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題名：品牌知名度與稟賦效應對消費者知覺所有權與價格評估的影響
書刊名：紡織綜合研究期刊
作者：盧盈瑾／廖國鋒 引用關係／蔡淑梨 引用關係
作者(外文)：Lu, Y. J.／Liaw, G. F.／Tsai, S. L.
出版日期：2020
卷期：30:4
頁次：頁58-69
主題關鍵詞：稟賦效應；知覺所有權；觸摸；品牌知名度；Endowment effect；Perceived ownership；Touch；Brand awareness
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:3
期刊論文
1.Soars‚ B.(2009)。Driving Sales Through Shoppers’ Sense of Sound‚ Sight‚ Smell and Touch。International Journal of Retail and Distribution Management，37(3)，286-298。  new window
2.Peck, Joann、Johnson, Jennifer Wiggins(2011)。Autotelic need for touch, haptics and persuasion: The role of involvement。Psychology & Marketing，28(3)，222-239。  new window
3.Peck, Joann、Wiggins, Jennifer(2006)。It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion。Journal of Marketing，70(4)，56-69。  new window
4.Peck, Joann、Shu, Suzanne B.(2009)。The effect of mere touch on perceived ownership。Journal of Consumer Research，36(3)，434-447。  new window
5.Pierce, J. L.、Kostova, T.、Dirks, K. T.(2003)。The state of psychological ownership: Integrating and extending a century of research。Review of general psychology，7(1)，84-107。  new window
6.Citrin, A. V.、Stem, D. E. Jr.、Spangenberg, E. R.、Clark, M. J.(2003)。Consumer need for tactile input: An Internet retailing challenge。Journal of Business Research，56(11)，915-922。  new window
7.Peck, Joann、Childers, Terry L.(2003)。To have and to hold: The influence of haptic information on product judgments。Journal of Marketing，67(2)，35-48。  new window
8.Peck, J.、Childers, T. L.(2003)。Individual differences in haptic information processing: The Need for Touch scale。Journal of Consumer Research，30(3)，430-442。  new window
9.Peck, J.、Childers, T. L.(2006)。If I touch it I have to have it: Individual and environmental influences on impulse purchasing。Journal of Business Research，59(6)，765-769。  new window
10.Klatzky, R. L.、Lederman, S. J.(1993)。Toward a Computational Model of Constraint-Driven Exploration and Haptic Object Identification。Perception，22(5)，597-621。  new window
11.Knetsch, Jack L.、Sinden, John A.(1984)。Willingness to Pay and Compensation Demanded: Experimental Evidence of An Unexpected Disparity in Measures of Value。Quarterly Journal of Economics，99(3)，507-521。  new window
12.Furby, L.(1980)。The origins and early development of possessive behavior。Political Psychology，2(1)，30-42。  new window
13.Kahneman, Daniel、Knetsch, Jack L.、Thaler, Richard H.(1990)。Experimental Tests of the Endowment Effect and the Coase Theorem。Journal of Political Economy，98(6)，1325-1348。  new window
14.Thaler, Richard H.(1980)。Toward a positive theory of consumer choice。Journal of Economic behavior and Organization，1(1)，39-60。  new window
15.Simon, M. F.(1970)。Influence of brand names on attitude。Journal of Advertising Research，10(3)，28-30。  new window
16.Keller, Kevin Lane(1993)。Conceptualizing, measuring, managing customer-based brand equity。Journal of Marketing，57(1)，1-22。  new window
17.Gregory, Sean(20090403)。Want to save some money? Shop without touching。TIME，2009(Apr.)。  new window
18.Hadland, K. A.、Rushworth, M. F.、Gaffan, D.、Passingham, R. E.(2003)。The effect of cingulate lesions on social behaviour and emotion。Neuropsychologia，41(8)，919-931。  new window
19.Rolls, E. T.、O'Doherty, J.、Kringelbach, M. L.、Francis, S.、Bowtell, R.、McGlone, F.(2003)。Representations of pleasant and painful touch in the human orbitofrontal and cingulate cortices。Cerebral cortex，13(3)，308-317。  new window
20.McGlone, F.、Wessberg, J.、Olausson, H.(2014)。Discriminative and affective touch: Sensing and feeling。Neuron，82(4)，737-755。  new window
21.Atakan, S. S.(2014)。Consumer response to product construction: The role of haptic stimulation。International journal of consumer studies，38(6)，586-592。  new window
22.Essick, G. K.、McGlone, F.、Dancer, C.、Fabricant, D.、Ragin, Y.、Phillips, N.、Jones, T.、Guest, S.(2010)。Quantitative assessment of pleasant touch。Neuroscience & biobehavioral reviews，34(2)，192-203。  new window
23.Liu, Wumei、Batra, Rajeev、Wang, Haizhogn(2017)。Product touch and consumers' online and offline buying: the role of mental representation。Journal of Retailing，93(3)，369-381。  new window
24.Reb, J.、Connolly, T.(2007)。Possession, feelings of ownership and the endowment effect。Judgment and decision making journal，2(2)，107-114。  new window
25.Calum, H.、Sophie, F.(2018)。Mine is better than yours: Investigating the ownership effect in children with autism spectrum disorder and typically developing children。Cognition，172，26-36。  new window
26.Bruner, Justin、Calegari, Frank、Handfield, Toby(2020)。The evolution of the endowment effect。Evolution and human behavior，41(1)，87-95。  new window
27.Collard, Philip、Walford, Alexandra、Vernon, Lucy、Itagaki, Fumihiko、Turk, David(2020)。The relationship between endowment and ownership effects in memory across cultures。Consciousness and cognition，78。  new window
28.James, T. W.、Kim, S.、Fisher, J. S.(2007)。The neural basis of haptic object processing。Canadian journal of experimental physiology，61，219-229。  new window
29.Shu, S.、Peck, J.(2007)。To hold me is to love me: The role of touch in the endowment effect。Advances in consumer research (north america conference proceedings)，34，513-514。  new window
30.Farquhar, Peter H.(1989)。Managing Brand Equity。Marketing Research，1(3)，24-33。  new window
31.Tauber, Edward M.(1988)。Brand Leverage: Strategy for Growth in a Cost-Control World。Journal of Advertising Research，28(4)，26-30。  new window
32.Rao, Akshay R.、Monroe, Kent B.(1988)。The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations。Journal of Consumer Research，15(2)，253-264。  new window
圖書
1.Aaker, D. A.(1991)。Managing Brand Equity。New York, NY：The Free Press。  new window
2.Sheldon, R.、Arens, E.(1932)。Consumer engineering: A new technique for prosperity。Amo Press。  new window
3.Krishna, A.(2009)。Sensory marketing: research on the sensuality of products。  new window
4.Kotler, Philip、Keller, Kevin L.(2009)。Marketing Management。Pearson。  new window
5.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
6.Keller, K. L.(1998)。Strategic brand management: Building, measuring and managing brand equity upper saddle river。Englewood Cliffs, NJ：Prentice Hall。  new window
其他
1.CBC News(20090403)。If you don't want to buy, don't touch: shopping study，https://www.cbc.ca/news/if-you-don-t-want-to-buy-don-t-touch-shopping-study-1.858209。  new window
 
 
 
 
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