期刊論文1. | Rashid, Nik Ramli Nik Abdul(2009)。Awareness of eco-label in Malaysia's green marketing initiative。International Journal of Business and Management,4(8),132-141。 |
2. | Matzler, K.、Grabner-Krauter, S.、Bidmon, S.(2006)。Individual determinants of brand affect: The role of the personality traits of extraversion and openness to experience。Journal of Product & Brand Management,15(7),427-434。 |
3. | Geuens, M.、Weijters, B.、De Wulf, K.(2009)。A new measure of brand personality。International Journal of Research in Marketing,26(2),97-107。 |
4. | Louis, D.、Lombart, C.(2010)。Impact of brand personality on three major relational consequences (Trust, attachment, and commitment to the brand)。Journal of Product and Brand Management,19(2),114-130。 |
5. | Aaker, Jennifer Lynn、Benet-Martinez, Veronica、Garolera, Jordi(2001)。Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constructs。Journal of Personality and Social Psychology,81(3),492-508。 |
6. | Yeh, Y. S.、Li, Y. M.(2009)。Building trust in m-commerce: Contributions from quality and satisfaction。Online Information Review,33(6),1066-1086。 |
7. | Chaudhuri, A.、Holbrook, M. B.(2002)。Product-Class Effects on Brand Commitment and Brand Outcomes: The Role of Brand Trust and Brand Affect。Journal of Brand Management,10(1),33-58。 |
8. | Holmbeck, G. N.(2002)。Post-hoc probing of significant moderational and mediational effects in studies of pediatric populations。Journal of Pediatric Psychology,27(1),87-96。 |
9. | Dagger, T. S.、Sweeney, J. C.、Johnson, L. W.(2007)。A Hierarchical Model of Health Service Quality: Scale Development and Investigation of an Integrated Model。Journal of Service Research,10(2),123-142。 |
10. | Kanter, Rosabeth Moss(1968)。Commitment and social organization: A study of commitment mechanisms in utopian communities。American Sociological Review,33(4),499-517。 |
11. | Gundlach, Gregory T.、Achrol, Ravi S.、Mentzer, John T.(1995)。The Structure of Commitment in Exchange。Journal of Marketing,59(1),78-92。 |
12. | Fullerton, Gordon(2003)。When does commitment lead to loyalty?。Journal of Service Research,5(4),333-344。 |
13. | Bansal, Harvir S.、Irving, P. Gregory、Taylor, Shirley F.(2004)。A three-component model of customer to service providers。Journal of the Academy of Marketing Science,32(3),234-250。 |
14. | Aaker, Jennifer L.(1997)。Dimensions of brand personality。Journal of Marketing Research,34(3),347-356。 |
15. | Fournier, Susan(1998)。Consumers and their brands: Developing relationship theory in consumer research。Journal of Consumer Research,24(4),343-373。 |
16. | Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing,61(2),35-51。 |
17. | Eisend, M.、Stokburger-Sauer, N. E.(2013)。Brand personality: A meta-analytic review of antecedents and consequences。Marketing Letters,24(3),205-216。 |
18. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 |
19. | Watson, David K.、Tellegen, Auke(1985)。Toward a consensual structure of mood。Psychological Bulletin,98(2),219-235。 |
20. | Bouhlel, Olfa、Mzoughi, Nabil、Hadiji, Dorsaf、Slimane, Ichrak B.(2011)。Brand Personality's Influence on the Purchase Intention: A Mobile Marketing Case。International Journal of Business and Management,6(9),210-227。 |
21. | Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science,22(2),99-113。 |
22. | Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。 |
23. | Pavlou, Paul A.(2003)。Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model。International Journal of Electronic Commerce,7(3),101-134。 |
24. | Garbarino, Ellen、Johnson, Mark S.(1999)。The different roles of satisfaction, trust, and commitment in customer relationships。Journal of Marketing,63(2),70-87。 |
25. | Hemsley-Brown, J.、Alnawas, I.(2016)。Service Quality and Brand Loyalty: The Mediation Effect of Brand Passion, Brand Affection and Self-brand Connection。International Journal of Contemporary Hospitality Management,28(12),2771-2794。 |
26. | Chen, Y. S.、Huang, A. F.、Wang, T. Y.、Chen, Y. R.(2020)。Greenwash and green purchase behavior: The mediation of green brand image and green brand loyalty。Total Quality & Business Excellence,31(1/2),194-209。 |
27. | Sung, Yongjun、Kim, Jooyoung(2010)。Effects of Brand Personality on Brand Trust and Brand Affect。Psychology and Marketing,27(7),639-661。 |
28. | Zameer, H.、Wang, Y.、Yasmeen, H.(2019)。Transformation of firm innovation activities into brand effect。Marketing Intelligence & Planning,37(2),226-240。 |
29. | Bairrada, C. M.、Coelho, A.、Lizanets, V.(2019)。The impact of brand personality on consumer behavior: The role of brand love。Journal of Fashion Marketing and Management,23(1),30-47。 |
30. | Chen, Y. S.、Lien, C. M.、Lo, W. Y.、Tsay, F. S.(2021)。Sustainability of positive psychological status in the workplace: The influence of organizational psychological ownership and psychological capital on police officers' behavior。Sustainability,13(5)。 |
31. | Coelho, F. J.、Bairrada, C. M.、de Matos Coelho, A. F.(2020)。Functional brand qualities and perceived value: The mediating role of brand experience and brand personality。Psychology & Marketing,37(1),41-55。 |
32. | Huaman-Ramirez, R.、Albert, N.、Merunka, D.(2019)。Are global brands trustworthy? The role of brand affect, brand innovativeness, and consumer ethnocentrism。European Business Review,31(6),926-946。 |
33. | Kim, D. H.、Sung, Y.(2013)。Gucci versus Old Navy: Interplay of brand personality and regulatory focus in advertising persuasion。Psychology & Marketing,30(12),1076-1087。 |
34. | Schmuck, D.、Matthes, J.、Naderer, B.、Beaufort, M.(2018)。The effects of environmental brand attributes and nature imagery in green advertising。Environmental Communication,12(3),414-429。 |
35. | Wu, H. C.、Wei, C. F.、Tseng, L. Y.、Cheng, C. C.(2018)。What drives green brand switching behavior?。Marketing Intelligence & Planning,36(6),694-708。 |
36. | Chang, Chingching(2011)。Feeling Ambivalent about Going Green: Implications for Green Advertising Processing。Journal of Advertising,40(4),19-31。 |
37. | Erevelles, Sunil(1998)。The Role of Affect in Marketing。Journal of Business Research,42(3),199-215。 |
38. | Freling, Traci H.、Forbes, Lukas P.(2005)。An empirical analysis of the brand personality effect。Journal of Product & Brand Management,14(7),404-413。 |
39. | Lim, Kenny、O'Cass, Aron(2001)。Consumer brand classifications: An assessment of culture-of-origin versus country-of-origin。Journal of Product & Brand Management,10(2),120-136。 |
40. | Matzler, Kurt、Grabner‐Kräuter, Sonja、Bidmon, Sonja(2008)。Risk aversion and brand loyalty: The mediating role of brand trust and brand affect。Journal of Product & Brand Management,17(3),154-162。 |
41. | Plummer, Joseph T.(2000)。How Personality Makes a Difference?。Journal of Advertising Research,40(6),79-83。 |
42. | Schultz, P. Wesley(2001)。The structure of environmental concern: Concern for self, other people, and the biosphere。Journal of Environmental Psychology,21(4),327-339。 |
43. | Oliver, Richard L.(1999)。Whence consumer loyalty?。Journal of Marketing,63(4_suppl 1),33-44。 |
44. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。 |
45. | Belk, Russell W.(1988)。Possessions and the Extended Self。Journal of Consumer Research,15(2),139-168。 |
46. | Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。 |
47. | Kim, Chung K.、Han, Dongchul、Park, Seung-Bae(2001)。The effect of brand personality and brand identification on brand loyalty: applying the theory of social indentifìcation。Japanese Psychological Research,43(4),195-206。 |
48. | Fornell, Claes R.、Larcker, David F.(1981)。Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics。Journal of Marketing Research,18(3),382-388。 |