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題名：親社會名聲與親社會行為
書刊名：心理科學進展
作者：苑明亮／張夢圓／寇彧
作者(外文)：Yuan, Mingliang／Zhang, Mengyuan／Kou, Yu
出版日期：2016
卷期：2016(10)
頁次：1655-1662
主題關鍵詞：親社會名聲；親社會行為；獲益；間接互惠；同伴選擇；Prosocial reputation；Prosocial behavior；Benefits；Indirect reciprocity；Partner choice
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親社會名聲是行動者獲得的親社會特質聲譽,它有益於行動者的社會適應。行動者首先通過親社會行為建立親社會名聲,親社會名聲又通過間接互惠和同伴選擇過程對行動者產生外在激勵作用,通過自我概念對行動者產生內在激勵作用,進而促進其親社會行為。行動者的貧富水平、親社會行為的公開性、自我獲益和宣傳方式影響其親社會名聲的獲得。未來研究應關注親社會行為與親社會名聲之間的相互促進過程,探索行動者親社會行為的代價與獲益如何交互影響其親社會名聲;行動者的社會階層如何通過對人們預期的影響而調節行動者的親社會名聲;親社會名聲促進親社會行為的內在機制與邊界條件。
Prosocial reputation is the evaluation that prosocial actors acquired regarding his/her prosocial traits. Actors establish prosocial reputation through prosocial behavior. Then prosocial reputation could generate extrinsic prosocial motivation of actors through indirect reciprocity and partner choosing process, and intrinsic prosocial motivation through self-concept. Thus, it could promote actors' prosocial behavior. The influencing factors of prosocial reputation include actors' resources at hand, publicity of prosocial behavior, personal benefits, and ways of advertising. Future research should focus on the mutual promotion between prosocial behavior and prosocial reputation, by exploring the interaction effect of the costs and the benefits of actors' prosocial behavior on prosocial reputation, the moderate effect of actors' social class(by affecting people's expectation) on the relationship between prosocial behavior and prosocial reputation, as well as the underlying mechanisms and boundary conditions of how prosocial reputation promotes actors' prosocial behavior.
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