This paper offers a textual analysis of an official periodical published by Taipei City Government-Taipei Pictorial The analysis focuses on the different themes and forms of pictures and essays in Taipei Pictorial that issues every month for over thirty years . The author argues that there was an imaged city with changing urban meanings constituted in these visual and verbal narratives. In terms of topics selected, rhetoric strategies, and visual conventions, we can trace the historical transformation of narration axis form the Chinese nationalism and modernization, through nostalgia and leisure/consumption, to elite culture and internationalization. Theoretically, Taipei Pictorial is a field of visual ideologies, revealing the increasing importance of cultural governance in urban politics.