| 研究報告1. | Veryzer, Robert W.(1999)。An Exploratory Investigation of the Roles of Marketing and Industrial Design in the Discontinuous Innovation Products。Troy, New York:Rensselaer Polytechnic Institute。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 學位論文1. | Wu, J. C.(1999)。A diagnostic tool to establish the relative design sense of the designers and clients(博士論文)。De Montfort University,Leicester。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | 黃俊霖(2001)。產品設計、美感價值與消費者反應階層模式間關係之研究(碩士論文)。國立高雄第一科技大學,高雄。 延伸查詢![new window](/gs32/images/newin.png) | 3. | 張建成(2000)。使用者對產品造形意象認知的影響因素研究(博士論文)。國立交通大學,新竹。 延伸查詢![new window](/gs32/images/newin.png) | 圖書1. | Assael, Henry(1998)。Consumer Behavior and Marketing Action。Cincinnati, Ohio:South-Western College Publishing。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | 林建煌(2002)。消費者行為。臺北:智勝文化事業有限公司。 延伸查詢![new window](/gs32/images/newin.png) | 3. | Wilkie, William L.(1994)。Consumer Behavior。John Wiley and Sons。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Stephenson, William(1953)。The Study of Behavior: Q-Technique and Its Methodology。Chicago:The University of Chicago Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書論文1. | Lutz, Richard J.(1991)。The Role of Attitude Theory in Marketing。Perspective in Customer Behavior。Upper Saddle River, NJ。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |