一、中文部分
方世榮(2003)，行銷管理學，台北：東華書局股份有限公司。
李亞傑(2007)，從商品符號消費與商品流行美學的角度探討臺灣當代設計趨勢，人文暨社會科學期刊，3(1)，41-55。
李昕(2008)，符號消費—文化資本與非物質文化遺產(J)，中國西南民族大學學報(人文社科版)。
李珍蓉(2005)，歌手的誕生：勞動、商品與符號消費之研究，世新大學傳播管理學研究所碩士論文，臺北。
林信宏(2003)，運動廣告中的符號消費現象－以NIKE電視廣告為例，傳播與管理研究，3(1)，43-67。
林祐聖，葉欣怡譯(2003)，消費文化與現代性，臺北：弘智。
林志明譯(1997)，物體系，臺北：時報文化。
吳貞宜 (2014)，台灣女性運動用品行銷策略分析知研究：以NIKE與ADIDAS為例，逢甲大學經營管理碩士在職專班碩士論文，臺中。
吳樎椒譯(2008)，研究設計：質化、量化及混合方法取向，臺北：學富文化事業有限公司。
星野克美(1991)，符號社會的消費(黃恆正譯)，臺北：遠流。
星野克美(1990)，符號社會的消費(黃恆正譯)，臺北：遠流。
星野克美(1988) ，符號社會的消費(黃恆正譯)，臺北：遠流。
高淑清(2008)，質性研究的18堂課-首航初探之旅，高雄市：麗文文化。
高敬文(1999)，質性研究方法論，臺北：師大書苑。
徐達光(2003)，消費者心理學，台北：東華書局。
郭建瑋(2004)，葡萄酒賞析，臺北：揚智文化股份有限公司。
郭文慧(1995)，兩岸青少年消費行為之比較研究-臺北市和上海市差異，元智大學工學院管理研究所未出版之碩士論文，桃園。
陳朮洲(2009)，以符號消費觀點探討產品設計中情感聯想的模式研究－以隨身碟為例，國立臺灣師範大學設計研究所在職進修碩士班碩士論文，臺北。
陳志鵬(2007)，消費者生活型態、品牌知覺與購買動機關聯性之研究－以台灣汽車產業為例。崑山科技大學企業管理研究所未出版之碩士論文，臺南。
陳彥霖(2007)，運動用品之運動時尚品牌行銷研究-以Nike, Adidas, Puma三品牌在台灣的品牌行銷策略為例，國立體育學院休閒產業經營學系碩士論文，臺中。
陳向明(2002)，社會科學質的研究，臺北：五南圖書出版有限公司。陳麗君(2009)，來源國印象、文化認同、符號消費對享樂性購物傾向影響之研究－以日系商品為例，大葉大學國際企業管理學系碩士在職專班碩士論文，彰化。
黃于軒(2007)，符號消費與產品設計關係之探討－以限量款運動鞋為例，銘傳大學設計管理研究所碩士論文，臺北。
游巧宜(2006) 氣味知覺及消費者生活型態對嗅覺產品購買動機和購買行為之影響，明新科技大學企業管理研究所碩士論文，新竹。
張素蓉(2014)，符號消費、消費價值與購買動機關係之研究－以智慧型手機為例，大葉大學管理學院碩士在職專班碩士論文，彰化。
張錦華譯(2002)，傳播符號學原理，臺北：遠流出版社。
楊裕富(2002)，設計的文化基礎：設計、符號、溝通，臺北：亞太圖書。
楊素雅(2014)，購買動機、情境因素、遊客體驗對購買意願之研究－以七星柴魚博物館伴手禮為例，國立屏東科技大學農企業管理系所碩士論文，屏東。
葉依林(2011)，文化認同、符號消費與新奢侈品購買行為關係之研究－以日系品牌為例，臺灣大學商學研究所碩士論文，臺北。
葉珊雯(2009)，文化商品符號消費行為之研究－以迪士尼及鶯歌陶瓷商品為例，康寧大學休閒管理研究所碩士論文，臺南。
廖淑伶(2013)，消費者行為，新北市：普林斯頓國際有限公司。
蕭靖宇(2010)，薄酒萊新酒在臺灣之符號消費，真理大學休閒遊憩事業學系研究所碩士論文，臺南。
鄭景衡(2002)，符號、意象、奇觀－台灣飲食文化系譜(上、下)，臺北：田園城市文化事業有限公司。
鄭雅文(2007)，Lounge bar符號消費之顧客體驗與感受，銘傳大學設計管理研究所碩士論文，臺北。
劉蕙怡(2009)，台南市中、小學女性教師之生活型態與運動產品消費行為之研究，體育學系碩士班碩士論文，臺南。
顏志宏(2006)，高雄市撞球運動消費者生活型態與購買決策之研究。臺灣師範大學體育學系未出版之碩士論文，台北。
謝文雀(2001)，消費者行為，第9版，台北：華泰書局。
二、英文部分
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Belk, R.W. (1988). Possessions and the extended self. Journal of Consumer Research, 15(2), 139-168.
Christopher, A. N., & Schlenker, B. R. (2004). Materialism and affect: The role of selfpresentational concerns. Journal of Social and Clinical Psychology, 23(2), 260-272.
Chernatony, L. D. (2001). From brand vision to brand evaluation: Strategically building and sustaining brands. Oxford, UK: Butterworth-Heinemann.
Clandinin, D. J., & Connelly, F. M. (2000). Narrative Inquiry: Experience and Story in Qualitative Research. San Francisco, CA: Jossey-Bass.
Clammer, J. (1992). Aesthetics of the self: Shopping and social being in contemporary urban Japan. In Shields R. (Ed.), Lifestyle Shopping: The Subject of Consumption (pp. 195-215). London: Routledge.
Duncan. (2002). Ring Masters. Cinefex, 89, 64 -131.
Douglas, M. (1997). In defence of shopping. In Falk, P., & Campbell, C. (Eds.), The Shopping Experience (pp. 15-30). London: Sage Publications.
Dittmar, H. (1992). The Social Psychology of Material Possessions: To Have Is To Be. Hertfordshire: Harvester Wheatsheaf.
Elliott, R. (1994). Exploring the symbolic meaning of brands. British Journal of Management, 5, 13-19.
Elliott, R. (1999). Symbolic meaning and postmodern consumer culture. In Brownlie, D., Saren, M., Wensley, R., & Wittington, R. (Eds.), Rethinking Marketing: Towards Critical Marketing Accountings (pp. 112-125). London: Sage Publications Ltd.
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Lazer, W. (1963). Life style concepts and marketing. Towards Scientific Marketing. Proceedings of the American Marketing Association, 130-139.
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Holbrook, M. (1980). Introduction: The esthetic imperative in consumer research. In E. Hirschman & M. Holbrook (Eds.). Symbolic consumer behaviour (pp. 36–37). Ann Arbor, Michigan: ACR.
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Holman, R. (1980). Clothing as communication: An empirical investigation. Advances in Consumer Research, 7, 372–373.
Hogg, M. K., & Michell, P. C. N. (1996). Identity, self and consumption: A conceptual framework. Journal of Marketing Management, 12, 629-644.
Holt, D.B. (1998). Does cultural capital structure American consumption? Journal of Consumer Research, 25, 1-25.
Hogg, M. K., & Mitchell, P. C. N. (1997). Constellations configurations and consumption: Exploring patterns of consumer behavior amongst U.K. shoppers. Advances in Consumer Research, 24, 551–558.
Hoek, J., Gendall, P., Gifford, H., & Pirikahu, G. (2012). Tobacco Branding, Plain Packaging, Pictorial Warnings, and Symbolic Consumption. Qualitative Health Research, 22(5), 630–639.
Kates, S. (2003). Producing and consuming gendered representations: An interpretation of the Sydney Gay and Lesbian Mardi Gras. Consumption, Markets and Culture, 6(1), 5–22.
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Kolter, P. (1997). Marketing management analysis: Planning and Control (9th ed). Upper Saddle River, New Jersey: Prentice Hall.
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三、網站和報導資料
吳佩樺 (2009)，運動用品女性市場，成立首家女性概念店。自由時報。http://news.ltn.com.tw/news/consumer/paper/279136
魏聖峰 (2015)，NIKE的成功密碼，球星代言獨具慧眼，滿足消費者的明星夢。財訊快報。http://www.investor.com.tw/onlineNews/FreeColArticle.asp?articleNo=2939
波仕特線上市調(2009)，來源：http://www.pollster.com.tw/report/415/index.htm http://www.pollster.com.tw/report/498/index.htm
Adidas官方網站 http://www.adidas.com.tw/
Nike官方網站 http://www.nike.com/tw/zh_tw/
Puma官方網站 http://global.puma.com/zh_TW/home
蘋果日報(2011/10/05)，Nike連霸 4500億穩居龍頭，來源： http://www.appledaily.com.tw/appledaily/article/sports/20111005/33715617