The needs of customers are changing rapidly and it has become more difficult to grasp customer’s needs. Staff of sports centers might not provide quality services or professional knowledge to customers that caused low retaining rate. Therefore, a sports center with top of the line facility but have low service quality is going to lose the market. The key to successful in the business is not only the well-equipped sports center, but also quality service provided by the staff. The purpose of the study is to investigate the related concepts of service quality and customer satisfaction and apply the concepts to the management of Chunshan Sports Center. The results of the investigation can be generalized and provide guidelines to other sports center for a more complete management strategy. The study surveyed, examined, and analyzed related journal articles, thesis, and dissertation related to service quality and customer satisfaction to scrutinize the concepts of service quality and customer satisfaction. The results of the study indicated the key to management of sports center should be “person” oriented. One of the strategies to improve management efficiency is through high quality service provided by staff, the needs and desires of customers are fulfilled and create customer satisfaction in order to increase customer loyalty. By implementing such strategy, Chunshan is able to offer valuable management examples to other sports centers in Taiwan.