流行文化提供科技藝術家創作靈感的泉源，而風情萬種的新媒體藝術，更助長了流行文化的興盛。網頁設計領域涵蓋文字、圖像、動畫、遊戲、音樂、影片等多媒體的設計，在設計與傳播上，可稱是新媒體藝術的先鋒，而工業設計網站提供食、衣、住、行、育、樂等商品的最新資訊，可說是流行時尚的預言家。因此本研究透過國際知名的網頁評鑑入口網站www.netdriver.net，搜尋全世界100個優質的工業設計網站作爲分析的樣本。 本研究使用內容分析法，以國內外相關文獻爲基礎，嘗試搜尋新媒體藝術使用的創意符碼，如文化、自然、生活、空間、肖像、性別、童心、塗鴉、品牌、數位等；與探索新媒體藝術所傳遞的流行文化，如異國、綠色、樂活、展演、偶像、戀愛、遊戲、龐克、時尚、高科技等文化，以期全面揭開新媒體藝術的時尚面紗。研究所得結果希望可以提供國內新媒體藝術創意人參考與借鏡，因惟有找到受歡迎的創意符碼，自然能引爆流行，製造時尚話題。

Many artists in the media draw inspiration from popular culture; new media art in turn contributes a lot to the blooming of popular culture. Since website design covers different medium including text, picture, animation, game, music and film, it could be the pioneer of new media art. The industrial websites provide the latest information of food, clothing, living, transportation, education and entertainment. They can be regarded as the first heralds of fashion. This study aims to collect and analyze the data from 500 renowned international industrial websites, using sites from www.netdriver.net as the main source. By using content analysis, I evaluate these websites in two dimensions: creative code and popular culture. New media arts use diverse creative codes, such as culture, nature, life, space, portrait, sexual, fairy tales, graffiti, trademark and digital. They also transmit diverse elements in popular cultures, such as exoticism, the earth, LOHAS(lifestyles of health and sustainability), exhibition, idol, love, play, punk, fashion and Hi-Tech. Those who are interested could use these data as reference to improve their new media arts. Only when you catch the creative code of fashion, can you be à la mode.