期刊論文1. | Hsu, P. F.(2006)。Developing a New Model for Selecting Public Relations Firms in the High-Tech Industry。Journal of Modeling in Management,1(2),156-172。 |
2. | Lin, C. T.、Hsu, P. F.(2003)。Adopting an analysis hierarchy process to select Internet advertising networks。Marketing Intelligence & Planning,21(3),183-191。 |
3. | 錢玉芬、王可欣(20060700)。廣告代言人的性格形象對品牌性格的影響--以Nokia新款手機平面廣告為例。廣告學研究,26,27-59。 延伸查詢 |
4. | Peterson, R. A.、Kerin, R. A.(1977)。The Female Role in Advertisements: Some Experimental Evidence。Journal of Marketing,41(4),59-63。 |
5. | Lynch, James、Schuler, Drue(1994)。The Matchup Effect of Spokesperson and Product Congruency: A Schema Theory Interpretation。Psychology & Marketing,11(5),417-445。 |
6. | Bower, Amanda B.、Landreth, Stacy(2001)。Is beauty best? Highs versus normally attractive models in advertising。Journal of Advertising,30(1),1-12。 |
7. | McCracken, Grant(1989)。Who is the celebrity endorser? Cultural foundations of the endorsement process。Journal of Consumer Research,16(3),310-321。 |
8. | Miciak, Alan R.、Shanklin, William L.(1994)。Choosing Celebrity Endorsers。Marketing Management,3(3),50-59。 |
9. | Ohanian, Roobina(1991)。The Impact of Celebrity Spokespersons' Perceived Image on Consumers' Intention to Purchase。Journal of Advertising Research,31(1),46-54。 |
10. | 許碧芳、許美菁(20060300)。應用德菲法與層級分析法建構基層醫療機構醫療資訊系統外包商評選模式。醫務管理期刊,7(1),40-56。 延伸查詢 |
11. | Saaty, Thomas L.(1990)。How to make a decision: the analytic hierarchy process。European Journal of Operational Research,48(1),9-26。 |
12. | Hovland, C. I.、Weiss, W.(1951)。The influence of source credibility on communication effectiveness。Public opinion quarterly,15(4),635-650。 |
13. | Barbarosoglu, Gulay、Yazgac, Tulin(1997)。An Application of the Analytic Hierarchy Process to the Supplier Selection Problem。Production and Inventory Management Journal (First Quarter),38(1),14-21。 |
14. | 丁永祥(2006)。六招體檢名人行銷。管理雜誌,385,52-53。 延伸查詢 |
15. | 方正儀(2006)。2006 夏季最佳廣告代言人。管理雜誌,385,46-49。 延伸查詢 |
16. | 鄭貴云(2007)。2006 年台灣廣告量市場萎縮2.5%。動腦雜誌,189,20-22。 延伸查詢 |
17. | 賴孟寬、蕭鈺蓉(2003)。廣告出現位置、品牌熟悉度、廣告擷取線索、廣告涉入程度對競爭性廣告干擾程度的影響。廣告學研究,20,97-123。 延伸查詢 |
18. | Lin, C. T.、Hsu, P. F.(2002)。Developing a new model for selecting advertising agencies。International Journal of Management,19(1),132-141。 |
19. | McGinnies, E. I.(1973)。Initial attitude, source credibility, and involvement as factors inpersuasion。Journal of Experimental Social Psychology,9,285-296。 |
20. | Van de Ven, A. H.、Delbecq, A. L.(1971)。Nominal versus interacting group processes for committee decision-making effectiveness。Academy of Management Journal,14(2),203-212。 |