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題名：Customer Relationship Management 2.0: How Can a SCRM Strategy Be Successfully Designed and How Does Participation in Social Media Influence the Customer Company Relationship
書刊名：管理資訊計算
作者：Boschinger, Julian／Huang, Ying-yuh
出版日期：2021
卷期：10:1
頁次：頁70-80
主題關鍵詞：SCRM；CRM；Social media
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:5
期刊論文
1.Dutot, V.(2013)。A new strategy for customer engagement: how do French firms use social CRM?。International business research，6(9)，54-67。  new window
2.Trainor, Kevin J.、Andzulis, James Mick、Rapp, Adam、Agnihotri, Raj(2014)。Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM。Journal of Business Research，67(6)，1201-1208。  new window
3.Greenberg, Paul(2010)。The Impact of CRM 2.0 on Customer Insight。Journal of Business and Industrial Marketing，25(6)，410-419。  new window
4.Sharma, Arun、Krishnan, R.、Grewal, Dhruv(2001)。Value Creation in Markets--A Critical Area of Focus for Business-to-business Markets。Industrial Marketing Management，30(4)，391-402。  new window
5.Rababah, K.、Mohd, H.、Ibrahim, H.(2011)。Customer relationship management (CRM) processes from theory to practice: The pre-implementation plan of CRM system。International Journal of e-Education, e-Business, e-Management and e-Learning，1(1)，22-27。  new window
6.Chen, H.、Vargo, S.(2014)。Rethinking social CRM design: A service-dominant logic perspective。Handbook of Strategic e-Business Management，767-784。  new window
7.Manickam, V.、Muralikrishna, I.(2017)。Spatial technologies innovation systems for improved governance。ASCI Journal of Management，46(1)，79-84。  new window
8.Sandberg, J.、Alvesson, M.(2011)。Ways of constructing research questions: gapspotting or problematization?。Organization，18，23-44。  new window
9.Santouridis, I.、Tsachtani, E.(2015)。Investigating the impact of CRM resources on CRM processes: A customer life-cycle based approach in the case of a Greek bank。Procedia Economics and Finance，19，304-313。  new window
會議論文
1.Lehmkuhl, T.、Jung, R.(2013)。Towards social CRM - scoping the concept and guiding research。The 26th Bled Conference 2013 (Bled)，190-205。  new window
2.Reinhold, O.、Alt, R.(2012)。Social Customer Relationship Management: State of the art and learning from current projects。25th Bled eConference. E Dependability: Reliable and Trustworthy eStructures, eProcesses, eOperations and eServices for the Future。  new window
3.Yawised, K.、Ellis, L.、Wong, M. C.(2017)。The role and nature of SCRM in Australian private sector: An exploratory study87-98。  new window
 
 
 
 
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