Blogs on the Internet are flourishing in these years. Individuals construct blogs with abundant contents; some contents and functions even exceed the general tourism websites. Travel agencies have found blogs are the beneficial tools on marketing and use blogs to promote their tour packages. This dissertation will mainly discuss the articles posted on the traveling-related blogs, study behavior of blog readers coming out of different sex and age groups and eventually analyze the relevance between the differences in lifestyles, preferences in traveling and the types of traveling articles. The purpose of this research is to provide a better understanding of the net surfers’ various consuming behavior patters to those who would either like to maintain their personal blogs more effectively or the traveling business owners who would like to utilize the blogs for marketing purposes. Hopefully, the result of the research will these people to make the best use of their blogs and have a more effective communication with their potential customers on the net. This research adopted questionnaire survey as the method and the sampling frame is based on the bloggers from Travel blogs in Taiwan. The researcher mailed 350 questionnaires, of which 315 valid questionnaires were luckily returned. The rate of valid response was 90%. The result of the research found that: (1) Most bloggers mainly wish to collect traveling-related information, enrich their knowledge on traveling and search for entertainment; as a result, the most popular blogs are usually the ones that provide literature to introduce sceneries, recommend itinerary and extra suggestions. (2) Based on the result of a statistics made on the responses of readers with different sex, the researcher found that the article with equivalent amount of photos and graphics usually receive the highest remark in igniting traveling motivation. (3) Different lifestyles of readers exhibit a significant difference about articles’ attributes recognition and motivation triggering. (4) Different travel preferences of readers exhibit a significant difference about articles’ attributes recognition and motivation triggering.