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題名:運動用品品牌延伸對顧客知覺品牌形象與購買意圖之影響
書刊名:國立體育學院論叢
作者:林秋慧 引用關係
作者(外文):Lin, Chiu-hui
出版日期:2006
卷期:17:3
頁次:頁1-15
主題關鍵詞:運動用品品牌延伸品牌形象購買意圖Sports goodsBrand extensionBrand imagePurchase intension
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:19
  • 點閱點閱:13
期刊論文
1.Martínez, Eva、De Chernatony, Leslie(2004)。The effect of brand extension strategies upon brand image。Journal of Consumer Marketing,21(1),39-50。  new window
2.Tauber, E. M.(1991)。Brand Franchise Extension: New Product Benefits from Existing Brand Names。Business Horizons,24(2),36-41。  new window
3.John, D. R.、Loken, B.(1993)。Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?。Journal of Marketing,57(3),71-84。  new window
4.Dawar, N.(1996)。Extensions of Broad Brands: The Role of Retrieval in Evaluations of Fit。Journal of Consumer Psychology,5(2),189-207。  new window
5.Gronhaug, K.、Hem, L.、Lines, R.(2002)。Exploring the impact of product category risk and consumer knowledge in brand extensions。Journal of Brand Management,9(6),463-476。  new window
6.Park, J.-W.、Kirn, K.(2001)。Role of consumer relationships with a brand in brand extensions: some exploratory findings。Advances in Consumer Research,52(3),211。  new window
7.Quelch, John A.、Kenny, David(1994)。Extend profits, not product lines。Harvard Business Review,72(5),153-160。  new window
8.Van Riel, A. C. R.、Lemmink, J.、Ouwersloot, H.(2001)。Consumer Evaluations of Service Brand Extensions。Journal of Service Research,5(2),220-231。  new window
9.Klink, Richard R.、Smith, Daniel C.(2001)。Threats to the external validity of brand extension research。Journal of Marketing Research,38(3),326-335。  new window
10.Milewica, John、Herbig, Paul(1994)。Evaluating the brand extension decision using a model of reputation building。Journal of Product & Brand Management,3(1),39-47。  new window
11.Muthukrishnan, A. V.、Weitz, B. A.(1991)。Role of product knowledge in evaluation of brand extension。Advances in Consumer Research,18(1),407-413。  new window
12.The Economist(1990)。Brand-Stretching Can Be Fun - and Dangerous。The Economist,315(7653),73-74。  new window
13.Aaker, David A.(1990)。Brand Extensions: The Good, the Bad, and the Ugly。MIT Sloan Management Review,31(4),47-56。  new window
14.何雍慶、蘇子炘、張永富(20040900)。消費者體驗與訊息處理路徑對品牌延伸購買態度之影響。行銷評論,1(1),1-20。new window  延伸查詢new window
15.Farquhar, P. H.(1990)。Managing Brand Equity。Journal of Advertising Research,30(4),7-12。  new window
16.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。  new window
17.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
18.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing,54(1),27-41。  new window
19.Richardson, P. S.、Dick, A. S.、Jain, A. K.(1994)。Extrinsic and Extrinsic Cue Effect on Perceptions of Store Brand Quality。Journal of Marketing Research,58(4),28-36。  new window
20.Park, Choong Whan、Milberg, Sandra、Lawson, Robert(1991)。Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency。Journal of Consumer Research,18(2),185-193。  new window
21.Smith, Daniel C.、Park, C. Whan(1992)。The Effects of Brand Extensions on Market Share and Advertising Efficiency。Journal of Marketing Research,29(3),296-313。  new window
22.Tauber, Edward M.(1988)。Brand Leverage: Strategy for Growth in a Cost-Control World。Journal of Advertising Research,28(4),26-30。  new window
23.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。  new window
24.Broniarczyk, S. M.、Alba, J. W.(1994)。The Importance of the Brand Extension。Journal of Marketing Research,31(May),214-228。  new window
圖書
1.Kotler, R.(2004)。Marketing Management: Analysis, Planning, Implementation, and Control。NY:Prentice Hall。  new window
2.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
3.Neumeier, Marty、邱順應(2005)。品牌魔力丸。臺北:藍鯨。  延伸查詢new window
 
 
 
 
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