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題名:運動新聞的性別呈現之分析--以報紙報導第二十八屆雅典奧運為例
書刊名:輔仁大學體育學刊
作者:蕭世緯巫坤達
作者(外文):Hsiao, Shih-weiWu, Kun-ta
出版日期:2005
卷期:4
頁次:頁180-191
主題關鍵詞:運動新聞內容分析性別呈現Sport newsContent analysisGender repressentation
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(13) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:13
  • 共同引用共同引用:15
  • 點閱點閱:37
長期以來,女性在運動的世界中常被定位為次要或是不合適的角色,特別是她們透過大眾傳播媒體所呈現的形象多是柔弱、感性或關注其外貌與家庭角色的主體,因此儘管在現實生活中,女性在運動的參與比例上已有相當程度的增加與突破,但「媒介真實」卻可能造成社會大眾對女性在運動中仍存在著固有的刻板印象與偏見。因此本研究希望藉由分析國內的主要報紙在第二十八屆雅典奧運新聞報導中報導對象的不同性別之重視程度與報導取向的差異,以檢視國內媒體對於不同性別在運動中所呈現之情況,並提供相關媒體工作者關注與思考。 本研究以內容分析法,針對民國93年8月11日至8月29日期間,民生報、大成報、聯合報、自由時報及中國時報上的雅典奧運相關新聞進行抽樣與分析,共計421則的內容分析單位。所得資料以描述性統計、卡方檢定與獨立樣本t檢定處理。經分析與討論結果,得到下列結論: 一、不同性別在奧運新聞上刊載的重視程度上,頭條新聞、搭配照片、新聞位置與報導面積沒有顯著差異。 二、不同性別在奧運新聞刊載的內容取向上,雖然強調性別定位、強調身體外貌及性別合適之運動項目報導的卡方檢定結果為有顯著差異,但因為20%以上的預測個數少於5的關係,所以以上的結果並不能成立,否則將會犯統計的第二類錯誤,而非運動賽事報導則無顯著差異。 本研究根據研究結論,提出具體建議,以供相關媒體工作者以及未來進一步研究之參考。
Female was positioned as a minor or inappropriate role in the sports world for a long time, Because of the image performed through mass media mostly was weakness, sensibility, of focusing on the appearance and the role in family, female might be given an inherent stiff impression and prejudice “media reality”, though female gets increase on sports participation. Therefore, the purposes of this study was to analyze the gender representation in ATHENS 2004 Olympic Games News in Taiwan’s Newspapers. The subjects of this study that used content analysis methods were ATHENS 2004 Olympic Games News in Taiwan’s Newspapers, during August 11 to August 29, which included 421 content analysis unit totally were form Min Sheng Daily, The Great Daily News, United Daily News, The Liberty Times and China Times News. Data was analyzed by the method of descriptive and inferential statistics, including chi-square statistic and independent-samples test. The major findings in this study were described as follows: 1. There were no significant difference in gender representation between the “quantity” of ATHENS 2004 Olympic Games News(categories including headline, photograph, location and area) 2. There were no significant difference in gender representation between the “quality” of ATHENS 2004 Olympic Games News (categories including gender identity, physical appearance, indirect sports coverage and sex-appropriate sports events for female). In addition, the suggestions based on the conclusion will be offered to the media workers and for the further study.
期刊論文
1.Koivula, N.(1999)。Gender stereotyping in televised media sport coverage。Sex Roles,41(7/8),589-604。  new window
2.張雅惠(20040600)。女性運動員之源起、角色衝突及對體育、運動本身的意義與價值。大專體育,72,92-96。new window  延伸查詢new window
3.周靈山、吳崇旗(20020800)。報紙報導大專院校九十一年度籃球運動聯賽之內容分析。大專體育,61,64-70。new window  延伸查詢new window
4.Pedersen, P. M.(2002)。Investigating interscholastic equity on the sports page: A content analysis of high school athletics newspaper articles。Sociology of Sport Journal,19,419-432。  new window
5.Kinnick, K. N.(1998)。Gender bias in newspaper profiles of 1996 Olympic athletes: A content analysis of five major dailies。Women's Studies in Communication,21(2),212-237。  new window
6.Hardin, M.、Chance, J.、Dodd, J. E.、Hardin, B.(2002)。Olympic photo coverage fair to female athletes。Newspaper Research Journal,23(2/3),64-78。  new window
7.Halbert, C.、Latimer, M.(1994)。"Battling" gendered language: An analysis of the language used by sports commentators in a televise coed tennis competition。Sociology of Sport Journal,11,298-308。  new window
8.George, C.、Hartley, A.、Paris, J.(2001)。Focus on communication in sport: The representation of female athletes in textual and visual media。Corporate Communications,6(2),94-101。  new window
9.Eastman, S. T.、Billings, A. C.(2000)。Sportscasting and spoils reporting。Journal of Sport & Social Issues,24(2),192-213。  new window
10.Duncan, M. C.(1990)。Sports photographs and sexual difference: Images of women and men in the 1984 and 1988 Olympic Games。Sociology of Sport Journal,7(1),22-43。  new window
11.Kane, M. J.(1988)。Media coverage of the female athlete: Before, during, and after Title IX Sports Illustrated revisited。Journal of Sport Management,2(2),87-99。  new window
12.鍾志強(19980300)。大眾傳播媒體與體育運動。國民體育季刊,27(1)=116,4-10+108。  延伸查詢new window
13.Messner, M. A.、Dunbar M.、Hunt, D.(2000)。The televised sports manhood formula。Journal of Sport & Social Issues,24(4),380-394。  new window
學位論文
1.簡秋暖(1998)。體育科系學生閱讀體育運動新聞使用與滿足之研究(碩士論文)。國立體育學院,臺北縣。  延伸查詢new window
2.洪嘉蔆(2003)。運動新聞文本的性別意涵分析(碩士論文)。國立體育學院。  延伸查詢new window
3.李慈梅(2003)。我國報紙運動新聞之運動價值分析研究--以民生報、中國時報為例(碩士論文)。國立臺灣師範大學。  延伸查詢new window
4.吳淑儀(1997)。台灣主要報紙對奧運新聞報導之內容研究(碩士論文)。文化大學。  延伸查詢new window
圖書
1.Wimmer, Roger D.、Dominick, Joseph R.、黃振家、宗靜萍、林妙容、吳蕙芬、張書翎、錢俊豪(2003)。大眾媒體研究導論。臺北市:學富文化事業有限公司。  延伸查詢new window
2.Nixon, Howard L. II、Frey, James H.、王宗吉、蔡雅菁、林慈郁、李育純、趙恆玉、許珮琦、王嘉蘭、陳惠君(2000)。運動社會學。洪葉文化事業有限公司。  延伸查詢new window
 
 
 
 
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