在創業的過程或起始點，機會的辨識是最關鍵點之一，隨著網路寛頻環境的普及、科技技術的進步，Web 2.0 已成為目前最具爆發力的創業主題之一。期能藉著這股Web 2.0 創業的風潮，發掘更多台灣網路新世代的創業家，運用新興網路技術，發展網路之創新服務，促進台灣科技化創新服務蓬勃發展，再現台灣的創新力、創業力與科技力。本研究旨在探討Web 2.0 創業家的人格特質、先前知識與社會網絡對其創業機會辨識能力的影響分析，探討樣本以執行經濟部「新世代網路創新應用服務計劃」、「Web 2.0 創新服務點子大募集」計劃，核定執行之企業創業家為對象，以敍述性統計、相關分析、迴歸分析等統計方法進行實證分析。研究結果發現：(1) 具有「開放性人格特質」之創業家，「機會辨識」能力愈強；(2) 「先前知識」愈豐富之創業家，其「機會辨識」能力愈強；(3) 具有愈強的「社會網絡」關係之創業家，其「機會辨識」能力愈強。

o identify opportunity is one of most critical key points for starting an enterprise. As the widespread of wideband network and the advance of science and technology, Web 2.0 has become one of most potential professions for starting a business. Following the trend of developing business of Web 2.0, more Taiwanese network new developers are expected to appear and adopt new network technology to pursue innovation to assist the rising and flourishing of Taiwanese network industry. This research is to discuss the characteristics of Web 2.0 and the effect of former knowledge and social network on the capability of identifying opportunity for starting a business. We also investigate the samples to implement MOE’s “program of new generation network innovation and application” and “Web 2.0 new idea collection” by utilizing descriptive statistics, correlation analysis, and regression analysis, to perform empirical study. Some research findings are: (1) the developer’s capability of identifying opportunity is more stronger for the one with open personality; (2) the developers with more knowledge are prone to have more strong capability of identifying opportunity; (3) the developer’s capability of identifying opportunity is more stronger for the developers with stronger social network.