| 期刊論文| 1. | Kwon, W.-S.、Lennon, S. J.(2009)。What induces online loyalty? Online versus offline brand images。Journal of Business Research，62(5)，557-564。   | | 2. | Roy, D. P.、Cornwell, T. Bettina(2003)。Brand equity's influence on responses to event sponsorships。Journal of Product & Brand Management，12(6)，377-393。 | | 3. | Hartman, Katherine B.、Spiro, Rosann L.(2005)。Recapturing store image in customer-based store equity: A construct conceptualization。Journal of Business Research，58(8)，1112-1120。 | | 4. | Kumar, A.、Lee, H. J.、Kim, Y. K.(2009)。Indian consumers' purchase intention toward a united states versus local brand。Journal of Business Research，62(5)，521-527。 | | 5. | Kim, H. B.、Kim, W. G.、An, J. A.(2003)。The Effect of Consumer-based Brand Equity on Firms' Financial Performance。Journal of Consumer Marketing，20(4)，335-351。 | | 6. | Lien, Che-hui、Wen, Miin-jye、Huang, Li-ching、Wu, Kuo-lung(20151200)。Online Hotel Booking: The Effects of Brand Image, Price, Trust and Value on Purchase Intentions。Asia Pacific Management Review，20(4)，210-218。 | | 7. | Schivinski, Bruno、Dabrowski, Dariusz(2015)。The impact of brand communication on brand equity through Facebook。Journal of Research in Interactive Marketing，9(1)，31-53。 | | 8. | Kerin, R. A.、Varadarajan, P. R.、Peterson, R. A.(1992)。First-mover advantage: a synthesis, conceptual framework and research propositions。Journal of Marketing，56(4)，33-52。 | | 9. | Ailawadi, Kusum L.、Keller, Kevin Lane(2004)。Understanding retail branding: Conceptual insights and research priorities。Journal of Retailing，80(4)，331-342。 | | 10. | Schuitema, Geertje、De Groot, Judith I. M.(2015)。Green consumerism: the influence of product attributes and values on purchasing intentions。Journal of Consumer Behaviour，14(1)，57-69。 | | 11. | Han, Sung Ho、Nguyen, Bang、Lee, Timothy J.(2015)。Consumer-based Chain Restaurant Brand Equity, Brand Reputation, and Brand Trust。International Journal of Hospitality Management，50，84-93。 | | 12. | 李啟誠、高瑞新、蔡玉娟(20160300)。有機食品之購買動機、態度形成與購買意圖之研究。國立金門大學學報，6(1)，1-30。 延伸查詢 | | 13. | 吳立偉、李明煌、張榮庭、林于程(2017)。探討消費者購買自有品牌商品意願之研究：以來源國形象與商品類別為干擾變數。東海管理評論，19(1)，129-164。 延伸查詢 | | 14. | Halkias, G.、Davvetas, V.、Diamantopoulos, A.(2016)。The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference。Journal of Business Research，69(9)，3621-3628。 | | 15. | 楊惠娥、侯心雅(20160300)。五流管理、來源國形象、延伸性產品與顧客忠誠關係之研究--以臺灣黑貓宅急便為例。顧客滿意學刊，12(1)，33-64。 延伸查詢 | | 16. | Kim, Seongseop Sam、Choe, Ja Young Jacey、Petrick, James F.(2018)。The Effect of Celebrity on Brand Awareness, Perceived Quality, Brand Image, Brand Loyalty, and Destination Attachment to a Literary Festival。Journal of Destination Marketing & Management，9，320-329。 | | 17. | Sasmita, Jumiati、Mohd Suki, Norazah(2015)。Young consumers' insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image。International Journal of Retail & Distribution Management，43(3)，276-292。 | | 18. | Lardinoit, T.、Derbaix, C.(2001)。Sponsorship and recall of sponsors。Psychology and Marketing，18(2)，167-190。 | | 19. | 丁心嵐(20170900)。越南經濟發展概況與市場商機之研析。經濟前瞻，173，104-110。 延伸查詢 | | 20. | Çifci, S.、Ekinci, Y.、Whyatt, G.、Japutra, A.、Molinillo, S.、Siala, H.(2016)。A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands。Journal of Business Research，69(9)，3740-3747。 | | 21. | Vendrell-Herrero, F.、Gomes, E.、Collinson, S.、Parry, G.、Bustinza, O. F.(2018)。Selling digital services abroad: How do extrinsic attributes influence foreign consumers' purchase intentions?。International Business Review，27(1)，173-185。 | | 22. | Van Quaquebeke, N.、Becker, J. U.、Goretzki, N.、Barrot, C.(2019)。Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns。Journal of Business Ethics，156(2)，357-376。 | | 23. | Pereira, J. M.、Madureira, A. J.、Vieira, A.、Ramos, I.(2005)。Abdominal tuberculosis: imaging features。European journal of radiology，55(2)，173-180。 | | 24. | San Martín, Héctor、Herrero, A.、García de los Salmones, María del Mar(2019)。An integrative model of destination brand equity and tourist satisfaction。Current Issues in Tourism，22(16)，1992-2013。 | | 25. | Mishra, P.、Prabhala, N.、Rajan, R. G.(2019)。The relationship dilemma: Organizational culture and the adoption of credit scoring technology in Indian banking。SSRN Electronic Journal。 | | 26. | Iglesias, O.、Markovic, S.、Singh, J. J.、Sierra, V.(2019)。Do customer perceptions of corporate services brand ethicality improve brand equity? Considering the roles of brand heritage, brand image, and recognition benefits。Journal of Business Ethics，154(2)，441-459。 | | 27. | Lee, J.、Kim, Y.(2018)。"A Newcomer" versus "First Mover": Retail Location Strategy for Differentiation。The Professional Geographer，70(1)，22-33。 | | 28. | Islam, J. U.、Rahman, Z.、Hollebeek, L. D.(2018)。Consumer engagement in online brand communities: a solicitation of congruity theory。Internet Research，28(1)，23-45。 | | 29. | Gaustad, T.、Samuelsen, B. M.、Warlop, L.、Fitzsimons, G. J.(2019)。Too much of a good thing? Consumer response to strategic changes in brand image。International Journal of Research in Marketing，36(2)，264-280。 | | 30. | Ebrahim, R.、Ghoneim, A.、Irani, Z.、Fan, Y.(2016)。A brand preference and repurchase intention model: the role of consumer experience。Journal of Marketing Management，32(13/14)，1230-1259。 | | 31. | Dragomir, C.、Lau, Y. Y.(2018)。Implications of Cultural Awareness in Transport: Comparative Study of Halal Food Supply Chain in Hong Kong and Romania。Annals of Constanta Maritime University，27(223)，123-130。 | | 32. | Davies, G.、Mete, M.、Whelan, S.(2018)。When employer brand image aids employee satisfaction and engagement。Journal of Organizational Effectiveness: People and Performance，5(1)，64-80。 | | 33. | Costa, C.、Carneiro, J.、Goldszmidt, R.(2016)。A contingent approach to country-of-origin effects on foreign products evaluation: Interaction of facets of country image with product classes。International Business Review，25(5)，1066-1075。 | | 34. | Anning-Dorson, T.(2018)。Innovation and competitive advantage creation: The role of organisational leadership in service firms from emerging markets。International Marketing Review，35(4)，580-600。 | | 35. | Akroush, M. N.、Zuriekat, M. I.、Al Jabali, H. I.、Asfour, N. A.(2019)。Determinants of purchasing intentions of energy-efficient products: The roles of energy awareness and perceived benefits。International Journal of Energy Sector Management，13(1)，128-148。 | | 36. | 劉晉彰、郭中麟(20170600)。臺灣連鎖餐飲加盟品牌策略建構之商業模式研究。國立虎尾科技大學學報，33(4)，81-96。 延伸查詢 | | 37. | 蔣謹安、許言(20180700)。以服務設計工具分析便利商店之服務品質與顧客滿意度。工業設計，46(1)=138，32-37。 延伸查詢 | | 38. | 陳恒毅、王永在(20180300)。民眾選擇游泳池商店形象上考量因素之研究。危機管理學刊，15(1)，55-66。 延伸查詢 | | 39. | 凃怡姿、謝奇明、謝奇任(20180300)。形象廣告溝通效果之重要影響因素：以2015與2016年國軍形象廣告為例。中國廣告學刊，23，38-69。 延伸查詢 | | 40. | 周文玲、梁景筑(20190300)。旅行社品牌形象對顧客知覺風險影響之研究--兼論顧客涉入程度之干擾效果。華人經濟研究，17(1)，1-15。 延伸查詢 | | 41. | Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of Advertising Research，32(6)，6-12。 | | 42. | 王永才、諸承明(20160400)。服務品質對顧客滿意度影響之研究--以企業社會責任及企業形象為干擾變項。中原企管評論，14(1)，25-53。 延伸查詢 | | 43. | Hellier, Phillip K.、Geursen, Gus M.、Carr, Rodney A.、Rickard, John A.(2003)。Customer repurchase intention: A general structural equation model。European Journal of Marketing，37(11/12)，1762-1800。 | | 44. | Hsieh, Ming-huei、Pan, Shan-Ling、Setiono, Rudy(2004)。Product-, corporate-, and country-image dimensions and purchase behavior: A multicountry analysis。Journal of the Academy of Marketing Science，32(3)，251-270。 | 學位論文| 1. | 呂大衛(1993)。我國民營國際快遞業先驅者優勢與競爭對比之研究(碩士論文)。國立交通大學。 延伸查詢 | | 2. | 黎氏英(2017)。越南消費者對中文品牌來源國形象之研究(碩士論文)。中原大學。 延伸查詢 | | 3. | 劉玉芬(2011)。共同設計與產品創新對品牌知覺價值與購買意願之研究--以品牌偏好為干擾變數(碩士論文)。國立成功大學。 延伸查詢 | | 4. | 歐碧雲(2016)。企業社會責任、企業形象與品牌忠誠 之研究--以T銀行為例(碩士論文)。逢甲大學。 延伸查詢 | | 5. | 陳律道(2009)。以個案研究探討技術領先、資產先佔及買方轉換成本之使用時機(碩士論文)。國立交通大學。 延伸查詢 | | 6. | 林振明(2007)。新進者在新產品的競爭優勢探討--以薄型光碟機產業為例(碩士論文)。元智大學。 延伸查詢 | 圖書| 1. | Christensen, C. M.(1997)。The innovator's dilemma。Harvard Business School Press。 | | 2. | Keller, K. L.(2003)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Englewood Cliffs, NJ：Pearson。 | | 3. | Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。 | 其他| 1. | Moriuchi, E.，Chung, C.(2018)。Beyond Country-of-Origin: An Empirical Study on the Factors that Affect American Consumers' Attitude and Purchasing Intentions: An Abstract，Cham：Springer。 | | 2. | Hallem, Y.，Arfi, W. B.，Guizani, H.(2018)。How do Emotions Influence Brand Attachment? The Mediation Role of Brand Authenticity: An Abstract，Cham：Springer。 | | 3. | 中華民國駐胡志明市臺北經濟文化辦事處(2018)。越南消費者對零食與啤酒等項目之消費需求增加，https://www.taiwanembassy.org/vnsgn/post/16819.html。 延伸查詢 | | 4. | 經濟部全球台商服務網(2018)。本(2018)年7月份越南外資現況，http://twbusiness.nat.gov.tw/news.do?id=394461198。 延伸查詢 | 圖書論文| 1. | Farquhar, P. H.、Herr, P. M.(1993)。The dual structure of brand associations。Brand equity and advertising: Advertising's role in building strong brands。Hillsdale, NJ：Erlbaum。 | | 2. | Sun, S.、Sun, N.(2018)。First-Move Advantage and Second-Move Advantage。Management Game Theory。Springer。 | | 3. | Papadopoulos, N.(2018)。Country, Product-Country, Country-of-Origin, BRAND ORIGIN, or Place Image?。Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity。 | |