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題名:女性消費者對身體保養品之顧客滿意度及再購意願影響因素之研究
書刊名:創新與管理
作者:廖明坤陳佳琪
作者(外文):Liao, Ming-kungChen, Chia-chi
出版日期:2007
卷期:4:2
頁次:頁187-211
主題關鍵詞:衝動性購買顧客滿意度再購意願來源國形象廠商聲譽
原始連結:連回原系統網址new window
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  • 點閱點閱:31
期刊論文
1.MacInnis, Deborah J.、Rao, Ambar G.、Weiss, Allen M.(2002)。Assessing When Increased Media Weight of Real-world Advertisements Helps Sales。Journal of Marketing Research,39(4),391-407。  new window
2.Tsiros, Michael、Mittal, Vikas(2000)。Regret: A model of its antecedents and a consequences in consumer decision making。Journal of Consumer Research,26,401-417。  new window
3.Davidow, Moshe(2003)。Have you heard the word? The effect of word of mouth on perceived justice, satisfaction and repurchase intentions following complaint handling。Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior,16(1),67-80。  new window
4.Kristensen, Kai、Martensen, Anne、Gronholdt, Lars(2000)。Customer satisfaction measurement at post denmark: Results of application of the European customer satisfaction index methodology。Total Quality Management,11(7),1007-1015。  new window
5.Yoon, Eunsang、Guffey, Hugh J.、Kijewski, Valerie(1993)。The effects of information and company reputation on intentions to buy a business service。Journal of Business Research,27(3),215-228。  new window
6.Zajonc, R. B.、Markus, H.(1982)。Affective and cognitive factors in preferences。Journal of Consumer Research,9(2),123-131。  new window
7.張威龍、蕭君華(20030900)。後悔、滿意、再購意願及抱怨意圖的關係。科技學刊,12(5),333-346。  延伸查詢new window
8.Shapiro, Carl(198311)。Premiums of High Quality Products as Returns to Reputations。Quarterly Journal of Economics,98,659-679。  new window
9.Anderson, Eugene W.(198805)。Customer Satisfaction and Word of Mouth。Journal of Service Research,1,5-17。  new window
10.Bowman, Douglas、Naraydas, Das(2001)。Managing Customer-Initiated Contacts with Manufaccturers: The Impact on Share of Category Requirements & Word-of-Mouth Behavior。Journal of Marketing Research,38(2),281-297。  new window
11.Brown, S. P.(1995)。The Moderating Effects of In Suppliers/Out Suppliers Status on Organizational Buyer Attitudes。Journal of the Academy of Marketing Science,23(2),170-181。  new window
12.Cardozo, R. N.(1965)。An Experimental Study of Customer Effort, Expection and Satisfaction。Journal of Marketing Research,2(3),244-249。  new window
13.Gustafsson, Anders、Johnson, Michael D.(2002)。Measuring & Managing the satisfaction- Loyalty- Performance links at Volvo。Journal of Targeting, Measurement and Analysis for Marketing,10,249-258。  new window
14.Inman, Jeffrey J.、Dyer, James S.、Jia, Jianmin(1997)。A Generalized Utiltity Model of Disappointment and Regret Effects on Post-Choice Valuation。Marketing Science,16(2),97-111。  new window
15.Omar, O.、Kent, A.(2001)。International Airport Influences and Impulse Shopping: Trait and Normative Approach。International Journal of Retailing and Distribution Management,29(5),226-235。  new window
16.Wirtz, Jochen、Chew, Patricia(2002)。The Effects of Incentives, Deal Proneness, Satisfaction and Tie Strength on Word-of-mouth Behaviour。International Journal of Service Industry Management,13(2),141-162。  new window
17.Gaski, J. F.(1986)。Interrelations among a channel entity's power sources: impact of the exercise of reward and coercion on expert, referent, and legitimate power sources。Journal of Marketing Research,23(1),62-77。  new window
18.Hunt, Shelby D.(1976)。The Nature and Scope of Marketing。Journal of Marketing,40(3),17-28。  new window
19.Bei, L. T.、Chiao, Y. C.(2001)。An Integrated Model for the Effects of Perceived Product, Perceived Service Quality, and Perceived Price Fairness on Consumer Satisfaction and Loyalty。Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior,14(1),125-140。  new window
20.Bayley, G.、Nancarrow, C.(1998)。Impulse purchasing: A qualitative exploration of the phenomenon。Qualitative Market Research: An International Journal,1(2),99-114。  new window
21.Macdonald, Emma K.、Sharp, Byron M.(2000)。Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication。Journal of Business Research,48(1),5-15。  new window
22.Gardner, Meryl Paula、Rook, Dennis W.(1988)。Effects of Impulse Purchases on Consumers' Affective States。Advances in Consumer Research,15(1),127-130。  new window
23.Harrison-Walker, L. Jean(2001)。The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment as Potential Antecedents。Journal of Service Research,4(1),60-75。  new window
24.Westbrook, Robert A.(1987)。Product/Consumption-Based Affective Responses and Postpurchase Processes。Journal of Marketing Research,24(3),258-270。  new window
25.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
26.Mittal, Vikas、Kamakura, Wagner A.(2001)。Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics。Journal of Marketing Research,38(1),131-142。  new window
27.Fombrun, Charles、Shanley, Mark(1990)。What's in a Name? Reputation Building and Corporate Strategy。The Academy of Management Journal,33(2),233-258。  new window
28.Gelb, Betsy D.、Sundaram, Suresh(2002)。Adapting to "Word of Mouse"。Business Horizons,45(4),21-25。  new window
29.Anand, P.、Holbrook, M. B.、Stephens. D.(1988)。The formation of affective judgments: The cognitive-affective model versus the independence hypothesis。Journal of Consumer Research,15(3),386-391。  new window
30.Durvasula, S.、Lysonski, Steven、Mehta, Subhash C.、Tang, Buck P.(2004)。Forging Relationships with Services--The Antecedents that Have an Impact on Behavioural Outcomes in the Life Insurance Industry。Journal of Financial Services Marketing,8(4),314-326。  new window
會議論文
1.Li, W. K.、Monroe, K. B.(1992)。The role of country of origin information on buyers' product evaluation: an in-depth interview approach。American Marketing Association Educators' Conference,274-280。  new window
研究報告
1.徐光達(2000)。青少年成菸衛生教育模式之建立與評估--從生活形態與消費行為談起。  延伸查詢new window
學位論文
1.陳仲熙(1998)。產品知識及來源國形象對顧客滿意度之影響(碩士論文)。國立政治大學。  延伸查詢new window
2.周凡鈞(2003)。休閒健康俱樂部顧客滿意度、便利性、 口碑、與再購相關性之研究--以大台北地區為例(碩士論文)。中國文化大學,台北市。  延伸查詢new window
3.黃詩弦(2002)。國際觀光飯店企業聲譽、顧客知覺風險、期望服務品質及再購意願之研究(碩士論文)。國立雲林科技大學。  延伸查詢new window
4.潘靜中(2001)。流行資訊的形成與影響(碩士論文)。輔仁大學。  延伸查詢new window
5.王仁怡(2005)。行銷通路權力、協力關係、成員滿意度與通路績效關係之研究--第三代行動電話廠商實證(碩士論文)。國立臺北科技大學。  延伸查詢new window
6.洪偉凌(2005)。消費者之顧客滿意度及再購意願影響因素之研究--以健康食品為例(碩士論文)。實踐大學。  延伸查詢new window
7.張凱揚(2004)。廠商知名度、產品知名度與代言人可信度對成藥購買意願的影響(碩士論文)。長庚大學。  延伸查詢new window
8.許甄玲(2005)。遊憩消費者的知覺服務品質、滿意度與口碑、再購意圖關係之研究(碩士論文)。國立高雄第一科技大學。  延伸查詢new window
9.黃志華(2004)。顧客關係管理之多重服務通路對顧客滿意度影響之研究--以行動通訊產業為例(碩士論文)。世新大學。  延伸查詢new window
10.黃怡瑄(2003)。影響顧客滿意程度與品牌忠誠度之因素研究--以化妝品產業為例(碩士論文)。實踐大學。  延伸查詢new window
11.鄭謝雄(1998)。廣告主/代理商選擇網路廣告聯播機制重視因素之研究(碩士論文)。國立中山大學。  延伸查詢new window
12.林素蘭(2005)。顧客滿意度、品牌忠誠度對再購意願之影響--以汽車銷售業為例(碩士論文)。中原大學。  延伸查詢new window
圖書
1.Lindstrom, Martin、李振昌(2005)。收買感官,信仰品牌:打破商標後,品牌還剩什麼?。台北:商智文化事業股份有限公司。  延伸查詢new window
2.Shimp, Terence A.(2000)。Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications。NY:Harcourt Inc。  new window
3.Simmel, Georg、顧明仁(1985)。金錢、性別、現代身活風格。台北:聯經。  延伸查詢new window
4.Schultz, D. E.、Barnes, B. E.(1999)。Strategic Brand Communication Campaigns。NTC/Contemporary Publishing Group, Inc。  new window
5.Rust, Roland T.、Zahorik, Anothony J.、Keiningham, Timothy L.(1996)。Service Marketing。New York:Mcgraw-Hill。  new window
6.蘆影、李硯祖(2002)。視覺傳達設計欣賞。臺北市:五南圖書。  延伸查詢new window
7.Arndt, Johan(1967)。Word of mouth advertising: A review of the literature。Advertising Research Foundation。  new window
8.黃俊英(2003)。行銷學的世界。台北:天下文化出版社。  延伸查詢new window
9.Keller, Kevin Lane(1998)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。  new window
10.Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。  new window
11.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。  new window
12.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
13.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
14.Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1993)。Consumer Behavior。Dryden Press。  new window
 
 
 
 
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