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題名：新服務開發早期活動對新服務績效之影響--服務對市場的新穎性之節制角色
書刊名：管理評論
作者：陳嵩 引用關係
作者(外文)：Chen, Song
出版日期：2003
卷期：22:1
頁次：頁1-24
主題關鍵詞：構想篩選；市場研究；商業分析；新穎性；新服務績效；Idea screening；Market studies；Business analysis；Newness；New service performance
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:24
  • 點閱點閱:27
本研究以新服務開發早期階段為焦點，探討新服務開發早期活動執行品質對新服務績效的貢獻、服務對市場的新穎性對早期活動－新服務績效關聯的節制影響，並以國內銀行業及保險業的62個新服務開發專案為實證對象。實證結果顯示，市場研究及商業分析活動對新服務績效有顯著的正向影響。節制迴歸分析顯示，市場研究活動的執行品質愈高、商業分析對新服務績效的正向影響愈高；服務對市場的新穎性愈高、構想篩選對新服務績效的負向影響愈高，服務對市場的新穎性愈低、構想篩選對新服務績效的正向影響愈高。最後，研究者對實證結果在新服務開發早期活動的管理涵義做一些討論。
This study, with a focus on new service predevelopment phases, explores the contribution of executive quality for predevelopment activities on new service performance, and examines the moderating effect of service newness to market on the relationship of predevelopment activities to new service performance. Sixty-two new service development projects from banking and insurance industries in Taiwan were sampled as empirical subjects. The empirical results show that the executive quality of market studies and business analysis has significantly positive impact on new service performance. Moderated regression analyses (MRA) indicate that the greater the executive quality of market studies, the greater the positive impact of business analysis on new service performance. The findings of MRA also indicate that when the service newness to market is low, increases in executive quality of idea screening will positively influence new service performance, and when the service newness to market is high, increases in executive quality of idea screening will negatively influence new service performance. Finally, managerial implications for new service pre-development are presented.
期刊論文
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8.Maidique, M. A.、Zirger, B. J.(1985)。The new product learning cycle。Research Policy，14(6)，299-313。  new window
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12.Griffin, A.(1997)。PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices。Journal of Product Innovation Management，14(6)，429-458。  new window
13.Edgett, S.、Parkinson, S.(1994)。The Development of New Financial Services: Identifying Determinants of Success and Failure。International Journal of Service Industry Management，5(4)，24-38。  new window
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16.Cooper, R. G.、de Brentani, U.(1991)。New industrial financial services: What distinguishes the winners。Journal of Product Innovation Management，8(2)，75-90。  new window
17.Cooper, R. G.、Easingwood, C. J.、Edgett, S.、Kleinschmidt, E. J.、Storey, C.(1994)。What Distinguishes the Top Performing New Products in Financial Services。Journal of Product Innovation Management，11(4)，281-299。  new window
18.Edgett, S. J.、Cooper, R. G.(1996)。Critical Success Factors for New Financial Services。Marketing Management，5(3)，26-37。  new window
19.de Brentani, U.(1993)。The New Product Process in Financial Services: Strategy for Success。International Journal of Bank Marketing，11(3)，15-22。  new window
20.de Brentani, U.(1989)。Success and Failure in Developing New Industrial Services。The Journal of Product Innovation Management，6(4)，239-258。  new window
21.de Brentani, U.、Cooper, R. G.(1992)。Developing Successful New Financial Services for Businesses。Industrial Marketing Management，21(3)，231-242。  new window
22.Easingwood, C. J.(1986)。New Product Development for Service Companies。The Journal of Product Innovation Management，3(4)，264-275。  new window
23.Easingwood, C. J.、Storey, C. D.(1991)。Success Factors for New Consumer Financial Services。International Journal of Bank Marketing，9(1)，3-10。  new window
24.張文陸(19940700)。金融商品的開發與管理。中國商銀月刊，13(7)，1-6。  延伸查詢new window
25.Bowers, Michael R.(1989)。Developing New Services: Improving the Process Makes it Better。Journal of Services Marketing，3(1)，15-20。  new window
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27.O'Connor, G. C.(1998)。Market Learning and Radical Innovation: A Cross Case Comparison of Eight Radical Innovation Projects。Journal of Product Innovation Management，15(4)，151-166。  new window
28.Tushman, Michael L.、Nadler, David A.(1986)。Organizing for Innovation。California Management Review，28(3)，74-92。  new window
29.Wilemon, D.、Raj, S. P.、Millson, M. R.(1992)。A survey of major approaches for accelerating new product development。Journal of Product Innovation Management，9(1)，53-69。  new window
30.Veryzer, R. W. Jr.(1998)。Discontinuous innovation and the new product development process。Journal of Product Innovation Management，15(4)，304-321。  new window
31.林清河、周福星、譚伯群、施坤壽(19981200)。品質管理與組織氣候及績效之關聯性分析。中山管理評論，6(4)，1057-1080。new window  延伸查詢new window
32.Ali, A.(1994)。Pioneering versus Incremental Innovation: Review and Research Propositions。Journal of Product Innovation Management，11(1)，46-61。  new window
33.Avlonitis, G. J.、Papastathopoulou, P. G.、Gounaris, S. P.(2001)。An empirically-based typology of product innovativeness for new financial services: success and failure scenarios。Journal of Product Innovation Management，18(5)，324-342。  new window
34.Easingwood, C. J.、Storey, C.(1999)。Types of New Product Performance: Evidence from the Consumer Financial Services Sector。Journal of Business Research，46(2)，193-203。  new window
35.Griffin, Abbie、Page, Albert L.(1993)。An interim report on measuring product development success and failure。Journal of Product Innovation Management，10(4)，291-308。  new window
36.Montoya-weiss, M. M.、Song, X. Michael(1998)。Critical Development Activities for Really New versus Incremental Products。Journal of Product Innovation Management，15(2)，124-135。  new window
37.Kaplan, Robert S.、Norton, David P.(1992)。The Balanced Scorecard: Measures That Drive Performance。Harvard Business Review，70(1)，71-79。  new window
38.Ragot, E.、De Brentani, U.(1996)。Developing New Business-to-business Professional Services: What Factors Impact Performance?。Industrial Marketing Management，25(6)，517-530。  new window
39.Storey, C.、Daniel, E.(1997)。On-Line Banking: Strategic and Management Challenges。Long Range Planning，30(6)，890-898。  new window
40.De Brentani, U.(1991)。Success Factors in Developing New Business Services。European Journal of Marketing，25(2)，33-59。  new window
41.Mohammed-Salleh, A.、Easingwood, C.(1993)。Why European Financial Institutions Do Not Test-Market New Consumer Products。International Journal of Bank Marketing，11(3)，23-27。  new window
42.Song, X. Michael、Xie, J.、Thieme, R. J.、Di bendetto, C. A.、Zhao, Y, L.(1999)。Pioneering Advantage in Manufacturing and Service Industries: Empirical Evidence from Nine Countries。Strategic Management Journal，20(9)，811-836。  new window
43.Johnson, Eugene M.、Scheuing, Eberhard E.(1989)。New Product Development and Management in Financial Institutions。International Journal of Bank Marketing，7(2)，17-21。  new window
44.Nystrom, H.(1985)。Product Development Strategy: An Integration of Technology and Marketing。Journal of Product Innovation Management，2(1)，25-33。  new window
45.Meyers, Patricia W.、Tucker, F. G.(1989)。Defining Roles for Logistics during Routine and Radical Technological Innovation。Journal of the Academy of Marketing Science，17(1)，73-82。  new window
46.Moenaert, R. K.、Lievens, A.(2001)。Communication Flows During Financial Service Innovation。International Journal of Bank Marketing，19(2)，68-88。  new window
47.Paulson, A. S.、Morone, J. P.、Lynn, G. S.(1996)。Marketing and Discontinuous Innovation: The Probe and Learn Process。California Management Review，38(3)，8-37。  new window
48.Menon, U.、Pawar, K. S.、Driva, H.(2001)。Performance Evaluation of New Product Development from a Company Perspective。Integrated Manufacturing Systems，12(5)，368-378。  new window
學位論文
1.劉朝銘(2003)。認知風險、涉入、品質與價值關係之研究--以網路商店為例(碩士論文)。國立臺灣大學。  延伸查詢new window
2.高偉慈(1996)。金融服務業創新類型、策略性新產品發展活動、公司經營績效之關係，沒有紀錄。  延伸查詢new window
3.闕河楠(1994)。服務業創新成功因素之研究－以我國銀行業為例，沒有紀錄。  延伸查詢new window
4.魏爾彰(1994)。金融服務業新產品發展關鍵成功因素之探討，沒有紀錄。  延伸查詢new window
5.廖邦玲(2001)。我國商業銀行新金融商品發展過程與商品績效之相關性探討，沒有紀錄。  延伸查詢new window
6.張澄(1994)。金融服務業新產品發展程序之研究－以保險業、銀行業為例，沒有紀錄。  延伸查詢new window
圖書
1.洪順慶(1998)。行銷管理。臺北市：新陸書局。  延伸查詢new window
2.Urban, G.、Hauser, J.(1993)。Design and Marketing of New Products。New Jersey：Prentice-Hall。  new window
3.Cooper, R. G.、Edgett, S. J.(1999)。Product Development for the Service Sector: Lessons from Market Leaders。Cambridge, MA：Preseus Books。  new window
4.Hamilton, A. B.(1982)。New products management for the 1980s。New York：Booz, Allen and Hamilton。  new window
5.Clark, Kim B.、Wheelwright, Steven C.(1993)。Managing New Product and Process Development: Text and Cases。New York, NY：The Free Press。  new window
6.Porter, Michael E.(1985)。Competitive Advantage: Creating and Sustaining Superior Performance。New York, NY：Schuster Inc.。  new window
7.Johnson, Eugenhe M.、Scheuing, Ebehard E.、Gaida, Kathleen A.(1986)。Profitable Service Marketing。Homewood, IL：Dow-Jones Irwin。  new window
8.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.(1995)。Multivariate Data Analysis: with Readings。Prentice Hall。  new window
9.Crawford, M. E.(1994)。New Product Management。New Product Management。Boston, MA。  new window
 
 
 
 
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