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題名：Cause-Effect among Relationship Selling Behaviors, Trust and Relationship Value: A Study of International Airlines in Taiwan
書刊名：Pan-Pacific Management Review
作者：陳澤義／陳啟斌 引用關係／曾瀞儀
作者(外文)：Chen, Tser-Yieth／Chen, Chie-Bein／Tsung, Ching-Yi
出版日期：2007
卷期：10:2
頁次：頁1-28
主題關鍵詞：關係銷售行為；信任；關係價值；關係行銷；Relationship selling behavior；Trust；Relationship value；Relationship marketing
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:38
  • 點閱點閱:25
期刊論文
1.O'Brien, L.、Jones, C.(1995)。Do Rewards Really Create Loyalty?。Harvard Business Review，73(3)，75-82。  new window
2.De Wulf, K.、Odekerken-Schröder, G.、Iacobucc, D.(2001)。Investment in Consumer Relationships: A Cross-Country and Cross-Industry Explanation。Journal of Marketing，65(4)，33-50。  new window
3.Bendapudi, N.、Berry, L. L.(1997)。Customers' motivations for maintaining relationships with service providers。Journal of Retailing，73(1)，15-37。  new window
4.Gwinner, K. P.、Gremler, D. D.、Bitner, M. J.(1998)。Relational Benefits in Service Industries: The Customer's Perspective。Journal of the Academy of Marketing Science，26(2)，101-114。  new window
5.Batra, Rajeev、Sinha, Indrajit(2000)。Consumer-level factors moderating the success of private label brands。Journal of Retailing，76(2)，175-191。  new window
6.Peterson, Robert A.(1995)。Relationship marketing and the consumer。Journal of the Academy of Marketing Science，23(4)，278-281。  new window
7.Reynolds, Kristy E.、Beatty, Sharon E.(1999)。Customer Benefits and Company Consequences of Customer-Salesperson Relationships in Retailing。Journal of Retailing，75(1)，11-32。  new window
8.Houston, Franklin S.、Gassenheimer, Jule B.(1987)。Marketing and Exchange。Journal of Marketing，51(4)，3-18。  new window
9.Tax, Stephen S.、Brown, Stephen W.、Chandrashekaran, Murali(1998)。Customer evaluations of service complaint experiences: implications for relationship marketing。Journal of Marketing，62(2)，60-76。  new window
10.Dorsch, Michael J.、Swanson, Scott R.、Kelley, Scott W.(1998)。The Role of Relationship Quality in the Stratification of Vendors as Perceived by Customers。Journal of the Academy of Marketing Science，26(2)，128-142。  new window
11.Garbarino, Ellen、Johnson, Mark S.(1999)。The Different Roles of Satisfaction, Trust and Commitment for Relational and Transactional Consumers。Journal of Marketing，63，70-87。  new window
12.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing，54(3)，68-81。  new window
13.Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing，61(2)，35-51。  new window
14.Sirdeshmukh, Deepak、Singh, Jagdip、Sabol, Barry(2002)。Consumer trust, value, and loyalty in relational exchanges。The Journal of Marketing，66(1)，15-37。  new window
15.Anderson, J. C.、Gerbing, D. W.(1998)。Structural Equation Modeling in Practice: A Review and Recommended Two-step Approach。Psychological Bulletin，103(3)，411-423。  new window
16.Heskett, James L.、Jones, Thomas O.、Loveman, Gary W.、Sasser, W. Earl Jr.、Schlesinger, Leonard A.(1994)。Putting the Service-Profit Chain to Work。Harvard Business Review，72(2)，164-174。  new window
17.Ravald, Annika、Grönroos, Christian(1996)。The value concept and relationship marketing。European Journal of Marketing，30(2)，19-30。  new window
18.Anderson, James C.、Narus, James A.(1990)。A model of distributor firm and manufacturer firm working partnerships。Journal of Marketing，54(1)，42-58。  new window
19.Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing，58(2)，1-19。  new window
20.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。  new window
21.Burton, Scot、Lichtenstein, Donald R.、Netemeyer, Richard G.、Garretson, Judith A.(1998)。A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates。Journal of the Academy of Marketing Science，26(4)，293-306。  new window
22.方世榮(20021200)。關係價值、關係品質與忠誠度之探討--零售銀行業的實證研究。管理學報，19(6)，1097-1130。new window  延伸查詢new window
23.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review，73(6)，88-99。  new window
學位論文
1.Hogan, John E.(1998)。Assessing Relationship Value in Business Markets(博士論文)。University of North Carolina。  new window
圖書
1.Berry, L. L.、Shostack, G. L.、Upah, G. D.(1983)。Emerging perspectives on services marketing。Chicago：American Marketing Association。  new window
2.Jöreskog, Karl G.、Sörbom, Dag(1984)。Analysis of linear structural relationship by maximum likelihood。Chicago, IL：Scientific Press。  new window
3.Festinger, Leon(1957)。A Theory of Cognitive Dissonance。Stanford University Press。  new window
4.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
圖書論文
1.Zucker, L. G.(1986)。Production of trust: Institutional sources of economic structure。Research in Organizational Behavior。Greenwich, CT：JAI Press。  new window
 
 
 
 
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