According to the obvious rise in GPD and no work on weekend, people in Taiwan has a great change in need of recreation and dynamic or motionless entertainments; emphasizes on the importance on those things. In modern society, humans want to release the pressure by long-time working; reduce the burden of mind and improve the harmony with families for the sake of Sedentary Living Style without taking exercise. They year for leisure time in their life, besides outdoor activities, people can also choose other sport center to exercise. But in crowded city, it is difficult to find a good place to exercise because the space is getting smaller. varieties of sports. Small group type and reinforce the concept user’s paying, especially in the urban. Thus, an excellent sport centre can influence men’s wills to participate in sports and recreation directly. Finally, we can achieve the best goal of all people in sports. So that the research takes the 『Action Zone』 in Tai-Mao Shopping Mall for instance with the way of Case Study and Depth Interviewing. The research will analyze the successful business operation strategy of 『Action Zone』. The result shows that Tai-Mao increases its business volume and customers after practicing sports marketing. It can be a paradigm to other public or private sport centre around Taiwan. To find out some management ways and spirit and realize it well.