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題名:服務補救和關係銷售行為對顧客信任、滿意和忠誠度的影響
作者:洪榮松
作者(外文):Hung, Jung-Sung
校院名稱:國立交通大學
系所名稱:管理科學系所
指導教授:張家齊
學位類別:博士
出版日期:2018
主題關鍵詞:銀行業服務補救關係銷售行為關係行銷忠誠度Banking industryService recoveryRelational selling behaviorRelationship marketingCustomer loyalty
原始連結:連回原系統網址new window
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  • 點閱點閱:3
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