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題名:營建公司創新商業模式-住宅服務導向之觀點
作者:張淑敏
作者(外文):Shu-Min Chang
校院名稱:雲林科技大學
系所名稱:企業管理博士班
指導教授:賴奎魁
學位類別:博士
出版日期:2012
主題關鍵詞:開放式創新服務體驗工程住宅生命週期商業模式Open InnovationBusiness ModelHousing Life-CycleService Experience Engineering
原始連結:連回原系統網址new window
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科技進步引發市場的瞬息萬變,促使企業組織急迫尋求能在不斷改變與創新的環境中,仍保有持續競爭優勢的方法。新的創新住宅服務如雨後春筍,紛紛出現,迫使營建公司無法置身事外,重新思考創新商業模式。
自2005年遠雄建設發展「數位家庭首部曲」,開始一系列的智慧生活科技創新,開啟營建業向外與異業合作的經營模式。2009年中興保全物業公司推出「MyCASA智慧宅管系統」,打破公寓大厦管理公司原本侷限不動產的操作與維護業務活動,運用科技,透過結盟、合作,開發新服務而擴展至照顧與娛樂管家業務。在房屋仲介業的信義房屋與永慶房屋,也積極發展e化服務,將服務業務由單純的買賣建築物轉型為全方位房地產整合式服務者。這些企業組織皆採取多元化開放式創新方法,充分運用資通訊技術及結合外部資源,改變目前商業模式以因應環境的變化,企圖獲取較高的經濟利潤。
本研究擬以開放式創新、服務導向觀點為理論基礎,採用個案研究方法,蒐集整理目前相關住宅廠商創新作為,並透過現場服務體驗觀察與專家深度訪談,發現住宅營建尚未被滿足的服務。研究結論提出命題,有關1.以開放式創新建立整位宅服務。2.應用資通訊技術及第三方監測系統,提供更高住宅品質。 3.以服務導向觀點,提高服務項目與顧客滿意。4.建立住宅資料分類系統,提供更多主動性服務,增加更多經濟效益。
The rapid change of technology and market influences the operation of companies; they star to seek ways to keep their competitive advantage and how to get extra profit. Constructors can’t keep themselves out of it.
Corporations could adopt alliances, licensing agreement 、co-operation with government, academic institutions, research institutions or internal venture capital to execute open innovation, there are several successful cases. Farglory cooperates with industry-government-academic to promote “Digital Home Series” to fulfill intelligent house. Secom implements “MyCASA Intelligent House System” to change the activities and operations of Apartment Building Management. Only corporations adapt to external environment and start to launch open innovation, they can earn higher economic return.
Base on the methodology of case study and Service Experience Engineering process on the housing service-oriented perspective and open innovation model in housing service. In this research, we have summarized four key points for the constructor in the future: (1) build open innovation platform to provides integrated services;(2) promote inspector system to offer higher house construct quality;(3) service-oriented perspective operations enhance the service productivity and satisfaction;(4) establish house data-base to ensure the appropriate maintenance. Constructor should consider himself be a service provider applying ICT in housing-oriented perspective.
1.遠雄建設。上網日期:100年9月17日,檢自:http://www.farglory.com.tw
2.永慶房屋。上網日期:100年9月17日,檢自:http://yungching_housefun.com.tw/20th/honor/honor.asp
3.信義房屋。上網日期:100年9月17日,檢自:http://www.sinyi.com.tw
4.中興保全。上網日期:100年9月17日,檢自:http://www.secom.com.tw
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