本研究利用日本HIROSE品牌鑑價模型，針對臺灣無線網路通訊業者進行品牌價值的衡量，同時根據個案公司的經營策略，分析其影響品牌價值變動結果之因素。經由評價過程所取得之各項動因，可發現個案公司在品牌聲譽及品牌忠誠度的維護上有較佳表現，但品牌擴張的影響則未如預期。推論此一結果可能來自於新興市場獲利較低，且基礎建設支出較大所致。未來個案公司及臺灣相關資訊科技公司，亦可參考此一結果發展提升品牌價值之策略。

This study utilizes the HIROSE model to evaluate the brand value of specific Taiwan wireless network company. According to the valuation process, we further compare the business strategies of case company with its drivers of brand value. The results show that the case company has better presentation in prestige and loyalty drivers. However, the company shows weaker power in brand expansion. We speculate that the influence is due to low profits and high expenses in emerging markets. Such analysis could provide case company and related technology firms as developing strategies for enhancing brand value in the future.