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題名:組織承諾.華人組織公民行為與服務品質關係之研究--以台灣一家保險公司外勤人員為研究對象
作者:白大昌
作者(外文):Pai Da-Chang
校院名稱:國立臺北大學
系所名稱:企業管理學系
指導教授:黃營杉
學位類別:博士
出版日期:2005
主題關鍵詞:關鍵字:組織承諾華人組織公民行為服務品質外勤人員Organizational CommitmentChinese Organizational Citizenship BehaviorService QualitySalespeople
原始連結:連回原系統網址new window
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論文題目:組織承諾、華人組織公民行為與服務品質關係之研究 –以台灣一家保險公司外勤人員為研究對象 論文頁數:87
所 組 別: 企業管理學系  (學號:88779013)
研 究 生:白大昌 指導教授: 黃營杉 
論文提要內容:
本研究之目的為以下之五點:
(1) 情感承諾、持續承諾與華人組織公民行為五構面之主效果。
(2) 規範承諾對情感承諾與華人組織公民行為五構面之關係的干擾效果。
(3) 持續承諾之構面。
(4) 華人組織公民行為五構面與服務品質之關係。
(5) 華人組織公民行為對情感承諾與服務品質之中介效果。
本研究根據研究結果,歸納有以下六點結論:
(1)情感承諾組織公民行為各構面有顯著相關
(2)規範承諾會干擾情感承諾與組織公民行為 – 保護公司資源 -- 間關係之強度。
(3)持續承諾可區分成兩個構面 -- 低選項與高犧牲。
(4)持續承諾 – 低選項與組織公民行為中之三構面有負向相關。
(5)持續承諾 – 高犧牲與組織公民行為中之兩構面有正向相關。
(6)組織公民行為對情感承諾與服務品質之關係有部分中介效果。
(7)組織公民行為各構面與顧客對服務品質之知覺有正向顯著之相關。
歸納本研究對於理論的主要貢獻有以下四點:
(1)考慮規範承諾對情感承諾與組織公民行為關係之干擾效果
(2)有關持續承諾的構面問題,本研究的結果支持兩構面的說法,頗有獨特的發現。此外,這兩個構面與組織公民行為有不同的相關性,是過去之研究所未曾發現到的。
(3)探討組織公民行為對組織承諾與服務品質之中介效果。
(4)探討組織公民行為之後果項。
The aims of this research are to study : First, the main effects of affective commitment and continuance commitment on the five components of Chinese organizational citizenship behavior; Second, the moderating effects of normative commitment on the relationship between affective commitment and the five components of Chinese organizational citizenship behavior; Third, the dimensions of continuance commitment; Fourth, the relationship between the five components of Chinese organizational citizenship behavior and service quality; Fifth, the mediating effects of the five components of Chinese organizational citizenship behavior on the relationship between affective commitment and service quality.
The data is obtained from the salespeople in a native Taiwan insurance company by the method of stratified sampling and analyzed by the statistical method of hierarchical regression. The results show that (1) the relationships between affective commitment and the five components of Chinese organizational citizenship behavior are all significantly positive; (2) about the moderating effects of normative commitment on the relationship between affective commitment and the five components of Chinese organizational citizenship behavior, there is only one component – “protecting company resources”– which is significantly positive; (3) there are two dimensions in the construct of continuance commitment – high sacrifice and low alternatives; (4) continuance commitment – high sacrifice is significantly positive with the two components of Chinese organizational citizenship behavior –“ identification with the company” and “altruism toward collegues”; (5) continuance commitment –low alternatives is significantly positive with the three components of Chinese organizational citizenship behavior –“conscientiousness”, “interpersonal harmony” and “protecting company resources”; (6) the three components of Chinese organizational citizenship behavior –“altruism toward collegues”, “conscientiousness” and “interpersonal harmony” mediate the relationship between affective commitment and service quality; (7) the relationship between the five components of Chinese organizational citizenship behavior and service quality are all significantly positive.
The theoretical contributions of this research are fourth fold: (1) considering the moderating effects of normative commitment on the relationship between affective commitment and the five components of Chinese organizational citizenship behavior; (2) inquiring into the dimensions of continuance commitment; (3) studying the mediating effects of the five components of Chinese organizational citizenship behavior on the relationship between affective commitment and service quality; (4) researching the consequences of the five components of Chinese organizational citizenship behavior.
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