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題名:臺北地區潛在消費者之韓國旅遊形象與赴韓旅遊意願之研究--韓劇閱聽者與未閱聽者之比較
書刊名:韓國學報
作者:謝淑芬
出版日期:2006
卷期:19
頁次:頁247-265
主題關鍵詞:韓劇旅遊形象熟悉度旅遊意願Korean dramasCountry imageFamiliarityVisiting willingness
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:11
  • 點閱點閱:91
期刊論文
1.Johansson, J. K.(1989)。Determinants and effects of the use of “made in” labels。International Marketing Review,6(1),47-58。  new window
2.Sheth, J. N.、Venkatesan, M.(1968)。Risk-reduction Processes in Repetitive Consumer Behavior。Journal of Marking Research,5(3),307-310。  new window
3.Park, C. W.、Lessig, V. P.(1981)。Familiarity and Its Impact on Consumer Decision Biases and Heuristics。Journal of Consumer Research,8(2),223-231。  new window
4.Dowling, Grahame R.(1986)。Perceived Risk: The Concept and Its Measurement。Psychology and Marketing,3(3),193-210。  new window
5.Moutinho, L.(1987)。Consumer Behaviour in Tourism。European Journal of Marketing,21(10),5-44。  new window
6.Milman, Ady、Pizam, Abraham(1995)。The role of awareness and familiarity with a destination: The central Florida case。Journal of Travel Research,33(3),21-27。  new window
7.Schmidt, Jeffrey B.、Spreng, Richard A.(1996)。A Proposed Model of External Consumer Information Search。Journal of the Academy of Marketing Science,24(3),246-256。  new window
8.Park, C. W.、Feick, L.、Mothersbaugh, D. L.(1992)。Consumer knowledge assessment: How product experience and knowledge of brands, attributes, and features affects what we think we know。Advances in Consumer Research,19(3),193-198。  new window
9.Sheppard, B. H.、Hartwick, J.、Warshaw, P. R.(1988)。The theory of reasoned action: a meta-analysis of past research with recommendations for modifications and future research。Journal of Consumer Research,15(3),325-343。  new window
10.Roth, Martin S.、Romeo, Jean B.(1992)。Matching product category and country image perceptions: A framework for managing country-of-origin effects。Journal of International Business Studies,23(3),477-497。  new window
11.吳翠珍(19910300)。影響兒童電視觀看時間因素之分析。新聞學研究,44,73-94。new window  延伸查詢new window
12.Johansson, Johny K, I.A. Ronkainen, and M.R. Czinkota(1993)。Negative Country-of-Origin Effects: The Case of the New Russia。Journal of International Business Studies,Q1,157-179。  new window
會議論文
1.吳金鍊、曾湘雲(2002)。從韓劇的風行看台灣閱聽眾的文化認同--以新竹市為例。中華傳播學會2002年年會。  延伸查詢new window
學位論文
1.林佳慧(1997)。國民旅遊目的地形象之研究(碩士論文)。國立臺灣大學。  延伸查詢new window
2.楊宏志(1989)。遊客行為與森林遊樂經營管理之研究--以台北縣市民旅遊阻礙為例(碩士論文)。國立台灣大學,台北市。  延伸查詢new window
圖書
1.Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。  new window
2.Boulding, Kenneth E.(1956)。The image: knowledge in life and society。University of Michigan Press。  new window
3.Peter, J. P. and J. C. Olson(1987)。Consumer Behavior and Marketing Strategy。Richard D. Irwin Inc。  new window
4.Alba, J. W., J. W. Hutchinson and J. Lynch(1991)。Memory and decision making。Handbook of Consumer Behavior。Englewood Cliffs, NJ,:Prentice-Hall。  new window
 
 
 
 
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