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題名：影響溫泉遊憩區遊客住宿選擇之研究
書刊名：餐旅暨家政學刊
作者：謝淑芬
作者(外文)：Hsieh, Shu-fen
出版日期：2005
卷期：2:3
頁次：頁335-351
主題關鍵詞：遊憩利益；住宿選擇；遊客忠誠度；Recreation benefits；Lodgings' choice；Traveller loyalty
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:148
  • 點閱點閱:48
臺灣地區孕藏不少有名的溫泉，因此泡溫泉已成為臺灣地區極為普遍的休閒活動，溫泉經營亦成為溫泉區的一項產業特色，鑒於人們休閒活動的量與質的逐漸提昇，溫泉的經營型態大體上已由純供泡湯演變為兼具住宿服務，因此如何提昇遊客住宿需求，亦成為溫泉遊憩區旅館業者經營之重要課題。研究工具包括「遊客滿意度問卷」、「遊憩利益問卷」，研究樣本為溫泉遊憩區內419名遊客。本文透過因素分析、Cramer’s檢定、二項式logistic分析，探討北投溫泉區遊客之人口統計變項、遊憩利益、遊憩行為與忠誠度，進而分析這些變項與遊客住宿選擇的關係與影響程度。研究結果顯示：1、住宿需求有無與人口統計變數中之職業、居住地、教育程度、家庭狀況、年齡有顯著相關；與遊憩行為中之同伴關係、旅遊花費、泡湯與否、交通工具、旅遊資訊來源有顯著相關；與旅遊頻率亦有顯著相關。2、有無住宿需求之遊客其遊憩利益因素有顯著差異。3、顯著影響遊客住宿需求的因素依序為：「有泡湯者」、「年齡20歲以下」、「電視/廣播」、「居住地以大臺北地區」、「個人旅遊花費」、「重視溫泉休閒群」等六項。本研究結果期能提供溫泉旅館經營者擬定具體行銷策略之參考。
As Taiwan is renowned for its abundant resources of hot springs, it is getting popular for Taiwanese people to engage in hot-spring soaking. Due to the people’s growing need for recreation, both in quality and quantity, the hot-spring enterprises have hence extended its traditional operation of mere hot-spring soaking service to include lodging arrangements. Therefore, it becomes significantly important for the hot-spring enterprises to embark on mapping out strategies for such needs. This research was conducted through assessment of the questionnaires, with reference to tourist’s satisfaction and recreation benefits, collected from 419 tourists in the hot-spring recreational area and approached by way of factor analysis. Cramer’s examination, and binary logistic analysis. The author tried to explore the population variables, recreation benefits, recreational behaviors, and traveler loyalty, in an effort to analyze their implications in relation to the tourists’ choice for lodging needs. The research results indicate: First of all, the travelers’ need for lodging services is highly related to the variables of vocation, residence, education, family condition, age, travel companion, spending, hot-spring soaking, transportation, source of information, and frequency of visit. Secondly, the recreation benefits vary notably between lodgers and non-lodgers. Thirdly, the priority of the factors that influence the need for lodging is as follows: hot-spring soaker, aged under twenty, TV/\Radio Broadcast, Taipei metropolitan resident, personal spending, and hot-spring lover. This research is carried out in a hope that is will help facilitate the hot-spring enterprises to formulate concrete and effective marketing strategies.
Other
1.王文誠、鍾溫清(1995)。從遊客忠誠度探討五峰其風景特定區旅遊市場定位策略與管理。  延伸查詢new window
期刊論文
1.Howard, D. R.、Edginton, C. R.、Selin, S. W.(1988)。Determinants of Program loyalty。Journal of Park and Recreation Administration，6，41-51。  new window
2.Lawson, R.(1991)。Patterns of tourist expenditure and types of vacation across the family life cycle。Journal of Travel Research，29(4)，12-18。  new window
3.Oppermann, M.(2000)。Tourism destination loyalty。Journal of Travel Research，39(1)，78-84。  new window
4.Pritchard, M. P.、Howard, D. R.(1997)。The Loyal Traveler: Examining a Typology of Service Patronage。Journal of Travel Research，35(4)，2-11。  new window
5.Schreyer, R. S.、Lime, D. W.、Willians, D. R.(1984)。Characterizing the Influence of past experience on recreation behavior。Journal of Leisure Research，16(1)，34-50。  new window
6.Brown, G. H.(19520609)。Brand Loyalty-Fact or Fiction。Advertising Age，23，53-55。  new window
7.Ostrowski, P. L.、O'Brien, T. V.、Gordon, G. L.(1993)。Service quality and customer loyalty in the commercial airline industry。Journal of Travel Research，32(2)，16-24。  new window
8.Cunningham, Ross M.(1956)。Brand loyalty: What, where, how much?。Harvard Business Review，34(1)，116-128。  new window
9.Backman, S. J.、Crompton, J. L.(1991)。The usefulness of selected variables for predicting activity loyalty。Leisure Sciences，13(3)，205-220。  new window
10.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。  new window
11.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review，73(6)，88-99。  new window
12.高俊雄(19950300)。休閒利益三因素模式。戶外遊憩研究，8(1)，15-28。new window  延伸查詢new window
學位論文
1.黃俊傑(2003)。遊客住宿型態選擇之研究(碩士論文)。國立嘉義大學。  延伸查詢new window
2.林淑瑜(1996)。雪霸國家公園遊憩效益評估研究(碩士論文)。國立中興大學。  延伸查詢new window
3.黃淑美(1996)。遊客對北海岸風景特定區住宿設施及服務的偏好與滿意度之研究(碩士論文)。東海大學。  延伸查詢new window
4.嚴如鈺(2003)。民宿使用者消費型態之研究(碩士論文)。輔仁大學。  延伸查詢new window
5.林中文(2001)。溫泉遊憩區市場區隔之研究--以礁溪溫泉區為例(碩士論文)。國立東華大學。  延伸查詢new window
6.林恬予(2000)。旅館服務品質、顧客滿意度與再宿意願關係之研究(碩士論文)。長榮管理學院。  延伸查詢new window
圖書
1.Assael, H.(1981)。Consumer Behavior and Marketing Action。Boston：Kent Publishing Company。  new window
2.Horner, S.、Swarbrooke, J.(1999)。Marketing tourism, hospitality and leisure in Europe。London：International Thomson Business Press。  new window
3.Wahab, S.、Crampon, L. J.、Rothfield, L. M.(1976)。Tourism Marketing。Tourism International Press。  new window
4.Mayo, Edward J.、唐學斌、蔡麗玲、Jarvis, Lance P.(1990)。旅遊心理學。臺北：揚智。  延伸查詢new window
5.Jacoby, Jacob、Chestnut, Robert W.(1978)。Brand Loyalty: Measurement and Management。John Wiley & Sons, Inc.。  new window
6.Morrison, Alastair M.(1996)。Hospitality and travel marketing。Delmar Publishers。  new window
7.Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1993)。Consumer Behavior。Dryden Press。  new window
其他
1.邱士榮(1993)。休閒遊憩利益區隔之研究。new window  延伸查詢new window
2.鄭伯壎編譯(1992)。消費者心理學。  延伸查詢new window
3.Backman, S. J. & Veldkamp, C.(1995)。Examination of the relationship between serice quality and user loyalty。  new window
4.Driver, B. L. & Brown, P. J.(1975)。A social psychological definition of recreations demand。  new window
5.Ewert, A.(1986)。Values benefits and consequences of participation in outdoor adventure recreation。  new window
6.Gitelson, R. J. & Kerstetter, D. L.(1990)。The relationship between socio-demographic variables, benefit sought and subsequent vacation behavior: a case study。  new window
7.Hautoloma, J. & Brown, P. J.(1978)。Attributes of the deer hunting experience: A cluster-analytic study。  new window
8.Haley, R.(1968)。benefit segmentation: Adecision-oriented research Tool。  new window
9.McCleary, K. W.(1994)。Gender-basesd differences in business travelers’ lodging preferences。  new window
10.Moisey, N. M. & McCool, S. F.(1990)。The benefit segmentation expenditure connection-The case of snowmobiles。  new window
11.Selin, S. W., Howard, D. R., Udd, E. & Cable, T. T.(1988)。An analysis of consumer loyalty to municipal recreation programs。  new window
12.Tinsley, H. E. A. & Kass, R. A.(1979)。The latent structure of need satisfying properties of leisure activities。  new window
13.Tripp, W. K.(1988)。A market segmentation strategy for cruise package design。  new window
14.Woodside, A.G.. & Jacobs L. W.(1985)。Step two in benefit segmentation: Learning the benefits realized by major travel markets。  new window
圖書論文
1.Driver, B. L.、Bruns, D. H.(1999)。Concepts and uses of the benefits approach to leisure。Leisure studies: prospects for the twenty-first century。State College, Pennsylvania：Venture Publishing。  new window
 
 
 
 
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