| 期刊論文| 1. | 白如玲、鍾涓涓(20131200)。線上旅遊產品知覺品質、知覺價值與行為意願之研究：以品牌利益和知覺風險為前置因素。島嶼觀光研究，6(4)，46-78。 延伸查詢 | | 2. | Berlyne, D. E.(1976)。Effects of novelty and oddity on visual selective attention。British Journal of Psychology，67(2)，175-180。  | | 3. | Kumar, A.、Lee, H. J.、Kim, Y. K.(2009)。Indian consumers' purchase intention toward a united states versus local brand。Journal of Business Research，62(5)，521-527。 | | 4. | McAlister, Leigh、Pessemier, Edgar(1982)。Variety Seeking Behavior: An interdisciplinary Review。Journal of Consumer Research，9(3)，311-322。 | | 5. | Tseng, S. Y.、Wang, C. N.(2016)。Perceived risk influence on dual-route information adoption processes on travel websites。Journal of Business Research，69(6)，2289-2296。 | | 6. | Hetsroni, A.(2000)。The Relationship between Values and Appeals in Israeli Advertising: A Smallest Space Analysis。Journal of Advertising，29(3)，55-68。 | | 7. | Bagozzi, R. P.、Burnkrant, R. E.(1979)。Attitude Organization and the Attitude: Behavior Relationship。Journal of Personality and Social Psychology，37(6)，913-929。 | | 8. | Wood, C. M.、Scheer, L. K.(1996)。Incorporating perceived risk into models of consumer deal assessment and purchase intent。Advances in Consumer Research，23(1)，399-404。 | | 9. | Dodds, B. W.、Monroe, K. B.、Grewal, D.(1991)。Effect of price, band, and store information on buyers' product evaluation。Journal of Marketing Research，28(3)，307-319。 | | 10. | Krugman, H. E.(1965)。The impact of television advertising: Learning without involvement。Public Opinion Quarterly，29(3)，349-356。 | | 11. | Leong, L.-Y.、Hew, T.-S.、Ooi, K.-B.、Lin, B.(2017)。Do electronic word-of-mouth and elaboration likelihood model influence hotel booking?。Journal of Computer Information Systems，59(2)，146-160。 | | 12. | Baumgartner, Hans、Steenkamp, Jan-Benedict E. M.(1996)。Exploratory Consumer Buying Behavior: Conceptualization and Measurement。International Journal of Research in Marketing，13(2)，121-137。 | | 13. | Raju, P. S.(1980)。Optimum stimulation level: its relationship to personality, demographics, and exploratory behavior。Journal of Consumer Research，7(3)，272-282。 | | 14. | Sweeney, Jillian C.、Soutar, Geoffrey N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing，77(2)，203-220。 | | 15. | Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science，4(3)，199-214。 | | 16. | Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research，12(3)，341-352。 | | 17. | Ye, L.、Bose, M.、Pelton, L. E.(2017)。How Gender Indentity Affects Consumer Behavior: Overview and Historical Analysis。The Journal of Business Diversity，17(4)，9-24。 | | 18. | Shi, J.、Hu, P.、Lai, K. K.、Chen, G.(2018)。Determinants of users' information dissemination behavior on social networking sites: An elaboration likelihood model perspective。Internet Research，28(2)，393-418。 | | 19. | Shaouf, Abubaker、Lü, Kevin、Li, Xiaoying(2016)。The effect of web advertising visual design on online purchase intention: An examination across gender。Computers in Human Behavior，60，622-634。 | | 20. | Lin, X.、Featherman, M.、Brooks, L. S.、Hajli, N.(2018)。Exploring Gender Differences in Online Consumer Purchase Decision Making: An Online Product Presentation Perspective。Information Systems Frontiers，20(1)，1-15。 | | 21. | Lewis, N.、Sznitman, R. S.(2017)。You Brought it on Yourself: The Joint Effects of Message Type, Stigma, and Responsibility Attribution on Attitudes Toward Medical Cannabis。Journal of Communication，67(2)，181-202。 | | 22. | Law, M.、Ng, M.(2016)。Age and gender differences: Understanding mature online users with the online purchase intention model。Journal of Global Scholars of Marketing Science，26(3)，279-285。 | | 23. | Garbarino, Ellen、Strahilevitz, Michal(2004)。Gender differences in the perceived risk of buy online and the Effects of Receiving a Site Recommendation。Journal of Business Research，57，768-775。 | | 24. | 陳芳毓(20110923)。男女有別！吸引消費，從他們演化而來的天性下手。經理人，2011(9月號)。 延伸查詢 | | 25. | Petty, Richard E.、Cacioppo, John T.(1986)。The elaboration likelihood model of persuasion。Advances in Experimental Social Psychology，19，123-205。 | | 26. | Agarwal, Sanjeev、Teas, R. Kenneth(2001)。Perceived value: Mediating role of perceived risk。Journal of Marketing Theory and Practice，9(4)，1-14。 | | 27. | Darley, William K.、Smith, Robert E.(1995)。Gender differences in information processing strategies: An empirical test of the selectivity model in advertising response。Journal of Advertising，24(1)，41-56。 | 會議論文| 1. | Jacoby, Jacob、Kaplan, Leon B.(1972)。The Components of Perceived Risk。Third Annual Conference of the Association for Consumer Research，(會議日期: Nov. 2-5, 1972)。Association for Consumer Research。382-393。 | 學位論文| 1. | 陳韋仁(2009)。品牌形象、價格折扣對知覺品質、知覺價值與購買意願之影響--以數位相機為例(碩士論文)。國立成功大學。 延伸查詢 | | 2. | 陳品如(2014)。產品屬性、參考群體、涉入程度與消費者購買決策之研究--以海洋深層水為例(碩士論文)。國立高雄大學。 延伸查詢 | | 3. | 陳怡君(2013)。大專運動員購買運動傷害護具之運動傷害自我勝任能力與涉入程度、知覺風險與資訊搜尋模式關係之研究(碩士論文)。臺北巿立體育學院。 延伸查詢 | | 4. | 張容語(2015)。探討知覺風險、知覺品質、知覺價格與口碑與對購買意願影響之研究--以九灃系統櫥櫃公司為例(碩士論文)。國立中興大學。 延伸查詢 | | 5. | 徐敏荃(2014)。以推敲可能性模式探討女性網路鞋業廣告設計之研究(碩士論文)。南台科技大學。 延伸查詢 | 圖書| 1. | 周宇寬(2002)。女性消費心理面面觀。臺北市：國家出版社。 延伸查詢 | | 2. | Petty, R. E.、Cacioppo, J. T.(1981)。Attitude and Persuasion Classic and Contemporary Approaches。Wm. C. Brown Co.。 | | 3. | Gale, Bradley T.、Wood, Robert Chapman(1994)。Managing Customer Value: Creating Quality and Service that Customers Can See。New York：The Free Press。 | | 4. | Kotler, Philip、Keller, Kevin Lane(2012)。Marketing Management。Prentice-Hall, Inc.。 | 圖書論文| 1. | Bauer, R. A.(1960)。Consumer Behavior as Risk Taking。Dynamic Marketing for a Changing World。Chicago：American Marketing Association。 | | 2. | Zhang, J.、Ito, N.、Wu, W.、Li, Z.(2017)。"Don't Let Me Think!" Chinese Adoption of Travel Information on Social Media: Moderating Effects of Self-disclosure。Information and Communication Technologies in Tourism 2017。 | | 3. | Carsky, Mary L.、Zuckerman, Mary Ellen(1991)。In Search of Gender Differences in Marketing Communication: an Historical/ Contemporary Analysis。GCB: Gender and Consumer Behavior。Salt Lake City, UT：Association for Consumer Research。 | |