:::

詳目顯示

回上一頁
題名:分析綠色品牌情感與綠色品牌個性對綠色購買意願之影響--環保情感承諾之中介效果
書刊名:商管科技季刊
作者:陳宥杉李佩芳葉英祺邱光輝陳志堅
作者(外文):Chen, Yu-shanLi, Pei-fangYeh, Ying-chiChiu, Kuang-huiChen, Chih-cnien
出版日期:2022
卷期:23:2
頁次:頁225-249
主題關鍵詞:綠色品牌情感綠色品牌個性環保情感承諾綠色購買意願Green brand affectGreen brand personalityEnvironmental affective commitmentGreen purchase intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:7
期刊論文
1.Rashid, Nik Ramli Nik Abdul(2009)。Awareness of eco-label in Malaysia's green marketing initiative。International Journal of Business and Management,4(8),132-141。  new window
2.Matzler, K.、Grabner-Krauter, S.、Bidmon, S.(2006)。Individual determinants of brand affect: The role of the personality traits of extraversion and openness to experience。Journal of Product & Brand Management,15(7),427-434。  new window
3.Geuens, M.、Weijters, B.、De Wulf, K.(2009)。A new measure of brand personality。International Journal of Research in Marketing,26(2),97-107。  new window
4.Louis, D.、Lombart, C.(2010)。Impact of brand personality on three major relational consequences (Trust, attachment, and commitment to the brand)。Journal of Product and Brand Management,19(2),114-130。  new window
5.Aaker, Jennifer Lynn、Benet-Martinez, Veronica、Garolera, Jordi(2001)。Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constructs。Journal of Personality and Social Psychology,81(3),492-508。  new window
6.Yeh, Y. S.、Li, Y. M.(2009)。Building trust in m-commerce: Contributions from quality and satisfaction。Online Information Review,33(6),1066-1086。  new window
7.Chaudhuri, A.、Holbrook, M. B.(2002)。Product-Class Effects on Brand Commitment and Brand Outcomes: The Role of Brand Trust and Brand Affect。Journal of Brand Management,10(1),33-58。  new window
8.Holmbeck, G. N.(2002)。Post-hoc probing of significant moderational and mediational effects in studies of pediatric populations。Journal of Pediatric Psychology,27(1),87-96。  new window
9.Dagger, T. S.、Sweeney, J. C.、Johnson, L. W.(2007)。A Hierarchical Model of Health Service Quality: Scale Development and Investigation of an Integrated Model。Journal of Service Research,10(2),123-142。  new window
10.Kanter, Rosabeth Moss(1968)。Commitment and social organization: A study of commitment mechanisms in utopian communities。American Sociological Review,33(4),499-517。  new window
11.Gundlach, Gregory T.、Achrol, Ravi S.、Mentzer, John T.(1995)。The Structure of Commitment in Exchange。Journal of Marketing,59(1),78-92。  new window
12.Fullerton, Gordon(2003)。When does commitment lead to loyalty?。Journal of Service Research,5(4),333-344。  new window
13.Bansal, Harvir S.、Irving, P. Gregory、Taylor, Shirley F.(2004)。A three-component model of customer to service providers。Journal of the Academy of Marketing Science,32(3),234-250。  new window
14.Aaker, Jennifer L.(1997)。Dimensions of brand personality。Journal of Marketing Research,34(3),347-356。  new window
15.Fournier, Susan(1998)。Consumers and their brands: Developing relationship theory in consumer research。Journal of Consumer Research,24(4),343-373。  new window
16.Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing,61(2),35-51。  new window
17.Eisend, M.、Stokburger-Sauer, N. E.(2013)。Brand personality: A meta-analytic review of antecedents and consequences。Marketing Letters,24(3),205-216。  new window
18.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
19.Watson, David K.、Tellegen, Auke(1985)。Toward a consensual structure of mood。Psychological Bulletin,98(2),219-235。  new window
20.Bouhlel, Olfa、Mzoughi, Nabil、Hadiji, Dorsaf、Slimane, Ichrak B.(2011)。Brand Personality's Influence on the Purchase Intention: A Mobile Marketing Case。International Journal of Business and Management,6(9),210-227。  new window
21.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science,22(2),99-113。  new window
22.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
23.Pavlou, Paul A.(2003)。Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model。International Journal of Electronic Commerce,7(3),101-134。  new window
24.Garbarino, Ellen、Johnson, Mark S.(1999)。The different roles of satisfaction, trust, and commitment in customer relationships。Journal of Marketing,63(2),70-87。  new window
25.Hemsley-Brown, J.、Alnawas, I.(2016)。Service Quality and Brand Loyalty: The Mediation Effect of Brand Passion, Brand Affection and Self-brand Connection。International Journal of Contemporary Hospitality Management,28(12),2771-2794。  new window
26.Chen, Y. S.、Huang, A. F.、Wang, T. Y.、Chen, Y. R.(2020)。Greenwash and green purchase behavior: The mediation of green brand image and green brand loyalty。Total Quality & Business Excellence,31(1/2),194-209。  new window
27.Sung, Yongjun、Kim, Jooyoung(2010)。Effects of Brand Personality on Brand Trust and Brand Affect。Psychology and Marketing,27(7),639-661。  new window
28.Zameer, H.、Wang, Y.、Yasmeen, H.(2019)。Transformation of firm innovation activities into brand effect。Marketing Intelligence & Planning,37(2),226-240。  new window
29.Bairrada, C. M.、Coelho, A.、Lizanets, V.(2019)。The impact of brand personality on consumer behavior: The role of brand love。Journal of Fashion Marketing and Management,23(1),30-47。  new window
30.Chen, Y. S.、Lien, C. M.、Lo, W. Y.、Tsay, F. S.(2021)。Sustainability of positive psychological status in the workplace: The influence of organizational psychological ownership and psychological capital on police officers' behavior。Sustainability,13(5)。  new window
31.Coelho, F. J.、Bairrada, C. M.、de Matos Coelho, A. F.(2020)。Functional brand qualities and perceived value: The mediating role of brand experience and brand personality。Psychology & Marketing,37(1),41-55。  new window
32.Huaman-Ramirez, R.、Albert, N.、Merunka, D.(2019)。Are global brands trustworthy? The role of brand affect, brand innovativeness, and consumer ethnocentrism。European Business Review,31(6),926-946。  new window
33.Kim, D. H.、Sung, Y.(2013)。Gucci versus Old Navy: Interplay of brand personality and regulatory focus in advertising persuasion。Psychology & Marketing,30(12),1076-1087。  new window
34.Schmuck, D.、Matthes, J.、Naderer, B.、Beaufort, M.(2018)。The effects of environmental brand attributes and nature imagery in green advertising。Environmental Communication,12(3),414-429。  new window
35.Wu, H. C.、Wei, C. F.、Tseng, L. Y.、Cheng, C. C.(2018)。What drives green brand switching behavior?。Marketing Intelligence & Planning,36(6),694-708。  new window
36.Chang, Chingching(2011)。Feeling Ambivalent about Going Green: Implications for Green Advertising Processing。Journal of Advertising,40(4),19-31。  new window
37.Erevelles, Sunil(1998)。The Role of Affect in Marketing。Journal of Business Research,42(3),199-215。  new window
38.Freling, Traci H.、Forbes, Lukas P.(2005)。An empirical analysis of the brand personality effect。Journal of Product & Brand Management,14(7),404-413。  new window
39.Lim, Kenny、O'Cass, Aron(2001)。Consumer brand classifications: An assessment of culture-of-origin versus country-of-origin。Journal of Product & Brand Management,10(2),120-136。  new window
40.Matzler, Kurt、Grabner‐Kräuter, Sonja、Bidmon, Sonja(2008)。Risk aversion and brand loyalty: The mediating role of brand trust and brand affect。Journal of Product & Brand Management,17(3),154-162。  new window
41.Plummer, Joseph T.(2000)。How Personality Makes a Difference?。Journal of Advertising Research,40(6),79-83。  new window
42.Schultz, P. Wesley(2001)。The structure of environmental concern: Concern for self, other people, and the biosphere。Journal of Environmental Psychology,21(4),327-339。  new window
43.Oliver, Richard L.(1999)。Whence consumer loyalty?。Journal of Marketing,63(4_suppl 1),33-44。  new window
44.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
45.Belk, Russell W.(1988)。Possessions and the Extended Self。Journal of Consumer Research,15(2),139-168。  new window
46.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
47.Kim, Chung K.、Han, Dongchul、Park, Seung-Bae(2001)。The effect of brand personality and brand identification on brand loyalty: applying the theory of social indentifìcation。Japanese Psychological Research,43(4),195-206。  new window
48.Fornell, Claes R.、Larcker, David F.(1981)。Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics。Journal of Marketing Research,18(3),382-388。  new window
會議論文
1.Chen, Y. S.、Chang, H. C.(2012)。The Influences of Green Perceived Quality and Green Brand Awareness on Green Brand Equity: The Mediation Effect of Green Perceived Risk1152-1159。  new window
2.Rehman, Z. U.、Dost, M. K.(2013)。Conceptualizing Green Purchase Intention in Emerging Markets: An Empirical Analysis on Pakistan。  new window
學位論文
1.Ambroise, L.(2005)。La Personnalité De La Marque: Contributions Théoriques, Méthodologiques Et Managériales(博士論文)。Universite' Pierre Mende's-France。  new window
圖書
1.Staw, Barry M.、Salancik, Gerald R.(1977)。New Directions in Organizational Behavior。St. Clair Press。  new window
2.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關期刊論文
 
無相關博士論文
 
無相關書籍
 
無相關著作
 
QR Code
QRCODE