| 期刊論文1. | Bentler, P. M.(1982)。Confirmatory factor analysis via noniterative estimation: A fast, inexpensive method。Journal of Marketing Research,19(4),417-424。 | 2. | O'Malley, L.(1998)。Can Loyalty Schemes Really Build Loyalty?。Marketing Intelligence and Planning,16(1),47-55。 | 3. | Williamson, O. E.(1983)。Credible Commitments: Using Hostage to Support Exchange。The American Economic Review,73(4),519-540。 | 4. | Lagace, R. R.、Dahlstrom, R.、Gassenheimer, J. B.(1991)。The relevance of ethical salesperson behavior on relationship quality: the pharmaceutical industry。Journal of Personal Selling and Sale Management,11(4),39-47。 | 5. | Thorelli, H. B.(1986)。Network: Between Markets and Hierarchies。Strategic Management Journal,7(1),37-51。 | 6. | Richard, Frederick F.、Sasser, W. Eral Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review,68(5),105-111。 | 7. | Crosby, Lawrence A.、Stephens, Nancy(1987)。Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry。Journal of Marketing Research,24(4),404-411。 | 8. | Bentler, P. M.、Bonett, D. G.(1980)。Significance test and goodness of fit in the analysis of covariance structures。Psychological Bulletin,88(3),588-606。 | 9. | Busch, P.、Wilson, D. T.(1976)。An Experimental Analysis of A Salesman's Expert And Referent Bases of Social Power in the Buyer-Seller Dyad。Journal of Marketing Research,13(1),3-11。 | 10. | Jap, S. D.、Ganesan, S.(2000)。Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investment and Developing Commitment。Journal of Marketing Research,37(2),227-245。 | 11. | Levitt, Theodore(1981)。Marketing intangible products and product intangibles。Harvard Business Review,59(3),94-102。 | 12. | Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing,51(2),11-27。 | 13. | Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。 | 14. | Swan, J. E.、Trawick, I. F.、Silva, D. W.(1985)。How industrial salespeople gain customer trust。Industrial Marketing Management,14(3),203-211。 | 15. | Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science,22(2),99-113。 | 16. | Roberts, Mary Lou、Wortzel, Lawrence H.(1979)。New Life-Style Determinants of Women's Food Shopping Behavior。Journal of Marketing,43(3),28-39。 | 17. | Singh, Jagdip、Sirdeshmukh, Deepak(2000)。Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments。Journal of the Academy of Marketing Science,28(1),150-167。 | 18. | De Wulf, Kristof、Odekerken-Schröder, Gaby J.、Iacobucci, Dawn(2001)。Investments in consumer relationships: A cross-country and cross-industry exploration。Journal of Marketing,65(4),33-50。 | 19. | Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。 | 20. | Storbacka, Kaj、Strandvik, Tore、Grönroos, Christian(1994)。Managing customer relationships for profit: The dynamics of relationship quality。International Journal of Service Industry Management,5(5),21-38。 | 21. | Bejou, David、Palmer, Adrian(1998)。Service Failure and Loyalty: An Exploratory Empirical Study of Airline。Journal of Services Marketing,12(1),7-22。 | 22. | Javalgi, Rajshekhar Raj G.、Moberg, Christopher R.(1997)。Service Loyalty: Implications for Service Providers。Journal of Service Marketing,11(3),165-179。 | 學位論文1. | 王郁惠(1997)。服務業類別、關係行銷與顧客忠誠度關係之研究(碩士論文)。國立中正大學。 延伸查詢 | 圖書1. | 林陽助(2003)。服務行銷。臺北:新陸書局:精湛行銷企劃工作室。 延伸查詢 | 2. | Christopher, M. G.、Payne, A. F.、Ballantyne, D.(1991)。Relationship Marketing: Bringing Quality, Customer Service and Marketing Together。Butterworth-Heinemann。 | 3. | Bentler, P. M.(1988)。Theory and implementation of EQS: A structural equations program。Newbury Park, California:Sage。 | 4. | Tan, A. S.(1985)。Mass communication theories and research。N.Y.:Wiley。 | 5. | 呂長民(2001)。行銷研究--研究方法與實例應用。台北市:前程企業管理有限公司。 延伸查詢 | 6. | Berry, L. L.、Parasuraman, A.、Zeithaml, V. A.(1991)。Marketing Services: Competing through Quality。New York:The Free Press。 | 7. | Jackson, Barbara B.(1985)。Winning and Keeping Industrial Customers: The Dynamics of Customer Relationships。Lexington, MA:D. C. Heath and Company。 | 8. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 | 其他1. | Evans, F. B.(1963)。Selling as a Dyadic Relationship--A New Approach。 | 2. | 李佩芬、陳昆德(2003)。財富管理第一紀元。 延伸查詢 | 3. | 林元元(1999)。顧客關係品質與自發行為之探討--以銀行服務業為例。 延伸查詢 | 4. | 林昇毅(2003)。證券投資人之組織信任與人際信任分析。 延伸查詢 | 5. | 林陽助(2002)。服務業行銷研討,東吳大學。 延伸查詢 | 6. | 夏凡得(2000)。會計師事務所關係品質之研究。 延伸查詢 | 7. | 祝道松、林家五譯(2003)。企業研究方法,智勝文化出版。 延伸查詢 | 8. | 陳信克(2003)。顧客利潤影響因素之實地實證研究--以某個案銀行為例。 延伸查詢 | 9. | 韓博緯(2003)。金控公司靠什麼鍍金身--成立財富管理中心整合服務平台,Advisers財務顧問出版。 延伸查詢 | 10. | Axelrod, Joel N,(1986)。Minnie, Minnie Ticlded the parson。 | 11. | Byrne, D.(1969)。Attitudes and Attraction,Academic Pres, Inc.。 | 12. | Clark, M.(2000)。Customer service, people and process,Basingstoke:Macmillan Business。 | 13. | Gadel, M. S.(1964)。Concentration by Salesmen on Congenial Prospects。 | 14. | Greenwich Associates(1987)。Large Corporate Banking Survey,Greenwich, CT.。 | 15. | Gummesson, E.(1999)。Total Relationship Marketing,Butterworth-Heinemann。 | 16. | Gummesson, E.(1987)。Using internal marketing to develop a new culture: the case of Ericsson quality。 | 17. | Johnston, W. J. and Bonoma, T. V.(1984)。The Effect of Power Differences on the Outcome of Consumer Bargaining Situations。 | 18. | Leuthesser, L. and Kohli, A. K.(1995)。Rational behavior in business markets: Implications for relationship management。 | 19. | Levitt, T.(1986)。Marketing Myopia。 | 20. | Peppers, D. and Rogers, M.(2000)。Electronic commerce, Online sales, Customer services’ Customer relations。 | 21. | Purchasing(198408)。Complete Salesmanship: That’s What Buyers Appreciate。 | 22. | Sheth, J. N.(1975)。Buyer-Seller Interaction : A Conceptual Framework。 | 23. | Stanton, W. J. and Buskirk, R. H.(1987)。Management of the Sales Force,Irwin, Inc.。 | 24. | Taylor, J. L. and Woodside, A. G(1981)。Exchange Behavior Among Salesman and Customers in Natural Settings。 | 25. | Wilson, D. T.(1977)。Dyadic Interactions,North-Holland Publishing Company。 | 26. | Wiener, J. L. and Mowen, J. C.(1985)。Source Credibility: On the Independent Effects of Trust and Expertise When Attractiveness is Held Constant,Oklahoma State University。 | 圖書論文1. | Czepiel, John A.、Gilmore, Robert(1987)。Exploring the concept of loyalty in services。The Services challenge: integrating for competitive advantage。Chicago, Illinois:American Marketing Association。 | 2. | Browne, Michael W.、Cudeck, Robert(1993)。Alternative ways of assessing model fit。Testing Structural Equation Models。Sage。 | |
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