)。社會行銷應用於健康促進學校之探討。學校衛生,45,73-89。  延伸查詢new window
12.Till, Brian D.、Baack, Daniel W.(2005)。Recall and persuasion: Does creative advertising matter?。Journal of Advertising,34(3),47-57。  new window
13.Du, Shuili、Bhattacharya, C. B.、Sen, Sankar(2010)。Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication。International Journal of Management Reviews,12(1),8-19。  new window
14.Southgate, D.、Westoby, N.、Page, G.(2010)。Creative determinants of viral video viewing。International Journal of Advertising,29(3),349-368。  new window
15.Westberg, K.、Pope, N.(2014)。Building brand equity with cause-related marketing: a comparison with sponsorship and sales promotion。Journal of Marketing Communications,20(6),419-437。  new window
16.Kim, Sora(2014)。What's worse in times of product-harm crisis? Negative corporate ability or negative CSR reputation?。Journal of Business Ethics,123(1),157-170。  new window
17.Boerman, Sophie C.、van Reijmersdal, Eva A.、Neijens, Peter C.(2014)。Effects of sponsorship disclosure timing on the processing of sponsored content: A study on the effectiveness of European disclosure regulations。Psychology & Marketing,31(3),214-224。  new window
18.方菁容、鄧成連、衛萬里(20160300)。建構數位廣告設計創意評價之構面與準則。設計學報,21(1),1-18。new window  延伸查詢new window
19.Kotler, Philip、Levy, Sidney J.(1969)。Broadening the Concept of Marketing。Journal of Marketing,33(1),10-15。  new window
20.Polonsky, Michael Jay、Speed, Richard(2001)。Linking Sponsorship and Cause Related Marketing: Complementarities and Conflicts。European Journal of Marketing,35(11/12),1361-1389。  new window
21.Kotler, Philip、Zaltman, Gerald(1971)。Social marketing: An approach to planned social change。Journal of Marketing,35(3),3-12。  new window
22.Rozendaal, E.、Lapierre, M. A.、Van Reijmersdal, E. A.、Buijzen, M.(2011)。Reconsidering advertising literacy as a defense against advertising effects。Media Psychology,14(4),333-354。  new window
23.陸宛蘋(20151200)。當企業遇上公益--淺談企業公益行銷與企業社會責任。社區發展季刊,152,69-82。new window  延伸查詢new window
24.Anderson, James C.、Gerbing, David W. J.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
25.徐美苓(19991000)。關懷在愛滋蔓延的時代裡--閱聽人對宣導廣告的接受度研究。新聞學研究,61,31-72。new window  延伸查詢new window
26.韓承靜、洪蘭、蔡介立(20080500)。心、眼與世界的連結--從認知神經科學看知覺與心像的關係。科學教育,308,16-23。  延伸查詢new window
27.穀羽(20150100)。企業公益微博的品牌信任初探--以新浪微博的三家企業用戶為例。新聞學研究,122,169-210。new window  延伸查詢new window
28.林隆儀(20100900)。議題行銷的社會顯著性、活動持續度與執行保證對品牌權益的影響。輔仁管理評論,17(3),31-54。new window  延伸查詢new window
29.方菁容、鄧成連(20190300)。「數位廣告創意評價」構面與指標驗證之分析。設計學報,24(1),41-60。new window  延伸查詢new window
30.Liu, Xiaoping、Mao, Lijing、Deng, Wenxiang(2018)。The influence of consumer mindset and corporate social responsibility on purchase intention。Social Behavior and Personality,46(10),1647-1656。  new window
31.O'Keefe, Garrett J.、Reid, Kathaleen(1990)。The Uses and Effects of Public Service Advertising。Public Relations Research Annual,2(1-4),67-91。  new window
32.呂文澎、張岭(2009)。論21世紀中國公益廣告研究的新趨勢。美中外語,7(5),1-3。  延伸查詢new window
33.創市際市場研究顧問股份有限公司(20160924)。臺灣網友的影音網站使用調查。創市際調查報告雙週刊,71。  延伸查詢new window
34.Podsakoff, Philip M.、MacKenzie, Scott B.、Lee, Jeong-Yeon、Podsakoff, Nathan P.(2003)。Common method biases in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology,88(5),879-903。  new window
圖書
1.O'Keefe, Daniel J.(2002)。Persuasion: Theory and research。Sage。  new window
2.Andreasen, Alan R.(1995)。Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment。Jossey-Bass Publishers。  new window
3.Kotler, Philip、Roberto, Eduardo L.(1989)。Social Marketing: Strategies for Changing Public Behavior。Free Press。  new window
4.Roloff, Michael E.、Miller, Gerald R.(1980)。Persuasion: New Directions in Theory and Research。Sage Publications。  new window
5.Kotler, Philip、Keller, Kevin Lane、樓永堅、方世榮(2006)。行銷管理學。東華書局。  延伸查詢new window
6.鄭自隆(2014)。傳播研究與效果評估。五南圖書出版股份有限公司。  延伸查詢new window
7.Andersen, Kenneth E.(1971)。Persuasion: Theory and practice。Allyn & Bacon。  new window
8.Fotheringham, Wallace C.(1996)。Perspectives on Persuasion。Allyn & Bacon。  new window
9.Lee, Nancy R.、Kotler, Philip、俞玫妏(2018)。社會行銷:打破同溫層的第一步,運用行銷思維實現社會改革。五南圖書出版股份有限公司。  延伸查詢new window
10.Pearce, John、Robinson, Richard(2014)。Strategic management: Planning for domestic and global competition。McGraw-Hill Education。  new window
11.Smith, Mary John(1982)。Persuasion and human action: A review and critique of social influence theories。Wadsworth。  new window
12.賴治怡(2016)。700億臺幣「好」生意:激勵人心、解決問題、讓社會進步的CSR、行銷與社企。小魚廣告網工作室。  延伸查詢new window
13.Nunnally, Jum C.、Bernstein, Ira H.(1994)。Psychometric Theory。McGraw-Hill。  new window
14.Hayes, Andrew F.(2013)。Introduction to mediation, moderation, and conditional process analysis: A regression-based approach。Guilford Press。  new window
15.Bennett, Audrey(2006)。Design Studies: Theory and Research in Graphic Design。Princeton Architectural Press。  new window
其他
1.Ameliefan(20170823)。2017 The Cannes Lions international festival of creativity observation report,https://www.e21mm.com/wp/?p=1444。  new window
2.CONE(2015)。2015 CONE communications/ebiquity global CSR study,https://www.porternovelli.com/wp-content/uploads/2021/01/20_2015-Cone-Communications-Ebiquity-Global-CSR-Study.pdf。  new window
3.SocialBeta(2017)。2016坎城國際創意節全場大獎獲獎案例,https://www.brandinlabs.com/2016/06/28/2016-%E5%9D%8E%E5%9F%8E%E5%9C%8B%E9%9A%9B%E5%89%B5%E6%84%8F%E7%AF%80%E5%85%A8%E5%A0%B4%E5%A4%A7%E7%8D%8E%E7%8D%B2%E7%8D%8E%E6%A1%88%E4%BE%8B%EF%BC%88%E5%AE%8C%E6%95%B4%E7%89%88%EF%BC%89/。  new window
4.鄭緯筌(2019)。為什麼你的「故事行銷」沒有用?:如何說一個引人入勝的好故事,https://medium.com/1%E8%99%9F%E8%AA%B2%E5%A0%82/%E7%82%BA%E4%BB%80%E9%BA%BC%E4%BD%A0%E7%9A%84-%E6%95%85%E4%BA%8B%E8%A1%8C%E9%8A%B7-%E6%B2%92%E6%9C%89%E7%94%A8-%E5%A6%82%E4%BD%95%E8%AA%AA%E4%B8%80%E5%80%8B%E5%BC%95%E4%BA%BA%E5%85%A5%E5%8B%9D%E7%9A%84%E5%A5%BD%E6%95%85%E4%BA%8B-88d2998625ba。  new window
5.Welovead(2019)。Tiny doll,http://www.welovead.com/en/works/details/b3dwgtsBi。  new window
6.陳佳汶,吳曉蓁,馬德永(20161130)。消費者對於觀看線上影片的需求與日俱增,八成臺灣網路使用者每日觀賞線上影片,https://n.yam.com/Article/20161130995551。  延伸查詢new window
7.賴治怡(2018)。「黑市超市」(Black Supermarket):2018年聯合國永續發展目標創意獎SDGs Lions金獅獎得獎作品,https://vocus.cc/@kleinerfisch/5b3cf076fd8978000167d3db。  延伸查詢new window
圖書論文
1.Maibach, Edward W.、Rothschild, Michael L.、Novelli, William D.(2002)。Social marketing。Health Behavior and Health Education: Theory, Research, and Practice。Jossey-Bass。  new window
 
 
 
 
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