| 期刊論文| 1. | Minkler, Alanson P.(1992)。Why firms franchise: A search cost theory。Journal of Institutional and Theoretical Economics，148(2)，240-259。   | | 2. | Rubin, Paul H.(1978)。The Theory of the Firm and the Structure of the Franchise Contract。The Journal of Law & Economics，21(1)，223-233。 | | 3. | Chiang, W. Y. K.、Chhajed, D.、Hess, J. D.(2003)。Direct marketing, indirect profits: a strategic analysis of dual-channel supply chain design。Management Science，49(1)，1-20。 | | 4. | Caves, Richard E.、Murphy, William F. II(1976)。Franchising: Firms, Markets, and Intangible Assets。Southern Economic Journal，42(4)，572-586。 | | 5. | Skinner, S. J.、Gassenheimer, J. B.、Kelley, S. W.(1992)。Cooperation in Supplier-Dealer Relations。Journal of Retailing，68(2)，174-193。 | | 6. | Park, S. Y.、Keh, H. T.(2003)。Modelling hybrid distribution channels: a game-theoretic analysis。Journal of Retailing and Consumer Services，10(3)，155-167。 | | 7. | Yan, Ruiliang、Pei, Zhi(2009)。Retail services and firm profit in a dual-channel market。Journal of retailing and consumer services，16(4)，306-314。 | | 8. | Abhishek, V.、Jerath, K.、Zhang, Z. J.(2016)。Agency selling or reselling? Channel structures in electronic retailing。Management Science，62(8)，2259-2280。 | | 9. | Vinhas, Alberto Sa、Anderson, E.(2005)。How potential conflict drives channel structure: Concurrent (direct and indirect) channels。Journal of Marketing Research，42(4)，507-515。 | | 10. | Hagiu, A.、Wright, J.(2014)。Marketplace or reseller?。Management Science，61(1)，184-203。 | | 11. | Tian, L.、Vakharia, A. J.、Tan, Y.、Xu, Y.(2018)。Marketplace, reseller, or hybrid: strategic analysis of an emerging E-commerce model。Production and Operations Management，27(8)，1595-1610。 | | 12. | (2018)。電商零售類別網站使用概況。創市際雙週刊，106，3-11。 延伸查詢 | | 13. | Cao, K.、He, P.(2016)。The Competition between B2C Platform and Third-Party Seller Considering Sales Effort。Kybernetes，45(7)，1084-1108。 | | 14. | Cao, K.、Xu, X.、Bian, Y.、Sun, Y.(2019)。Optimal trade-in strategy of business-to-consumer platform with dual-format retailing model。Omega，82，181-192。 | | 15. | Geng, X.、Tan, Y.、Wei, L.(2018)。How Add-on Pricing Interacts with Distribution Contracts。Production and Operations Management，27(4)，605-623。 | | 16. | Hao, L.、Fan, M.(2014)。An Analysis of Pricing Models in the Electronic Book Market。Management Information Systems Quarterly，38(4)，1017-1032。 | | 17. | Hao, L.、Guo, H.、Easley, R. F.(2017)。A Mobile Platform's In-App Advertising Contract Under Agency Pricing for App Sales。Production and Operations Management，26(2)，189-202。 | | 18. | Jiang, B.、Jerath, K.、Srinivasan, K.(2011)。Firm Strategies in the "Mid Tail" of Platform-Based Retailing。Marketing Science，30(5)，757-775。 | | 19. | Kwark, Y.、Chen, J.、Raghunathan, S.(2017)。Platform or Wholesale? A Strategic Tool for Online Retailers to Benefit from Third-Party Information。Management Information Systems Quarterly，41(3)，763-785。 | | 20. | Moriarty, R. T.、Moran, U.(1990)。Managing Hybrid Marketing System。Harvard Business Review，68(6)，146-155。 | | 21. | Tan, Y.、Carrillo, J. E.、Cheng, H. K.(2016)。The Agency Model for Digital Goods。Decision Sciences，47(4)，628-660。 | 會議論文| 1. | Kwark, Y.、Chen, J.、Raghunathan, S.(2012)。Platform or Wholesale: Different Effects on Retailers of Online Product Reviews。Thirty Third International Conference on Information Systems。 | | 2. | Tan, Y. R.、Carrillo, J.(2014)。The Agency Model for Digital Goods: Strategic Analysis of Dual Channels in Electronic Publishing Industry。PICMET '14 Conference: Portland International Center for Management of Engineering and Technology; Infrastructure and Service Integration。 | |