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題名:利用興趣加權探勘技術發掘產品適性化之行銷策略
書刊名:朝陽商管評論
作者:陳垂呈
作者(外文):Chen, Chui-cheng
出版日期:2008
卷期:7:1
頁次:頁51-72
主題關鍵詞:資料探勘分類分析交易資料行銷策略Data miningClassification analysisTransaction dataMarketing strategy
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:5
  • 點閱點閱:160
期刊論文
1.Quinlan, J. R.(1986)。Induction of Deciscion Trees。Machine learning,1(1),81-106。  new window
2.Katharina, D. C. Stark、Dirk, U. Pfeiffer(1999)。The Application of Non-Parametric Techniques to Solve Classification Problems in Complex Data Sets in Veterinary Epidemiology--an Example。Intelligent Data Analysis,3(1),23-35。  new window
3.Widrow, B.、Rumelhart, D. E.、Lehr, M. A.(1994)。Neural Networks: Applications in Industry Business and Science。Communication of the ACM,37(3),93-105。  new window
4.Mak, B.、Munakata, T.(2002)。Rule Extraction from Expert Heuristics: A Comparative Study of Rough Sets with Neural Networks and ID3。European Journal of Operational Research,136(1),212-229。  new window
5.Ohmann, C.、Moustakis, V.、Yang, Q.、Lang, K.(1996)。Evaluation of Automatic Knowledge Acquisition Techniques in the Diagnosis of Acute Abdominal Pain - Acute Abdominal Pain Study Group。Artificial Intelligence in Medicine,8(1),23-36。  new window
6.Hui, S. C.、Jha, G.(2000)。Data mining for customer service support。Information and Management,38(1),1-13。  new window
7.Clark, P.、Niblett, T.(1989)。The CN2 Induction Algorithm。Machine Learning,3(4),261-283。  new window
8.Chen, Ming-Syan、Han, Jiawei、Yu, Philip S.(1996)。Data Mining: An Overview from a Database Perspective。IEEE Transactions on Knowledge and Data Engineering,8(6),866-883。  new window
會議論文
1.Xu, B.(2005)。Managing Customer Satisfaction in Maintenance of Software Product Family via ID3。International Conference on Machine Learning and Cybernetics。Guangzhou, China。1820-1824。  new window
2.顏秀珍、邱鼎穎、李御璽(2001)。從大型資料庫中挖掘加權的關聯規則。全國計算機會議。臺北。117-128。  延伸查詢new window
3.Cai, C. H.、Fu, W. C.、Cheng, C. H.、Kwong, W. W.(1998)。Mining Association Rules with Weighted Items。International Database Engineering and Applications Symposium。Cardiff, Wales。68-77。  new window
4.Agrawal, R.、Imielinski, T.、Swami, A.(1993)。Mining Association Rules between Sets of Items in Very Large Database。The ACM SIGMOD Conference on Management of Data,207-216。  new window
5.Agrawal, R.、Srikant, R.(1994)。Fast algorithms for mining association rules in large database。The 20th International Conference on Very Large Data Bases。Morgan Kaufmann Publishers Inc.。478-499。  new window
6.Han, J.、Pei, J.、Yin, Y.(2000)。Mining frequent patterns without candidate generation。The 2000 ACM SIGMOD International Conference on Management of Data。ACM。1-12。  new window
7.Yue, S. J.、Tsang, E.、Yeung, D.、Shi, Dingxu(2000)。Mining fuzzy association rules with weighted items。2000 IEEE international conference on systems, man, and cybernetics。Piscataway, NJ。1906-1911。  new window
學位論文
1.高淑珍(2004)。應用資料探勘於顧客回應模式之研究--以國內A壽險公司為例(博士論文)。國立成功大學。new window  延伸查詢new window
圖書
1.Hartigan, J. A.(1975)。Clustering algorithms。New York, NY:John Wiley & Sons。  new window
2.Rich, E.、Knight, K.(1991)。Learning in Neural Network。New York:McGraw-Hill。  new window
3.魏志平、董和昇(2002)。電子商務理論與實務。華泰書局。  延伸查詢new window
4.Breiman, L.、Friedman, J. H.、Olshen, R. A.、Stone, C. J.(1984)。Classification and Regression Trees。Chapman & Hall/CRC。  new window
5.Han, Jiawei、Kamber, Micheline(2000)。Data mining: Concepts and techniques。Morgan Kaufmann Publishers。  new window
6.Quinlan, J. Rose(1993)。C4.5: Programs for Machine Learning。Morgan Kaufmann Publishers。  new window
7.Berry, Michael J. A.、Linoff, Gordon S.(1997)。Data Mining Techniques for Marketing, Sales and Customer Support。John Wiley & Sons, Inc.。  new window
 
 
 
 
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