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題名：以色彩喜好作業探索偏好與視線軌跡的關係
書刊名：廣告學研究
作者：唐大崙／李天任 引用關係／蔡政旻
作者(外文)：Tang, Da-lun／Lee, Tien-rein／Tsai, Chung-min
出版日期：2006
卷期：25
頁次：頁55-79
主題關鍵詞：色彩喜好；眼球追蹤；凝視時間；凝視次數；Color preference；Eye tracking；Fixation counts；Fixation time
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:11
  • 點閱點閱:229
期刊論文
1.黃雅卿(19970600)。1996色彩嗜好調查研究報告。臺中商專學報，29，265-294。  延伸查詢new window
2.Hess, E. H.、Polt, J. M.(1960)。Pupil size as related to interest value of visual stimuli。Science，132(3423)，349-350。  new window
3.Langton, Stephen R. H.、Watt, Roger J.、Bruce, Vicki(2000)。Do the Eyes Have It? Cues to the Direction of Social Attention。Trends in Cognitive Science，4(2)，50-59。  new window
4.Antes, J. R.(1974)。The time course of picture viewing。Journal of Experimental Psychology，103(1)，62-70。  new window
5.Adams, R. J.(1987)。An evaluation of color preference in early infancy。Infant Behavior & Development，10(2)，143-150。  new window
6.Simms, Thos M.(1967)。Pupillary Response of Male and Female Subjects to Papillary Difference in Male and Female Picture Stimuli。Perception & Psychophysics，2(11)，553-555。  new window
7.賴瓊琦(19870300)。色彩意象調查及分析。臺北工專學報，20，221-245。  延伸查詢new window
8.Peavler, W. S.、Janisse, M. P.(1974)。Pupillary Research Today: Emotion in the Eye。Psychology Today，7，60-63。  new window
9.Hoffman, James E.、Subramaniam, Baskaran(1995)。The role of visual attention in saccadic eye movements。Perception & Psychophysics，57(6)，787-795。  new window
10.Morandi, Anthony J.、Mackworth, Norman H.(1967)。The Gaze Selects Informative Details within Pictures。Perception & Psychophysics，2(11)，547-552。  new window
11.Saito, M.(1996)。A Comparative Study of Color Preferences in Japan, China and Indonesia, with Emphasis on the Preference for White。Perceptual and Motor Skills，83(1)，115-128。  new window
12.Henderson, John M.、Hollingworth, Andrew(1999)。High-level Scene Perception。Annual Review of Psychology，50(1)，243-271。  new window
13.Taft, C.(1997)。Color meaning and context: Comparisons of semantic ratings of colors on samples and objects。Color Research and Application，22(1)，40-50。  new window
14.陳俊宏、黃雅卿(19960700)。色彩嗜好調查研究報告。國立雲林技術學院學報，5(2)，95-105。  延伸查詢new window
15.劉智美(19891000)。高中生的色彩情感研究。臺中師院學報，3，503-534。new window  延伸查詢new window
16.賴瓊琦(19950300)。色彩喜好及聯想調查研究。臺北技術學院學報，28(1)，399-411。  延伸查詢new window
17.李素馨、何英齊(20000700)。應用瞳位追蹤方法建立景觀偏好模式之研究。造園學報，6(1/2)，71-89。new window  延伸查詢new window
18.Thurstone, L. L.(1927)。A law of comparative judgment。Psychological Review，34(4)，273-286。  new window
19.Shimojo, S.、Simion, C.、Shimojo, E.、Scheier, C.(2003)。Gaze bias both reflects and influences preference。Nature Neuroscience，6(12)，1317-1322。  new window
20.Camgoz, N.、Yener, C.、Guvenc, D.(2002)。Effects of Hue, Saturation, and Brightness on Preference。Color Research and Application，27，199-207。  new window
21.Posner, M. I.(1980)。Orienting of attention。Quarterly Journal of Experimental Psychology，32(1)，3-25。  new window
22.Just, M. A.、Carpenter, P. A.(1976)。Eye Fixations and Cognitive Processes。Cognitive Psychology，8(4)，441-480。  new window
23.Pieters, Rik、Rosbergen, Edward、Wedel, Michel(1999)。Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory。Journal of Marketing Research，36(4)，424-438。  new window
24.王彥熙、王乃巧(1999)。台北市大學女學生對外出之色彩喜好分析研究。華岡紡織期刊，6，39-46。  延伸查詢new window
25.Baker, M. A.,、Loeb, M.(1973)。Implicati ons of measurement of eye fixations for a psychophysics of form perception。Perception & Psychophysics，13，185-192。  new window
26.Deubel, H.,、Schneider, W. X.(1996)。Saccad e target selection and object recognition:Evidence for a common attentional mechanism。Visual Research，36，1827-1837。  new window
27.Dittmar, M.(2001)。Changing colour preferences with aging:A comparative study on younger and older native Germans aged 19-90 years。Gerontology，47(4)，219-226。  new window
28.Henderson, J. M.、Hollingworth, A.、Weeks, P. A.(1999)。The effects of semantic consistency on eye movements during complex scene viewing。Journal of Experimental Psychology: Human Perception & Performance，25 (1)，210-228。  new window
29.Hood, B. M.(1998)。An eye direction detector triggers shifts of visual attention in human infants。Psychological Science，9，131-134。  new window
30.Lee, S.,、Barnes, H.(1990)。Using color preferences in magazine advertising。Journal of Advertising Research，12，25-30。  new window
31.Perrett, D. I.(1992)。Organization and functions of cells responsive to faces in the temporal cortex。Philosophical Transaction of Royal Society London Serial B，335，23-30。  new window
32.Roper, T. J.,、Marples, N. M.(1996)。Colour preference of domestic chicks in relation to food and water presentation。Applied Animal Behaviour Science，54，207-213。  new window
33.Vecera, S. P.,、Johnson, M. H.(1995)。Gaze detection and the cortical processing of faces:evidence from infants and adults。Visual Cognition，2，59-87。  new window
34.Volkmann, F. C.(1986)。Human visual suppression。Vision Research，26，1401-1416。  new window
會議論文
1.李天任(2001)。運用色票與實景在色彩心理反應研究之差異性比較。色彩學研討會--色彩設計、應用與科學研討會，(會議日期: 2001/07/19-07/21)。  延伸查詢new window
2.Salvucci, Dario D.、Anderson, John R.(1998)。Tracing Eye Movement Protocols with Cognitive Process Models。The Twentieth Annual Conference of the Cognitive Science Society。Lawrence Erlbaum Associates。923-928。  new window
3.李素馨、李繼勉(2001)。景觀構圖之生理、心理與生心理評估模式關係之研究337-346。  延伸查詢new window
4.Fernandez, S. R.,、Fairchild, M. D.(2002)。Observer Preferences and Cultural Differences in Color Reproduction of Scenic Images66-72。  new window
圖書
1.李天任(2002)。色彩喜好之探索與應用研究。臺北：亞太圖書出版社。  延伸查詢new window
2.Cheskin, Louis(1954)。How to Color-tune Your Home。New York, NY：Macmillan。  new window
3.Yarbus, A. L.、Haigh, B.、Rigss, L. A.(1967)。Eye movements and vision。New York, NY：Plenum press。  new window
4.Berlin, B.,、Kay, P.(1991)。Basic color terms。Berkeley,CA：University of California Press。  new window
5.Boynton, R. M.(1992)。Human color vision。Washington, DC：Optical Society of America Press。  new window
圖書論文
1.Wolverton, G. S.、Zola, D. A.(1983)。The temporal characteristics of visual information extraction during reading。Eye Movements in Reading: Perceptual and Language Processes。New York：Academic Press。  new window
 
 
 
 
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