臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：在線健康傳播運動傳播效果及其影響因素研究--以優酷網“漸凍癥冰桶挑戰”為例
書刊名：新聞大學
作者：張倫／徐德金／張增一
出版日期：2017
卷期：2017(4)
頁次：56-63+89+148
主題關鍵詞：社會化媒體；健康傳播運動；說服理論；冰桶挑戰；文本挖掘；Social media；Health campaign；Persuasion theory；Ice bucket challenge；Text mining
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:4
本研究以優酷網為例,以說服理論為指導,分析了"冰桶挑戰"運動在中國社會化媒體的傳播特征以及傳播效果。本研究首先利用文本挖掘方法呈現了參與"冰桶挑戰"的用戶對于"漸凍癥人"疾病的認知度以及情感態度的演化。研究發現,用戶對于事件的認知度以及對視頻信息的評價在該項運動進入中國后的10天左右出現轉折,即用戶認知度先上升再下降;同時積極情緒占比先上升后下降,消極情緒占比先降低后升高。本研究繼而根據說服理論,利用"分層線性模型"分析了視頻信息"訴諸事實"策略以及"訴諸情感"策略的傳播效果。研究發現,"訴諸事實"策略有效提升了用戶對事件的認知度;而"訴諸情感"策略則提高了用戶對于信息的積極評價。本研究檢驗了說服理論在社會化媒體平臺的適用性;同時為有效地設計在線健康傳播運動提供了實踐指導意義。
This study employs persuasion theories to investigate the communication effects of "Ice Bottle Challenge(IBC)" on a Chinese social media site. We first presented the audiences’ degree of awareness of ALS and their attitudes towards IBC over time. Audiences’ awareness of the event and evaluation of the IBC messages on social media sites increased first and decreased after about 10 days. At the same time, the proportion of positive emotions first went up and then went down. This study further adopted Hierarchical Linear Model to analyze the communication effect of factual appeal and emotional appeal of the IBC message. Factual appeal improved audience’ degree of awareness towards ALS, and emotional appeal increased audience’ positive evaluation towards the IBC messages. Practical implications are finally discussed.
期刊論文
1.Liu, S. S.、Stout, P. A.(1987)。Effects of Message Modality and Appeal on Advertising Acceptance。Psychology & Marketing，4(3)，167-187。  new window
2.Goldberg, M. E.、Gorn, G. J.(1987)。Happy and Sad TV Programs: How they Affect Reactions to Commercials。Journal of Consumer Research，14(3)，387-403。  new window
3.肖愛樹(2005)。20世紀60-90年代愛國衛生運動初探。當代中國史研究，2005(3)，55-65。  延伸查詢new window
4.Rogers, Everett M.(1994)。The field of health communication today。American Behavioral Scientist，38(2)，208-214。  new window
5.Korda, H.、Itani, Z.(2013)。Harnessing Social Media for Health Promotion and Behavior Change。Health Promotion Practice，14(1)，15-23。  new window
6.Yoo, Changjo、MacInnis, Deborah(2005)。The Brand Attitude Formation Process of Emotional and Informational Ads。Journal of Business Research，58(10)，1397-1406。  new window
7.Johar, J. S.、Sirgy, M. Joseph(1991)。Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal。Journal of Advertising，20(3)，23-33。  new window
8.Holbrook, M. B.(1978)。Beyond attitude structure: Toward the informational determinants of attitude。Journal of Marketing Research，15(4)，545-556。  new window
9.Tulving, E.、Pearlstone, Z.(1966)。Availability versus Accessibility of Information in Memory for Words。Journal of Verbal Learning and Verbal Behaviour，5(4)，381-391。  new window
10.Dawson, J.(2010)。Doctors join patients in going online for health information。New Media Age，7。  new window
11.喻國明、路建楠(2011)。中國健康傳播研究現狀、問題及走向。當代傳播，2011(1)，12-13。  延伸查詢new window
12.郭明、王紅漫(2005)。以艾滋病為例論健康傳播運動中的政府定位。中國社區醫師，2005(21)，95-96。  延伸查詢new window
13.Moorhead, S. A.、Hazlett, D. E.、Harrison, L.、Carroll, J. K.、Irwin, A.、Hoving, C.(2013)。A New Dimension of Health Care: Systematic Review of the Uses, Benefits, and Limitations of Social Media for Health Communication。Journal of Medical Internet Research，15(4)。  new window
14.Webb, T. L.、Joseph, J.(2010)。Using the Internet to promote health behavior change: A systematic review and metaanalysis of the impact of theoretical basis, use of behavior change techniques, and mode of delivery on efficacy。Medical Internet Research，12(1)，4。  new window
15.Fisher, J.、Clayton, M.(2012)。Who Gives a Tweet: Assessing Patients' Interest in the Use of Social Media for Health Care。Worldviews on Evidence-Based Nursing，9(2)，100-108。  new window
16.Colineau, N.、Paris, C.(2010)。Talking about your health to strangers: understanding the use of online social networks by patients。New Review of Hypermedia and Multimedia，16(2)，141-160。  new window
17.Orizio, G.、Schulz, P.(2010)。The world of e-patients: A content analysis of online social networks focusing on diseases。Telemedicine journal and e-health，16(10)，6。  new window
18.王小平(2013)。健康類電視節目與微博的融合之道。聲屏世界，2013(6)，66-68。  延伸查詢new window
19.Albers-Miller, N. D.、Stafford, M. R.(1999)。An international analysis of emotional and rational appeals in services vs goods advertising。Journal of Consumer Marketing，16(1)，42-57。  new window
20.Higgins, E. T.、King, G.(1981)。Accessibility of social constructs: Information processing consequences of individual and contextual variability。Personality, cognition, and social interaction，69，121。  new window
21.Liu, J.、Li, C.(2017)。Like it or not: The Fortune 500's Facebook strategies to generate users' electronic word-of-mouth。Computers in Human Behavior，73，605-613。  new window
22.Ma, T. J.、Atkin, D.(2017)。User generated content and credibility evaluation of online health information: a meta analytic study。Telematics and Informatics，34(5)，472-486。  new window
23.Song, H.、Omori, K.、Kim, J.、Tenzek, K. E.、Hawkins, Jennifer Morey、Lin, W. Y.、Kim, Y. C.、Jung, J. Y.(2016)。Trusting social media as a source of health information: Online surveys comparing the United States, Korea, and Hong Kong。Journal of medical Internet research，18(3)。  new window
24.Struckman-Johnson, C.、Struckman-Johnson, D.、Gilliland, R. C.(2006)。Eroticizing Creates Safer Sex: A Research Synthesis。Journal of Primary Prevention，27(6)，619-640。  new window
25.Ausman, A.(1994)。Effect of persuasive appeals in AIDS PSAs and condom commercials on intentions to use condoms。Journal of Applied Social Psychology，24(24)，2223-2244。  new window
26.Swani, K.、Milne, G. R.、Brown, B. P.(2013)。Spreading the word of likes on facebook: evaluating the message strategy effectiveness of fortune 500 companies。Journal of Research in Interactive Marketing，7(4)，269-294。  new window
27.Carey, R. N.、Sarma, K. M.(2016)。Threat appeals in health communication: messages that elicit fear and enhance perceived efficacy positively impact on young male drivers。BMC public health，16(1)，645。  new window
28.Biehal, Gabriel、Chakravarti, Dipankar(1983)。Information Accessibility as a Moderator of Consumer Choice。Journal of Consumer Research，10(1)，1-14。  new window
29.Baker, W. E.、Lutz, R. J.(2000)。An empirical test of an updated relevance accessibility model of advertising effectiveness。Journal of Advertising，29(1)，1-14。  new window
會議論文
1.Choi, Y.、Thorson, E.(1983)。Memory for factual, emotional, and balanced ads under two instructional sets。The 1983 Conference of the American Academy of Advertising。Knoxville, Tennessee：University of Tennessee。160-164。  new window
研究報告
1.中國互聯網絡信息中心(2011)。中國科普市場現狀及網民科普使用行為研究報告。北京：中國互聯網絡信息中心。  延伸查詢new window
學位論文
1.黃力力(2014)。以新浪微博為平臺的健康傳播研究(碩士論文)。內蒙古大學。  延伸查詢new window
圖書
1.張自力(2009)。健康傳播學--身與心的交融。北京：北京大學出版社。  延伸查詢new window
2.Lenhart, A.、Purcell, K.(2010)。Social media and young adults。Washington, D.C.：Pew Internet & American Life Project。  new window
3.McQuail, Denis、崔保國、李琨(2010)。麥奎爾大眾傳播理論。北京：清華大學出版社。  延伸查詢new window
4.Cadet, F. T.(2016)。Determining the advertisement value of Facebook: A content and financial analysis。Hampton University。  new window
圖書論文
1.Sundar, S. S.(2008)。The MAIN Model A Heuristic Approach to Understanding Technology Effects on Credibility。Digital media, youth, and credibility。  new window
2.Chaiken, Shelly(1987)。The heuristic model of persuasion。Social influence: The Ontario symposium。Lawrence Erlbaum Associates, Inc.。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：423（臺灣：418，外國：5） ／ 本年度總使用人次：1725833 ／ 訪客人次（自102年09月）：67525623
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上