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J.(2003)。Services Marketing。 | 2. | Cardozo, R. N.(1965)。Marketing Management: A Strategic Planning Approach。NJ:McGraw-Hill。 | 3. | 陳順宇、鄭碧娥(2002)。實驗設計。台北:華泰。 延伸查詢 | 4. | Kotler, P. H.(2003)。Marketing Management: An Asian Perspective。Englewood Cliffs, NJ:Prentice-Hall。 | 5. | Berman, Barry、Evans, Joel R.(1995)。Retail management: a strategic approach。Prentice-Hall。 | 6. | Hirschman, Albert O.(1970)。Exit, Voice, and Loyalty: Responses to Decline in Firms, Organizations, and States。Harvard University Press。 | 圖書論文1. | Yalch, R.、Spangenberg, E.(1988)。An environmental psychological study of foreground and background music as retail atmospheric factors。Efficiency and Effectiveness in Marketing。Chicago, IL:American Marketing Association。 | 2. | Yalch, R.、Spangenberg, E.(1993)。Using Store Music for Retail Zoning: A Field Experiment。Advances in Consumer Research。Provo, UT:Association for Consumer Research。 | 3. | Gulas, C. S.、Schewe, C. D.(1994)。Atmospheric Segmentation: Managing Store Image With Background Music。Enhancing Knowledge Development in Marketing。Chicago, IL:American Marketing Association。 | 4. | Rust, R. T.、Oliver, R. L.(1994)。Service quality: Insights and managerial implications from the frontier。Service Quality: New Directions in Theory and Practice。Thousand Oaks, California:Sage Publications。 | |
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