本研究以墾丁國家公園遊客為研究對象，主要目的在探討墾丁國家公園遊客之旅遊動機，以方便取樣之方式，發出問卷500份問卷，回收443份，扣除回答不完整或回答一致性之問卷51份，有效問卷為392份，有效回收率為78.40%。資料處理工具採描述統計、項目分析、因素分析、信度分析、t考驗及單因子變異數分析等統計方法進行分析資料。經過資料收集與分析後得到以下之結果：（一）人口背景變項，在以男性遊客居多 (56.38%)；年齡以20歲以下居多 (45.15%)；教育程度以高中/職最多 (43.62%)，職業以學生者居多數 (64.03%)；以未婚者為主 (75.51%)；在平均每月收入部分，以20,000元以下最多(61.48%)。（二）旅遊動機經因素分析後得到心理動機、人際關係動機、生理動機與知識技能動機等四個構面。（三）不同性別、年齡、婚姻狀況、教育程度、職業與每月平均收入在旅遊動機因素皆達顯著差異。

The purpose of this study was to investigate travellers' motivation factors to Kenting National Park. The subjects of the study were retrieved from Kenting National Park's tourists. Total 500 questionnaires were administered, and 392 effective questionnaires were collected. The responded rate reported 78.40% and the effective rate 78.40% respectively. Data was analyzed by description statistics, factor analysis, reliability analysis, t-test and One-Way analysis of variance. The results showed that (a) the majority groups within this study were male tourists, which was 56.38%; the age of 20 consisted 45.15%; the high school education level consisted 43.62%; students consisted 64.03%, 61.48% revealed salary under NTD20,000, and finally unmarried respondents contributed 75.51% as well. (b) Kenting National Park tourist's travel motivation factors were classified into four categories, which were psychological motive factor, interpersonal relationships motive factor, physiological motive factor, knowledge and skill motive factor. (c) there was significant difference reported among travel motivation and gender, age, marital status, educational degree, occupation, and average month income.