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題名：媒體教育中的電視素養
書刊名：新聞學研究
作者：吳翠珍
作者(外文)：Wu, Sophia T.
出版日期：1996
卷期：53
頁次：頁39-59
主題關鍵詞：媒體公民教育；媒體素養；電視素養；Media education；Visual literacy；Television literacy
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(14) 博士論文(5) 專書(1) 專書論文(2)
  • 排除自我引用排除自我引用:13
  • 共同引用共同引用:41
  • 點閱點閱:52
　　　　　媒體教育並非新興概念或領域，相關概念的發展從早期的螢幕教育、圖影識讀、媒體識讀、電視識讀，到晚近的「新」識讀能力、視覺覺知、視覺傳播、批判觀看等，皆是媒體教育的內容。因應隨著傳播科技變遷而產生的媒介影響，西方國家發展出以正規教育與非正規教育的多元方式，對兒童與青少年、甚至成年受眾，提供媒體教育的學習途徑。 由於電視用以再現的符號系統，在形成訊息過程中存有多層操縱的可能，因而電視素養成為媒體教育的核心概念，冀望透過對電視作全觀的瞭解（holistic understanding），使個體不僅能消極地「解毒」電視（detoxification of TV），進而積極地「解讀」電視（decoding TV）。 本文就英美兩個國家媒體教育發展的歷史與電視素養內涵加以評析，並綜合其他實施電視素養教育的國家，發展出電視素養的類目與內容，共計包括「觀看行為之管理」、「節目真實性之區辨」、「勸服性論證與訊息」、「媒介生態與組織」四大類別，十六個次類目。本文強調由於臺灣媒介生態的錯綜複雜，媒體教育的迫切性尤甚；並建議國內大眾傳播相關科系應開設媒體較育與媒體研究等課程，以培養具備媒介素養的公民。
　　　　　The term "media education" has been explored for decades in some countries such as the United States and the United Kingdom. However, in spite of establishing a more agreeable definition, media education could refer to a number of concepts such as screen education, visual literacy, media literacy, television literacy, new literacy, visual wareness, visual communication, and critical viewing skills. Among various definitions and topics (or medium forms) included in media education, television literacy has been one of the most focused issues and therefore gains most of the attention from researchers. The process of message coding in TV production leaves space for mainpulation out the bases for television literacy. A content survey of the development and curriculum of television literacy of the United Kingdom and the United States was conducted and described. Lastly, the article attempts to develops core concept of television literacy teaching to include four major components: 1) management of viewing behavior or habit, 2) discrimination of fantasy and realtiy, 3) awareness of persuasive nature of televised messages, and 4) understranding of media ecology. trategies of implementation were discussed.
期刊論文
1.吳翠珍(19920700)。電視形式特質對兒童與電視研究的啟示--從注意力與理解的研究發現談起。廣播與電視. 政大，1，35-47。new window  延伸查詢new window
2.Debes, J.(1969)。The loom of visual literacy。Audio Visual Instruction，14(8)，25-27。  new window
3.吳翠珍(1993)。專書介紹：瞭解媒體實用篇、瞭解媒體（廣播系列）--媒體教學實務指引。教學科技與媒體，7，54-55。  延伸查詢new window
4.吳翠珍(19940100)。兒童之電視釋義基模初探。新聞學研究，48，1-41。new window  延伸查詢new window
5.Ruth, D. D.(1980)。Expanded literacy : The new basic skills。AFI Education，4，8-9。  new window
6.Borderie, R. L.(1984)。Media education in France。Prospects，14(2)，285-293。  new window
7.Masterman, L.(1983)。Media education: Theoretical issues and practical possibilities。Prospects，13(2)，183-191。  new window
8.Masterman, L.(1983)。Media education in the 1980s。Journal of the University Film and Video Association，35(3)，44-58。  new window
9.張錦華(19911200)。批判傳播理論對傳播理論及社會發展之貢獻。新聞學研究，45，57-79。new window  延伸查詢new window
10.Collins, W. A.、Wellman, H.、Keniston, A. H.、Westby, S. D.(1978)。Age-related aspects of comprehension and inference from a television dramatic narative。Child Development，49，389-399。  new window
11.Lewis, P.(1948)。The future of television in education。Pi Delta Kappan，30，157-160。  new window
12.吳翠珍(19930200)。解「毒」電視?解讀電視!-- 談媒體教育中的電視識讀。教學科技與媒體，7，3-11。new window  延伸查詢new window
13.吳翠珍(19910300)。影響兒童電視觀看時間因素之分析。新聞學研究，44，73-94。new window  延伸查詢new window
會議論文
1.Aufderheide, P.(1993)。Media Literacy. A Report of the National Leadership Conference on Media Literacy。National Leadership Conference on Media Literacy。Queenstown, MD。  new window
2.Bevort, E.(1987)。Mass Media Education in Primary Schools。Council of Europe Teachers' Seminar。Strasbourg：Council for Cultural Cooperation Cooperation。  new window
3.Davis, J. F.(1992)。Media Literacy: From Activism to Exploration。Media Literacy: A Report of the National Leadership Conference on Media Literacy。Queenstown, MD。  new window
4.Takakuwa, Y.(1986)。Media Education in Japan (Retrospect and Present Trends)。International Television Studies Conference。London。  new window
研究報告
1.朱則剛、吳翠珍(1994)。我國國小學生電視素養能力研究 (計畫編號：NSC81-0301-H-032-504)。  延伸查詢new window
學位論文
1.饒淑梅(1995)。國民中學實施電視素養課程之研究(碩士論文)。國立師範大學。  延伸查詢new window
2.李秀美(1995)。兒童故事基模發展與電視卡通暴力訊息解讀之關聯性研究(碩士論文)。國立政治大學。  延伸查詢new window
圖書
1.Ploghoft, M. E.、Anderson, J. A.(1982)。Teaching critical television viewing skills。Springfield, IL：Charles C. Thomas。  new window
2.吳翠珍(1995)。國內自製兒童節目內容呈現方式與學習效果研究。台北：電視文化研究委員會。  延伸查詢new window
3.Fiske, John、Hartley, John(1978)。Reading Television。Methuen。  new window
4.Craggs, C. E.(1992)。Media Education in the Primary School。London：Routledge。  new window
5.Sinatra, R.(1986)。Visual literacy connection to thinking reading and writing。Springfield, IL：Charles C. Thomas。  new window
6.吳知賢(1992)。電視與兒童。臺北：水牛出版社。  延伸查詢new window
7.Hart, A.(1991)。Understanding the Media: A Practical guide。London：Routledge。  new window
8.Gunter, B.、McAleer, J. L.(1990)。Children and television: The one eyed monster?。London：Routledge。  new window
9.吳翠珍(1992)。成人批判思考與電視新聞觀看行為之關聯性研究。台北：教育部社教司。  延伸查詢new window
10.Kaye, E.(1979)。Action for children's television: The ACT guide to children's television。Boston：Beacon。  new window
11.Masterman, L.(1986)。Teaching the media。Londo：Comedia。  new window
12.Neuman, S. B.(1991)。Literacy in the television age。New Jersey：Ablex。  new window
13.Brown, J. A.(1991)。Television "critical viewing skills" education: Majority media literacy projects in the united states and selected countries。New Jersey：Lawrence Erlbaum。  new window
14.Ford Foundation(1975)。Television and children: Prorities for research。Reston, VA：Ford Foundation。  new window
15.Hezafzallah, I. M.(1987)。Critical viewing of television: A book for parents and teachers。Boston：University Press of America。  new window
16.Morley, D.(1992)。Television, audiences and cultural stuties。London：Routledge。  new window
17.Signoriell, N.(1991)。A sourcebook on children and television。New York：Greenwood press。  new window
18.UNSCO(1984)。Media education。Paris：UNESCO。  new window
單篇論文
1.Hortin, J. A.(1980)。Visual literacy and visual thinking(ED 214522)。  new window
2.Robinson, R. S.(1984)。The Impact of Television Literacy: An Investigation of Narrative and Television Comprehension(ED243436, EJ 386345)。  new window
圖書論文
1.Bazalgette, C.(1990)。New developments in media education。Reading, learning, and media education。Oxford：Basil Blackwell Ltd.。  new window
2.Kress, G.(1992)。Media literacy as cultural technology in the age of transcultural media。New directions: Media education worldwide。London：British Film Institute。  new window
3.Buckingham, D.(1990)。Media education: From pedagogy to practice。Watching media learning: Making sense of media education。London：Falmer。  new window
4.Collins, W. A.(1983)。Interpretation and inference in children's television viewing。Children's understanding of television: Research on attention and comprehension。New York：Academic Press。  new window
5.Collins, W. A.(1981)。Schemata for understanding television。New direction for child development: viewing children through television。San Francisco：Jossey-Bass。  new window
6.Anderson, J. A.(1983)。Television literacy and the critical viewer。Children's understanding of television。New York：Academic Press。  new window
7.Buckingham, D.、Moss, G.、Hey, V.(1992)。Rethinking television literacy: How children understaing television。New directions: Media education worldwide。London：British Film Institute。  new window
8.Butts, D.(1992)。Strategies for media education。New directions: Media education worldwide。London：British Film Institute。  new window
9.Cook, J.、Hiller, J.(1992)。The institutionalisation of film and television study。Media Education。London：British Film Institute。  new window
10.Ely, D. P.(1984)。The two worlds of today's learners。Media education。Paris：Unesco。  new window
11.Eriksen-Terzian, A.(1992)。Who's holding the camera?。New Directions: Media Education Worldwide。London：British Film Institute。  new window
12.Huston, A. C.、Wright, J. C.(1983)。Children's Processing of television: The informative functions of formal features。Children's understanding of television: Research on attention and comprehension。New York：Academic Press。  new window
13.Hitchens, H.(1984)。The United States: Viaual literacy。Media education。Paris：Unesco。  new window
14.Murray, J. P.(1993)。The developing child in multmedia society。Children and television。London：Sage。  new window
15.Suzuki, M. F.(1992)。Don't be afraid to be critical: A new direction in Japan's media education。New directions: Media education worldwide。London：British Film Institute。  new window
 
 
 
 
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