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題名:廣告經濟面信念: 一個新的意見領袖區分變數
書刊名:管理評論
作者:林建煌 引用關係
出版日期:1991
頁次:頁47-58
主題關鍵詞:區分意見經濟領袖廣告變數
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:48
期刊論文
1.Gatignon, Hubert、Robertson, Thomas S.(1985)。A Propositional Inventory for New Diffusion Research。Journal of Consumer Research,11(3),849-867。  new window
2.Robertson, T. S.、Myers, J. H.(1969)。Personality correlates of opinion leadership and innovative buying behavior。Journal of Marketing Research,6(2),164-168。  new window
3.Vleeming, R. G.(197902)。Machiavellianism: A Preliminary Review。Psychological Reports,44(1),295-310。  new window
4.Danko, W. D.、MacLachlan, J. M.(1983)。Research to accelerate the diffusion of a new invention。Journal of advertising Research,23(3),39-43。  new window
5.Taylor, J. W.(1977)。A striking characteristic of innovators。Journal of Marketing Research,14(1),104-107。  new window
6.Riecken, G.、Yavas, U.(1986)。Seeking donors via opinion leadership。Journal of Professional Services Marketing,2(1/2),109-116。  new window
7.Baumgarten, S. A.(1975)。The Innovative Communicator in the Diffusion Process。Journal of Marketing Research,12(1),12-18。  new window
8.Andrews, J. C.(1989)。The dimensionaliyt of Beliefs Toward Advertising in General。Journal of Advertising,18(1),26-35。  new window
9.Bearden, W. O.、Netemeyer, R. G.、Teel, J. E.(1989)。Measurement of consumer susceptibility to Interpersonal Infulence。Journal of comsumer Research,15,473-481。  new window
10.Goldsmith, E. B.、Goldsmith, R. E.(1980)。Dogmatism and confidence as Related Factors in Evaluation of New Products。Psychological Reports,47,1068-1070。  new window
11.Goldsmith, R. E.、Stith, M.、White, D.(1987)。Race and Sex Differences in Self-Identified Innovativeness and Opinion Leadership。Journal of Retailing,63(4),411-425。  new window
12.Maslach, C.、Stapp, J.、Santee, R. T.(1985)。Individuation: Conceptual Analysis and Assessment。Journal of Personality and Social Psychology,49(3),729-738。  new window
13.Chan, K. K.、Misra, S.(1990)。Characteristics of the Opinion Leader: A New Dimension。Journal of Advertising,19(3),53-60。  new window
14.Spector, Paul E.(1982)。Behavior in Organizations as a Function of Employee's Locus of Control。Psychological Bulletin,91(3),482-497。  new window
15.Myers, J. H.、Robertson, T. S.(1972)。Dimensions of opinion leadership。Journal of Marketing Research,9(1),41-46。  new window
圖書
1.Christie, R.、Geis, F. L.(1970)。Studies in Machiavellianism。New York:Academic Press。  new window
2.Bauer, Raymond A.、Greyser, Stephen A.(1968)。Advertising in America: The Consumer View。Boston:Harvard University。  new window
3.Berkman, H.、Gilson, C.(1986)。Consumer Behavior: Concepts and Strategies。Boston, MA:Kent Publishing Co.。  new window
4.Burke, W. W.(1982)。Organization development: Principles and practices。Boston:Littie, Brown and Company。  new window
5.Robbins, S. P.(1988)。Management: Concepts and applications。Englewood Cliffs, N. J.:Prentice-Hall, Inc。  new window
6.Boyd, H. W. Jr.、Walker, O. C. Jr.(1990)。Marketing Management: A Strategic Approach。Homewood, IL:Richard D. Irwin, Inc.。  new window
7.Dotler, P.(1988)。Marketing Management: Analysis, Planning, Implementation, and control。Englewood Cliffs, N. J.:Prentice-Hall, Inc。  new window
8.Press, S. J.(1972)。Applied Multivariate Analysis。New York:Holt, Rinehart and Winston。  new window
9.Robbins, S. P.(1989)。Organizational Bahavior: Concepts, Controversies, and Applications。Englewood Cliffs, N. J.:Prentice-Hall, Inc。  new window
10.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
圖書論文
1.Price, L. L.、Ridgway, N. M.(1983)。Development of a Scale to Measure Immovativeness。Advances in Consumer Research。Ann Arbor, MI:Association for Consumer Research。  new window
2.Venkatraman, M. P.(1988)。Investigating Differences in the Roles of Enduring and Instrumentally Involved Consumers in the Diffusion Process。Advances in Consumer Research。Provo, UT:Association for Consumer Research。  new window
3.Lutz, Richard J.(1985)。Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework。Psychological Processes and Advertising Effects: Theory, Research and Application。Lawrence Erlbaum Associates。  new window
 
 
 
 
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