The study attempted to identify the current status of consumers at Top Swimming School (TSS) and the differences of perceived service quality, satisfaction, and re-purchase intention among various consumers. This study also probed into the correlations as well as causal-relationships among perceived service quality, satisfaction, and re-purchase intention. The research targets are 421 consumers at TSS. Questionnaires consisting of items regarding perceived service quality, satisfaction, and re-purchase intention were administrated to gather information. Data collected were analyzed with t-test, one-way ANOVA, Pearson's correlation, and regression. The results show that consumers at TTS are mostly female, age from 31 to 40, with college degree, and monthly income above NT$ 50,001. Their monthly expenses at TSS range from NT$ 501 to 1,000. Moreover, perceived service quality and satisfaction are significantly distinct among consumers with different ages and different education backgrounds. Finally, there are significant correlations among the perceived service quality, satisfaction, and re-purchase intention of consumers at TSS. In addition, there is also causal relationship among perceived service quality, satisfaction, and re-purchase intention of consumers at TSS.