曾雅妮是台灣第一位世界排名第一的職業高爾夫球員，國內似乎正醞釀一股曾雅妮效應，本研究目的在探討曾雅妮成名前後，媒體關注程度是否出現變化，以驗證是否存在「曾雅妮效應」。研究方法採量化的平面媒體面積丈量方式，針對國內四家主流平面媒體進行蒐集與統計。研究結果將分成三部份來對照：一、成名前、成名後面積差異度；二、體育版與非體育版面積；三、刊登高爾夫球相關報導條數比較。結果發現：蘋果日報提升89.4%、自由時報提升199.6%、中國時報提升89.3%、聯合報提升111.7%，證明國內平面媒體確實存在「曾雅妮效應」。

Yani Tseng is Taiwan's first elite professional golf player, Taiwan seems to be extending a ＂Yani Tseng effect＂. The purpose of this study is to discuss before Yani Tseng being well-known and after, whether mess media's attention to Yani changed, and if that is the case, to verify the ＂Yani Tseng effect＂ truth. The study was collected and measured in Taiwan's print media as charts; we will also focus on four mainstream print media publications. The results will be showed in three parts: 1. The difference in press layout between before being famous and after; 2. Second, the change of sports and non-sports space in a newspaper; 3. Third, the change in frequency of golfrelated news. Eventually, the results show that: Apple Daily lifting 89.4%；Liberty Times lifting 199.6%; China Times lifting 89.3%; and United Daily News lifting 111.7%. The above statistics proved that the ＂Yani Tseng effect＂ truly exists.