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題名:藥品供應商危機處理策略評選之研究:模糊理論的應用
書刊名:銘傳學刊
作者:陳耀竹張文淑張桂綸
作者(外文):Chen, Yaw-chuChang, Wen-shuChang, Kuei-lun
出版日期:2007
卷期:16
頁次:頁105-117
主題關鍵詞:藥品供應商危機處理模糊理論Drug providerCrisis managementFuzzy theory
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:28
  • 點閱點閱:22
隨著臺灣健康產業越來越發達,國人用藥的習慣與機會也越來越普遍,但是倘若使用不慎,很可能會產生藥品糾紛。本研究以藥品供應商作為研究對象,試圖找尋藥品供應商在面臨危機時,如何進行決策並建立危機處理之方案。本研究使用三階段問卷,第一階段以及第二階段問卷是進行主要準則與次準則的重要性分析,先找出藥品供應商危機處理時具有重要性的主要準則及次要準則,建構出危機處理策略之層級結構,再訪問四位藥品供應商負責危機處理決策的經理人,對主要準則進行成對比較、次準則的重要性評估以及各方案滿足於次準則之「滿意度」評估,發展出尋找最佳危機處理策略的演算法則。使用成對比較法及模糊德菲法決定主要準則的權重,以模糊多評準決策法進行最適方案之評選後,建議危機處理時的方案依序是「危機關係人之管理」、「建立完整的危機溝通系統」、「危機事件處理」。
With the development of the medical sector in Taiwan, Taiwan's citizens are, on average, taking far more medicine than they used to take in the past. However, if people are careless in the way they use medicines, problems can result. This study examines the decision-making process that pharmaceutical suppliers use when dealing with a crisis and how they develop strategies for crisis management. The fundamental concepts we have adopted include the pairwise comparison, fuzzy Delphi method, fuzzy set theory and multi-criteria decision-making method. With the literature review and the investigations of key decision-makers at pharmaceutical suppliers, we construct the hierarchical structure for evaluating the optimum crisis management strategy. The concepts of triangular fuzzy number and linguistic variable are used to assess the preference ratings of linguistic variable, "importance" and "appropriateness". Through the hierarchy integration, we obtain the final scores of strategies. Then we use a revised Change and Chen's ranking method to rank the final scores for strategy selection of optimum crisis management strategy of drug provider in Taiwan.
期刊論文
1.Penrose, John M.(2000)。The role of perception in crisis planning。Public Relations Review,26(2),155-171。  new window
2.張保隆、陳耀竹(1994)。A Fuzzy Multi--criteria Decision Making Method for Technology Transfer Strategy Selection in Biotechnology。Fuzzy Sets and Systems,63(2),131-139。  new window
3.Cho, S.、Cameron, G. T.(2006)。Public Nudity on Cell Phones: Managing Conflict in Crisis Situations。Public Relations Review,32,199-201。  new window
4.Craig, M.、Olaniran, B. A.、Scholl, J. C.、Williams, D. E.(2006)。Crisis Communication in Public Arenas。Public Relations Review,32,171-173。  new window
5.DeVries, D, S.、Fitzpatrick, K. R.(2006)。Defining the Characteristics of a Lingering Crisis: Lessons from the National Zoo。Public Relations Review,32,160-167。  new window
6.Mendonca, D.、Beroggi, G. E. G.、van Gent, D.、Wallace, W. A.(2006)。Designing Gaming Simulations for the Assessment of Group Decision Support Systems in Emergency Response。Safety Science,44,523-535。  new window
7.Öcal, Emin、Oral, Emel Laptali、Erdis, Ercan(2006)。Crisis Management in Turkish Construction Industry。Building and Environment,41,1498-1503。  new window
8.Tzeng, H. M.(2005)。Crisis Management Policies and Programs to Prevent Nursing Related Medical Disputes in Taiwanese Hospitals。Nursing Economics,23(5),239-247。  new window
9.Williams, D. E.、Olaniran, B. A.(2002)。Crisis Communication in Racial Issues。Journal of Applied Communication Research,30(4),293-313。  new window
10.Zadeh, L. A.(1976)。The Concept of a Linguistic Variable and Its Application to Approximate Reasoning。Information Sciences,9(1),43-80。  new window
11.Zadeh, L. A.(1975)。The concept of a linguistic variable and its application to approximate reasoning。Information Sciences,8,199-249。  new window
12.Zadeh, L. A.(1975)。The concept of a linguistic variable and its application to approximate reasoning。Information Sciences,8(4),301-357。  new window
13.Dubois, Didier、Prade, Henri(1978)。Operating on Fuzzy Numbers。International Journal of Systems Science,9(6),613-629。  new window
14.徐村和(19980800)。模糊德菲層級分析法。模糊系統學刊,4(1),59-72。  延伸查詢new window
15.DiFonzo, N.、Bordia, P.(2000)。How Top PR Professionals Handle Hearsay: Corporate Rumors, Their Effects, and Strategies to Manage Them。Public Relations Review,26(2),173-190。  new window
16.Zadeh, Lotfi Asker(1965)。Fuzzy sets。Information and Control,8(3),338-353。  new window
學位論文
1.彭華泰(2004)。組織因應危機之策略探討(碩士論文)。國立東華大學。  延伸查詢new window
2.林雅齡(2004)。影響醫院面臨危機時所採取形象修復策略的相關因素探討(碩士論文)。臺北醫學大學,台北。  延伸查詢new window
3.陳耀竹(1994)。一個模糊多評準決策方法之構建及其應用(博士論文)。國立交通大學。new window  延伸查詢new window
圖書
1.Chen, S. J. J.、Hwang, C. L.(1992)。Fuzzy multiple attribute decision making: Methods and applications。Springer-Verlag。  new window
2.Saaty, Thomas L.(1980)。The Analytic Hierarchy Process: Planning, Priority Setting, Resource Allocation。McGraw-Hill。  new window
 
 
 
 
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