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題名：流通業連鎖加盟體系合作關係之研究--連鎖便利商店之實證
書刊名：輔仁管理評論
作者：方世杰 引用關係／廖誠昌
作者(外文)：Fang, Shu-jie／Liao, Cheng-chang
出版日期：1998
卷期：5:2
頁次：頁47-73
主題關鍵詞：授權加盟；便利商店；合作關係；關係式交換；通路績效；Franchise；Convenience stores；Cooperative relationship；Relationship exchange；Channel performance
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(6) 博士論文(2) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:6
  • 共同引用共同引用:22
  • 點閱點閱:37
　　　　　行銷通路中所謂的「流通革命」，正抓起實務界另一新的經營典範。其中連鎖加 盟體系的興起，正是帶動此一革命的主要驅動力。此一實務界的創新作法，也牽動了學術 界對行銷通路領域之新的研究方向，特別強調通路中組織間合作關係的研究。本研究主要 即以組織間關係式交換之典範--自願加盟之便利商店連鎖加盟體系為研究對象，從組織間 合作關係的觀點，探討連鎖加盟體系加盟總部與加盟者的合作、互動關係，及其對通路整 體績效之影響。在交易成本理論、資源互賴理論、以及代理理論之基礎，本研究主要探討 的主題有三：總部與加盟者雙方合作關係之類型、加盟者特質對合作關係之影響、以及合 作關係對通路運作績效之影響。
　　　　　The "Distribution revolution" does change the new paradigm of the industrial competition. Among three, the chain store of franchise is the main driving forces. This competition paradigm evoked much academic research. In particular, many scholars had studied the interorganizational relational in a traditional industrial channel. We want to apply this framework of inter- organizational relationship, to investigate franchising systems of convenience. With in this study, we emphasize the cooperative relationship between franchiser (the headquarters of the system) and franchisees may facilitate the while system to achieve the better performance. Based on the theoretical arguments (including Transaction cost theory, Resource interdependence theory, and Agency theory), there are three questions in this research:(1) Which factors determine the types of cooperative relationship; (2) How the cooperation relationship affect the channel performance, and (3) Its interaction affects.
期刊論文
1.Anderson, James C.、Narus, James(1990)。A model of Distributor Firm and Manufacturer Firm Working Partnership。Journal of Marketing，54，42-58。  new window
2.Bello, Daniel C.、Gillian, David I.(1997)。The effect of output controls, Process control and flexibility on export channel performance。Journal of Marketing，61(1)，22-38。  new window
3.Cummings, T.(1984)。Transorganizational development。Research in Organizational Behavior，6，367-422。  new window
4.Dull, Stephen F.、Noren, Thomas、Mohn, Wilhelm A.(1995)。The 5th "P" of Marketing-Partnership。The Mckinsey Quarterly。  new window
5.Mohr, Jakki、Spekman, Robert(1994)。Characteristics of Partnership Success: Partnership Attributes, Communication Behavior and Conflict Resolution。Stratigic Management Journal，15(2)，135-152。  new window
6.Nilsson, Jerket(1996)。The nature of cooperative values and principles-Transaction cost theoretical explanations。Annals of Public and Cooperative Economics，67(4)，633-653。  new window
7.Ouchi, William G.(1979)。A Conceptual Framework for the Design of Organization Control Mechanisms。Management Science，25(9)，833-847。  new window
8.Schann, Jean-Louis(1988)。How to Control a Joint Venture even as a Minority Partner。Journal of General Management，14(1)，4-16。  new window
9.Williamson, Oliver E.(1979)。Transaction-cost Economics: The Governance of Contractual Relation。Journal of Law and Economics，22(3)，233-261。  new window
10.Frazier, G. L.、Gill, J. D.、Kale, S. H.(1989)。Dealer dependence levels and reciprocal actions in a channel of distribution in a developing country。Journal of Marketing，53(1)，50-69。  new window
11.Dahlstrom, Robert、McNeilly, Kevin M.、Speh, Thomas W.(1996)。Buyer Seller Relationships in the Procurement of Logistical Services。Journal of Academy of Marketing Science，24(2)，110-124。  new window
12.Hunt, Shelby D.、Nevin, John R.(1974)。Power in a Channel of Distribution: Source and Consequences。Journal of Marketing Research，11，186-193。  new window
13.Borys, Bryan、Jemison, David B.(1989)。Hybrid arrangements as strategic alliances: Theoretical issues in organizational combinations。Academy of Management Review，14(2)，234-249。  new window
14.Lusch, Robert F.、Brown, James R.(1996)。Interdependency, Contracting, and Relational behavior in Marketing Channels。Journal of Marketing，60(4)，19-38。  new window
15.Mohr, J. J.、Nevin, J. R.(1990)。Communication strategies in marketing channels: a theoretical perspective。Journal of Marketing，54(4)，36-51。  new window
16.Mohr, Jakki J.、Fisher, Robert J.、Nevin, John R.(1996)。Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control。Journal of Marketing，60(3)，103-115。  new window
17.Achrol, Ravi S.(1997)。Changes in the theory of interorganizational relations in marketing: Toward a network paradigm。Journal of the Academy of Marketing Science，25(1)，56-71。  new window
18.Emerson, Richard M.(1962)。Power-dependence relations。American Sociological Review，27(1)，31-41。  new window
19.Frazier, Gary L.(1983)。Interorganizational Exchange Behavior in Marketing Channels: A Broadened Perspective。Journal of Marketing，47(4)，68-78。  new window
20.Jarillo, J. Carlos(1988)。On Strategic Networks。Strategic Management Journal，9(1)，31-41。  new window
21.Ring, Peter Smith、Van De Ven, Andrew H.(1992)。Structuring Cooperative Relationships between Organizations。Strategic Management Journal，13(7)，483-498。  new window
22.Anderson, Erin W.、Weitz, Barton(1989)。Determinants of continuity in conventional industrial channel dyads。Marketing Science，8(4)，310-323。  new window
23.Geyskens, Inge、Steenkamp, Jan-Benedict E. M.、Scheer, Lisa K.、Kumar, Nirmalya(1996)。The Effects of Trust and Interdependence on Relationship Commitment: A Trans-Atlantic Study。International Journal of Research in Marketing，13(4)，303-317。  new window
24.Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing，61(2)，35-51。  new window
25.Smith, J. Brock、Barclay, Donald W.(1997)。The effects of organizational differences and trust on the effectiveness of selling partner relationships。Journal of Marketing，61(1)，3-21。  new window
26.Gaski, John F.(1984)。The Theory of Power and Conflict in Channels of Distribution。Journal of Marketing，48(3)，9-29。  new window
27.Anderson, Erin、Weitz, Barton(1992)。The use of pledges to build and sustain commitment in distribution channels。Journal of Marketing Research，29(1)，18-34。  new window
28.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。  new window
29.Heide, Jan B.(1994)。Interorganizational Governance in Marketing Channels。Journal of Marketing，58(1)，71-85。  new window
學位論文
1.方世杰(1996)。企業技術交易模式影響因素之探討(博士論文)。國立臺灣大學。new window  延伸查詢new window
2.王德業(1992)。特許加盟體系管理與控制之研究(碩士論文)。國立政治大學。  延伸查詢new window
3.林佳億(1994)。連鎖便利商店區位與加盟者選擇因素之研究(碩士論文)。國立臺灣大學。  延伸查詢new window
4.黃郁惠(1995)。加盟制度之研究：以甲便利商店為例(碩士論文)。東海大學。  延伸查詢new window
5.曾義明(1995)。關係式交換之組織間控制系統影響因素與效果之研究--以特許經營組織為對象(博士論文)。國立臺灣大學。new window  延伸查詢new window
6.張翠玲(1991)。連鎖加盟體系總公司控制力之探討--特許加盟與自願加盟之比較(碩士論文)。國立中興大學。  延伸查詢new window
圖書
1.Williamson, Oliver E.(1975)。Markets and Hierarchies: Analysis and Antitrust Implications。New York, NY：Free Press。  new window
圖書論文
1.Preffer, Jeffery(1978)。The micropolitics of organizations。Environments and Organizations。San Francisco：Jossey-Bass。  new window
 
 
 
 
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